As one of the five municipalities directly under the central government in China, Shangjing City has an administrative level equivalent to the provincial level, and most of the leadership levels are high-level, which is half a level higher than the leaders of the same level in the general province.

As the leader of Shangjing's administrative media, Shangjing TV station is naturally rising, and the coverage area of satellite TV is wider than that of ordinary provincial stations, and it can even radiate to other provinces.

Even, the remote farmhouses at the junction of Shangjing and neighboring provinces can clearly receive the Shangjing Satellite TV channel.

"Mom, I want to watch TV, the TV series is going to end tonight. ”

"Okay, let's get to work when you're done. ”

The girl happily put down the flat pole taller than her, and rushed into the house happily, and after a while, there was a noisy TV sound from inside.

Outside the house, the mother stacked the corn in the yard and thought about how many carts she would haul it out to sell.

When the final price was calculated, a smile appeared on her dark face, this year's corn harvest was a bumper harvest, and it finally relieved her family.

"Mom! Mom!"

The girl ran out of the house.

The mother wondered, "What's wrong?

"No, Mom, I just saw an advertisement, looking for a house! You call my brother and tell him to try it. ”

Yaya shook her hands and feet anxiously, urging her mother to call her brother who was fighting hard in Shangjing.

"Is it reliable?"

The mother was a little worried, but she still dialed her son's phone.

What if it helps? What if it can help my son?

Yaya snatched the phone: "Brother, I saw an advertisement for renting a house on TV, yes, it's true, if you want a home, you can come to the home network." ”

"Why don't you try it?"

"Okay, I'll listen to my sister, just try it. ”

The elder brother, who played a dinosaur doll on the streets of Shangjing, smiled honestly, felt warm in his heart, and began to search for Yaojia.com on the Internet according to his sister's request.

If he can really find an affordable and suitable house here, his chances of staying in Shangjing will increase a little.

After a long time, he finally got up, wiped a handful of sweat from his forehead, and then put on a dinosaur head sleeve and stood in the crowd, but his heart was worried about the shared room he saw on the simple AP page of Yaojia.com, which only cost 300 yuan a month.

The décor was poor and the room was small, even only three meters by two meters, and could only fit a single bed.

But that's exactly what I want, close to Shizhong District, and I can go to the downtown area to work part-time as soon as I get off work.

This is more important to young people than the hardcover set in the suburbs.

In order to find such a hut, he has been running behind the salesmen of many intermediary companies for almost half a month.

Now others are annoyed when they see him, so they give him white eyes, and they want to be in the middle of the city, and they want to be cheap, why don't you buy lottery tickets?

I'm going to ...... Be sure to gain a foothold in Sanggyung!

I must send my sister to college!

In the dinosaur doll, the young man clenched his fists fiercely.

……

"One hundred and fifty-six!"

Liu Jue proudly announced this number, and the female executive, who had seen the wind and waves, was excited like a little girl at this time.

Within two hours of the TV commercial being broadcast, Yaojia.com's customer service phone received 156 calls.

At the same time, the number of clicks, traffic, and customer stay time on the website are increasing significantly.

This kind of increase, she has never seen in the industry for so long.

"Great!"

Mi Meng's eyes were red, and the happiness of giving in return stimulated her a little, which was a taste she had never experienced.

Is this what success feels like?

It seems to be really good.

Yao Yi smiled: "Don't be too nervous, don't be too excited, this is just the beginning." In the next three months, our advertisements will be broadcast every day, and the fame of Yaojia.com will become louder and louder day by day. ”

Yu Weiwen looked stupid, and in just an hour, he arranged the plan for his staff to touch and arrange for the next two days.

He has a heavy task, and as the traffic to the website explodes, so will the number of new listings.

At present, the company has not yet started to make a profit, and his main task is still to be in charge of the audit team.

The next step for the marketing team is to go all out to ensure the quality of the listings presented on the website, which is a key step in the user experience.

Many companies are falling in the face of a sudden explosion of traffic.

