Unfortunately, it turns out that some things can not be done by shouting two slogans, nor can they be done with a determination in the heart.

Even if Yao Yi changed the script, cut off the kissing scene, and even lost the original hand-holding hug, but the two of them stood very close, her performance was still very bad.

The facial expression is stiff, the eyes are flustered and dazed, and the whole process is crazy NG, and there is no effect at all.

The executive director turned back to Yao Yi and said, "Mr. Yao, it's not okay to go on like this." She couldn't play with the male model at all, she was nervous before she got close, and when she got close, she got goosebumps all over her body, and she stiffened like this, alas. ”

You Jialuo, who came to help Mi Meng with the work temporarily, whispered: "Mi Meng must have never even talked about love." ”

Yao Yi looked back at her, her eyes rolled, thinking that this might be too reluctant for Mi Meng, and said, "Then why don't you go on?"

You Jia rolled her eyes, "Then you have to add money." ”

Yao Yi: "......"

However, You Jialuo's dream failed to come true, and the executive director slapped her and wiped out her thoughts.

There is no other reason, but it is too "big".

Some parts are so eye-catching that they don't fit the ad's heartwarming theme.

After a long time, the filming crew was forced to take a short break.

In the middle of the green cloth background, Mi Meng was pale and trembling, and Liu Jue was comforting her beside her.

The long-term failure has caused her to have serious self-doubt, and her frustration is extremely strong.

Yang Chengzhi stood beside Yao Yi and showed the film he had just shot: "Brother Yao, it's a little difficult, really." It's no problem for her to shoot alone, but once she plays with a male model, it's all bad, and she can't even get close to the borrowed seat. ”

Yao Yi's brows tightened, he didn't expect things to become so troublesome.

It can only be said that everyone's talents are destined to be different, and Mi Meng's advertising planning is very good, and it can even be said that it is too good to imagine.

But if she wants to be an actor herself, it is really beyond her ability.

Mi Meng's advertising case is written very carefully, carefully to every second and every shot.

In the ten-second planning case, each second is a number of quickly exposed paragraphs, each unrelated but in the same vein, connected into a small story.

First second: A young man and woman stand at the door of the real estate agency, sweating profusely with anxiety.

Second two: The background cuts to a dilapidated house, where the young man and woman are running through the door.

Third second: The two snuggle up on a park bench, their eyes glazed over.

Fourth second: The two dragged their lonely backs and set off again.

Fifth second: Text-only content, "Is it so hard to find a house?"

The sixth second: the LOGO of Yaojia.com appeared, showing the light of hope.

Seventh and eighth seconds: Speech combined with text.

"If you want a home, you can come to the home network, search tens of thousands of times a second, and go directly to the listing!"

Seconds 9 and 10: The two walk into their new home, and the furniture, appliances, cats and dogs next to them appear like each other, and they kiss at the same time.

In terms of lines, the lines of the first six seconds of the camera are the same, repeating the word "home" to remind the audience of the thoughts in the hearts of young men and women and point out the theme.

The first six seconds were repeatedly brainwashed, and the core line "If you want a home, you want a home network" in the second four seconds, it is absolutely fast-paced.

This fast-paced, photo-exposed footage is impressive and unforgettable.

This advertisement highlights a purpose, brainwashing, crazy brainwashing, which makes people forget it.

This is a strategy that Mi Meng realized herself.

The duration is only ten seconds, and the story must not be told slowly, so the effect of brainwashing will be brought to the extreme.

The master led the way into the door, practiced in the individual, and finally was able to use it to this point, that was Mi Meng's own talent, and he was able to draw inferences from one another.

So the reality is that Mi Meng is good at everything, but she didn't expect that the whole link would have to kneel down to take a few shots in the film.

Yu Weiwen, who also rushed to help temporarily, suddenly had an idea in his heart, Yao Yi often knocked Mi Meng's head on weekdays, as if Mi Meng had never had any overreactions.

If the male model is replaced by Yao Yi, Mi Meng may be able to shoot normally?

He told Yao Yi about this idea, and Yao Yi directly told him to shut up with a sharp look.

It's not that Yao Yi doesn't want to help Mi Meng, this is also helping himself, but he has a last resort.

Yao Qi was born in the military, has an excellent style and execution, and also has a lot of stubbornness.

Yao Qi stubbornly believes that if you start with industry, you should put your mind on your career and become popular, but your image must be positive, and you should put the cart before the horse.

Moreover, in the past few years, some entrepreneurs and female celebrities have been hot, breeding a lot of peach incidents and affecting the development of many industries, Yao Qi's prejudices in this regard are naturally more extreme.

Yao Qi, like many older generation of giant businessmen, even thinks that being a star or an artist is something that cannot be put on the stage.

The son inherits the father's business, and the life mentor that the son most often imitates is his father.

When it comes to prejudice against celebrities, Yao Yi himself is no better, after all, he himself has stood in Yao Qi's position in later generations.

Yao Yi didn't want to have anything to do with Liang Tiantian, because he didn't want to make his father unhappy, and he didn't have any ideas in his heart.

Now that Yu Weiwen suggested that he go to shoot a commercial, how could he be happy.

Over there, Mi Meng gritted her teeth and plucked up the courage to ask for another try.

"Cards!"

Unsurprisingly, another NG, the director announced a pause with a wry smile.

The whole filming schedule is completely deadlocked, the staff are panicking, and if there are a few more NGs, I am afraid that the film will be full of grievances and will not be able to show the best state.

"It's me, it's me who is useless......"

Mi Meng lowered her head and sobbed, almost on the verge of collapse.

You Jialuo and Yu Weiwen looked at Mi Meng on the left and Yao Yi on the right, anxious.

Both of them understood that as long as Yao Yi nodded and went into battle, Mi Meng would not be tortured like this.

But no one dared to speak out.

Yao Yi's rejection of Yu Weiwen was too serious, so serious that the two of them were afraid.

"Boss ......"

Fortunately, Mi Meng finally reacted, she trotted all the way, and when she approached Yao Yi, her body shook and lost her balance.

"Slow down. ”

Yao Yi didn't have time to think about it, reached out to hold Mi Meng, and then opened it easily.

Before Mi Meng could stand up, she hurriedly said, "Boss...... Otherwise...... Otherwise...... Come and play with me!"

As soon as she was in a hurry, the tears in her eyes were like pearls with broken threads, and under the call of gravity, they slid through her pink skin and makeup, drawing shallow tear stains.

"I'm ...... I really can't help it...... You don't help...... I can't shoot it...... I...... I can't hold everyone back......"

At this moment, Mi Meng seemed to be back to the innocent and helpless little girl.

She tugged Yao Yi's sleeve, and she had a posture of not letting go if she didn't agree.

Yu Weiwen cheered at the right time next to him: "Boss, you can agree, Mi Meng, she really can't hold on." ”

You Jialuo also spoke: "Boss, you close your eyes and bear with it, a few seconds will pass quickly, think about the liquidated damages for advertising!"

The two spoke, glanced at each other, and obviously felt the discord of the lines.

Brother, did you steal my lines?

"Don't say it. ”

Yao Yi snorted coldly again, and the two of them immediately turned into little quails, and they didn't dare to talk anymore.

In Yao Yi's mind, Yao Qi's teachings and years of habitual thinking are turning the world upside down with the serious consequences that liquidated damages may bring.

In the end, under Mi Meng's pitiful sell-out offensive, the serious consequences triumphed over habitual thinking, and the dream of a business empire triumphed over Yao Qi and his own stubborn views.

"I'm in a hurry, Dad, I'm not unfilial......"

Yao Yi muttered with embarrassment, and finally reluctantly agreed to act, "Okay, I'll come." ”

"Really?" Mi Meng was overjoyed, her tears disappeared instantly, and she burst into laughter.

"Hmm. The makeup artist came over to touch up her makeup. And the director, come over for a moment. ”

As soon as Yao Yi spoke, the director and makeup artist ran over.

When he heard the news that Yao Yi personally starred, the director's eyes lit up and praised: "Mr. Yao is handsome and chic, I have long wanted to invite you to audition, but Mr. Yang has not allowed ......"

Yang Chengzhi's face next to him was more ugly than crying, the director didn't know the details of Yao Yi, but he knew.

He smiled bitterly: "Brother Yao, don't play with me, if my uncle knows that I took you to shoot commercials, I can be beaten to death by my father." ”

He trembled again, and said tremblingly: "Brother, don't take me into the ditch, I still want to jump for a few more years." ”

Yao Yi said angrily: "If you kid makes such a big oolong, Mi Meng will be forced to be on camera?

Yang Chengzhi suddenly felt that he couldn't say anything, and his fat face was as red as a monkey's buttocks.

I don't want to! Who took the female model to dinner at noon? Kill someone!

The director smiled and said, "Mr. Yao, you put on makeup first, let's try it first?"

Yao Yi: "Okay." ”

Yao Yi and Mi Meng quickly painted their makeup and started their first audition.

As everyone expected, after the male model was replaced by Yao Yi, all Mi Meng's fear disappeared, and the liveliness and vitality of the beautiful girl bloomed again, making everyone's eyes shine.

Not only that, but she also took the initiative to approach Yao Yi, leaned her head on Yao Yi's shoulder, and smiled extremely sweetly.

The admiration and love in Mi Meng's eyes didn't need to be acted at all, and her tone betrayed her mind completely.

"Good, very good!