The traffic has gone up, but the user experience has gone down, and the word of mouth is gone.

Yao Yi knows this truth very well, so he pays close attention to the quality of the house, and he is constantly pressuring Yu Weiwen.

Yu Weiwen understands that according to this progress, his department must definitely be expanded, otherwise there will be insufficient manpower at all.

Nervousness is what it is, it does not exist.

You Jialuo was also proud, when she and Yang Chengzhi settled the filming funds, she slashed the other party with 20,000 yuan.

Yang Chengzhi originally opened the cost price, and the market price of 200,000 yuan was only 120,000 yuan.

"Leave a group of people on standby 24 hours a day to answer the phone, from now on the company's customer service department to implement a three-shift duty system, and then expand the recruitment of five customer service personnel, Mi Meng is responsible for speech training. The others will go home from work and rest immediately, and they will all give me good spirits, and we still have a big battle to fight. ”

Yao Yi disbanded the meeting.

Business is never about the length of a moment, but the rise and fall of a lifetime.

With the launch of advertising, the prestige of Yaojia.com will continue to rise, and the market share will continue to rise.

In the long run, the market share of the housing network will gradually decrease, and the pressure on Wang Hui will become more and more great.

If you want to relieve the pressure, you must make a move to compete with the important network for the market.

The counterattack of the housing network is inevitable, and in order to extinguish the home network in one fell swoop, it will spare no effort to counterattack this time.

If defeated, the network will be left with no bones.

But if you escape, or even rebel against the army, the future of the home network will be a sea of stars.

Yao Yi smiled slightly, he wished that he would let the house search network pinch him, and he also put a lot of TV commercials to fight against himself.

In this way, the favor on the TV station is half repaid!

And only when the house search network and the home network are really pinched, all people will realize that the house search network is the sworn enemy of the house search network.

The so-called sworn enemies have always referred to competitors on the same level.

After today, at least in the hearts of the people in Shangjing, the home network and the house search network are a level of companies.

When such an idea is formed, his strategic success has already been declared.

Yaojiawang is like a clever boxer, blowing the horn of counterattack at the same time, he gave a fierce punch to Zhaofangwang from another dimension, leaving a strong and fatal scar.

The war has come to a white-hot stage!

……

As Yao Yi expected, Wang Hui was not only restless, he was not even dreaming.

Wang Hui is not a stupid person, on the contrary, he is more cautious and thoughtful than the managers of other branches.

In order to deal with Yaojia.com, he has invested 15 million before and after to block all advertising channels except TV.

In the face of the advertising flyer offensive of Yaojia.com, he also immediately invested several times as many part-time workers as Yaojia.com, and COPY the form of activation code.

It's just that he failed to grasp the essence of the activation code cashback, and the cashback plan he prepared for part-time employees was killed by the head office, resulting in an unsatisfactory effect.

Wang Hui was speechless, you have approved me for a budget of 20 million, and you actually shot me for a mere 1 million part-time staff cashback expenses?

But he is also helpless, this is his constraint.

As Yao Yi said when he tried to win him over, no matter how capable he Wang Hui is, he has to be controlled by others.

At that time, his close friends at the headquarters even called him to give him a briefing, asking him not to think of such an idea, and there were rumors in the headquarters that he even suspected that he had deliberately made the originally transparent expenses opaque so that he could get kickbacks.

How can Wang Hui be wronged, can I be this kind of person?

But he was at a loss for words.

He also tried to find someone to probe Yao Yi's bottom, but received a ruthless warning to warn him not to cross the line.

Since then, Yao Yi has become Wang Hui's nightmare, and every day before getting off work, he has to send someone to find out the news of Yao Yi.

Without news of Yao Yi, he couldn't even dream.

When someone told him that the Yaojia.com ad appeared in the prime time of Shangjing Satellite TV's channel, his first reaction was the word 'impossible'.

It wasn't until someone sent him the recorded commercial that he woke up from a dream, terrified, and sweating like rain.

He really didn't expect Yao Yi, a young man, to have such courage.

The cost of TV advertising has long been accounted for, and the prime-time advertising cost of general TV stations is as high as thousands per second, which is definitely a big money-burner, and the cost performance is not advantageous compared to other channels.

Shangjing TV is the trump card of Shangjing City, and Shangjing Satellite TV is the trump card of Shangjing TV, and prime time can be described as the trump card of trumps.

Several trump cards put together, and the advertising cost is definitely more than 10,000 seconds.

At the same time, you get what you pay for.

Yaojia.com can play such a hardcore advertisement by burning money, for viewers who have never seen similar advertisements, I am afraid they will inevitably be brainwashed and left a deep impression.

Speaking of brainwashing, which advertising company shot this ghost advertisement?

The whole advertisement is simple and rude in one go, with the brainwashing 'important home' magic sound, and the gentle ending at the end, Wang Hui can't get it out of his head.

Even a scheming person like him is difficult to resist, and the ordinary audience is a lamb to the slaughter, who is powerless to resist at all, so he can only be obediently baptized, become a medium of communication, and continue to diverge to the people around him.

"Check, let me check, which big advertising company did the planning, and asked them to accompany the liquidated damages!"

Wang Hui only felt that the blood in his chest was churning, and he couldn't stop coughing—he was jealous!

There are only a few big advertising companies in Shangjing, and there are only a few people who can write such high-level plans.

You wrote that there is no problem with selling, the question is can you come to me to ask for a price first, and I Wang Hui will still lack the hundreds of thousands of planning fees?

Such a good plan fell into the hands of the opponent in vain, and now it is occupying its market share on TV.

Murder and heartbreaking!

A right-hand man reported: "Mr. Wang, we just found out that this advertisement was shot by an advertising company called Yangtian. ”

Wang Hui was stunned for a moment: "What is the origin of Yangtian advertisement? Why haven't I heard of it? Who wrote the plan? Dig this person up for me! Also, the heroine of this advertisement is very popular with the audience and is also in line with our company's temperament, so she also dug it up." ”

If you can write a plan, you can write a second.

It doesn't matter if you have golden eggs, I'll take away your egg-laying hens, so that you can't succeed!

Didn't you choose the heroine well? I dug it up and made you cry.

Wang Hui has been forced into a blind corner at this time, and can only hope to find some ground through premium negotiations.

The subordinate glanced at the information, his expression became very exciting, and he said embarrassedly: "Yangtian Company is only third-rate, it is not important...... I heard from their internal employees that the advertising plan was not written by their people, but by the assistant to the president of Jiawang. ”

Wang Hui only felt a mouthful of old blood blocked in his chest, as if an invisible person was hammering his skull with a hammer, making him speechless.

"By the way, the assistant's surname is Mi Meng, and she is the heroine of this advertisement!"

"What?"

Wang Hui felt the blood gurgling in the back of his head, his eyes suddenly darkened, and he fell into the sofa, so he didn't faint.

"Mr. Wang?" his subordinates were taken aback and hurriedly went up to help.

"Smack!"

While holding his subordinates, he slapped his subordinates in the face and roared fiercely: "Are you a pig?

“……”

The subordinates covered their faces, daring to be angry but not daring to speak.

After all, Wang Hui's salary level for him is still good, for the sake of money, I bear it!

"Don't be wronged. ”

Wang Hui panted heavily, and said hatefully: "I asked you to keep an eye on Yao Yi and Yaojiawang, you tell me every day that it's okay, they are all making a small fuss, and now they have made such a big moth, I will withdraw you lightly." ”

"Mr. Wang, Mr. Wang, what you have taught you is. ”

His subordinates panicked and hurriedly begged for mercy.

But he was also aggrieved in his heart, who knew that Yao Yi's execution was so terrifying, and he could make up such a perverted advertisement in two days?

Where is this advertisement, it's clearly a brainwashing spell!

And Shangjing TV doesn't know which tendon is wrong, aren't you usually very dragged? It's going to be censored for two weeks if it's okay, why do you want to shoot it yesterday and broadcast it today?

This is clearly a dirty PY deal!

Wang Hui took a deep breath, tried his best to stabilize his emotions, and frowned: "For today's plan, the only way to do this is to quickly write a good plan, and at the same time apply for TV advertising funds from the headquarters, and have a tough battle with Yaojia.com." ”

He couldn't help sighing, when he first came to Shangjing, he tried his best to block all advertising channels, and spent a lot of money, in order to strangle Yaojia.com in advance.

Unexpectedly, Yao Yi invested a lot of money on TV, and it was a satellite TV channel as soon as it came up.

You really can't blame Wang Hui for being careless. Everyone knows that TV advertising is the high ground, with wide coverage and strong effects.

But it's expensive!

Ordinary entrepreneurial enterprises can't afford to play at all, and they can't afford to smash pots and sell iron.

When everyone met at the job fair, Yaojiawang was just a grass platform team with an old and weak woman as the main force.

In this battle, the home network seized the opportunity, and the house search network could only fight against the water and fight to the death!

"However, you still underestimate me Wang Hui too much. Just ten seconds of advertising, you want to compete with us to find a house?"

Wang Hui commanded: "You have doubled the time of the advertising plan to twenty seconds, and I will use all the hole cards this time, and I will crush the family network in a dignified manner." ”

"Tell the driver to prepare the car, I want to go back to Tianjing overnight, go to the headquarters to dredge up contacts, and get advertising funds!"

Wang Hui's wishful thinking crackled, but he didn't expect that Yaojiawang had invested a lot of money, but it was far from the point of desperate betting.

The installment payment model adopted by Yao Yi Advertising only needs 1.5 million yuan in the first quarter.

The shooting of advertisements is 100,000 yuan, plus the cost of distributing leaflets in the early stage, and some meal subsidies one after another, the total expenditure is less than 300,000 yuan.

In other words, Yao Yi's investment in promotion so far is only 1.8 million.

In just one day after the TV commercial was launched, the daily IP traffic of Yaojia increased from 50,000 to 60,000, the PV traffic increased from 180,000 to 270,000, and the number of registered users increased from more than 9,000 to more than 11,000.

That's the power of TV commercials.

In 2010, TV commercials continued to be a nuclear weapon of destruction.

At the same time, the daily IP traffic of the Shangjing branch of Zhaofang.com was stable at 110,000, the PV traffic was 520,000, and the registered user data was unknown, which was because Wang Hui burned about 15 million to achieve such an effect.

The traffic of Yaojia.com is about 60% of that of the housing network, which is slightly less.

In other words, Yao Yi used the total investment of only a little more than 1.8 million yuan in advertising, combined with some of his own free advertising methods, to achieve 60 percent of the effect that can only be achieved by burning 15 million yuan on the real estate search network.

This conversion rate of investment and return is not at all in the same order of magnitude.

And in the future, in order to win this war, Wang Hui must continue to invest in TV advertising.

Tens of millions of advertising dollars will be invested in this war.

That's not a small amount of money.

There is also a key question.

The money Yao Yi burned was his own, and he could decide with a word.

He is not afraid of losing money because he only has to take responsibility for himself.

But Wang Hui is different, the money burned belongs to the company and the shareholders.

If he continues to be on par with or even surpassed by Yaojia.com, will he still be able to see the sun in the future?

Wang Hui's pressure is much greater than his.

In addition, Wang Hui's decision-making speed must be slower than him, and he will always be half a beat slower than him, because his major decisions must be reported to the head office.

In business competition, timing is so important that it can make the difference between life and death.

"Wang Hui, you must continue to struggle, struggle to the point of dragging the entire housing search network into the water. ”

In the office, Yao Yi sat on a chair, quietly waiting for time to pass.

As a predator, he hadn't been so happy for a long time.

This is called business, this is called competition.