In the end, the director's face is still unfinished, it is rare to meet a pair of perfect people, and the woman is still in love, ah no, it is a love Mingsheng.

I had to take this opportunity to shoot a few more times, my camera was already hungry!

The director smiled and said: "The expression and feelings are perfect, but the position of the machine just now is a little off, please do it again." ”

"Again?"

Yao Yi was a little impatient, and was about to tell the director a few words, but Mi Meng, who had finished touching up his makeup, pulled the corner of his clothes and walked towards the field in a bouncing manner.

She chuckled and said, "Boss, for the sake of the company, let's shoot a few more times." It's okay, I'm not tired at all. ”

Looking at Mi Meng's expectant face, Yao Yi was speechless, is this a tired problem? I think you are addicted, right?

The director said: "Mr. Yao and Miss Mi are so compatible, and they are all very well shot before, otherwise we will try the first version of the script again." ”

"The first version, the one with the kiss scene?"

Yao Yixin said that risking being taught a lesson by the old man to shoot an advertisement has given a lot of face, and he also filmed a kiss scene, I am afraid that the old birthday star will eat arsenic and will have a long life.

He was about to refuse, but Mi Meng had already lowered his head shyly, and replied coquettishly: "That...... Then give it a try. ”

Yu Weiwen and You Jialuo glanced at each other, and read the surprise in each other's eyes, Mi Meng is really bold enough today.

However, she is destined to kick the iron plate, and our Mr. Yao's principle is not to be seen.

"Don't mess around!"

Yao Yi knocked Mi Meng's head in a bit of anger, and directly killed her nonsense.

He had a rare gaffe, and today he had to make an exception.

Ignoring the director, he said lightly: "Yang Chengzhi, come and see, is the film finished?" ”

Yang Chengzhi was named, and immediately stepped forward to whisper to the director, and then made an 'OK' gesture and said with a smile: "Brother Yao, your and Assistant Mi's film is actually very good, and the director just wants to try more." ”

"Let me see. ”

Yao Yi reviewed it carefully, and was relieved to see that the master tape really had the effect he wanted.

There are many good things, and finally I have caught up.

He pointed to himself in the close-up of the film and said: "My frontal close-ups are minimized, and those that can't be reduced are blurred, and only the side face is retained." ”

The director and Yang Chengzhi asked in unison, "Why?"

Yao Yi smiled, "Mystery." ”

"Huh?"

The crowd still didn't understand.

Yao Yi explained, "The advertising audience can't see my face clearly, so when they watch the advertisement, they will subconsciously substitute the protagonist in the script as themselves." They will unconsciously recall the difficulties when they were looking for a house, and the sense of substitution in this version of our ad will be strong. Got it?"

He put forward this suggestion for two purposes, on the one hand, he really put forward quite professional opinions to make the advertising film more brilliant.

On the other hand, it is a compromise in his own heart, the filming is reluctant enough, only one side is acceptable, and the straight face is really not good, it will feel very strange and awkward.

When he saw himself smiling like a fool on TV, he felt uncomfortable.

"It makes sense, I didn't expect Mr. Yao to be an expert!"

The director clapped his hands and praised, and the thief said: "Since we are all peers, why don't we shoot a few more versions and choose ...... slowly"

"No, it's a good film, let's do the post-production according to my requirements. ”

Yao Yi simply ignored the director who had nothing to do, gave Yang Chengzhi the right to speak, and ordered him to start processing immediately.

"Leave it to me. ”

Yang Chengzhi was also determined at this time, and took a few young men to take the master tape and immediately drove back to Yangtian Advertising, preparing to start work all night, and strive to make the finished product before eight o'clock in the morning.

At eight o'clock on the second day, I wanted to be in the science and technology conference room.

Yang Chengzhi pressed the 'play' button with a pair of dark circles under his eyes.

In the picture, all the plots are carried out according to Mi Meng's meticulously crafted copywriting, and in the end, Mi Meng leaned on Yao Yi's shoulder, full of happiness.

"I want home, I want home, I want home, I want ...... home"

"If you want a home, you can come to the home network!"

The ten-second ad compresses too much information, and the repetition of brainwashing lines is everywhere.

The duration is only ten seconds, but there are scenes, stories, designs, and brainwashing.

Perfect!

Everyone couldn't take their eyes off it, this advertisement is too exciting, and it is not inferior to the classic advertisements of many large companies, the line "If you want a home, you will come to the home network" and the magical pronunciation rhythm in the narration are comparable to "I will not receive gifts during the holidays this year".

While they were surprised, their admiration for Mi Meng in their hearts arose.

I thought she was a soft girl who relied on men to get on top, but I didn't expect that she had real skills.

You can rely on your appearance to eat, but you still have to rely on your ability?

Yao Yi knocked on the table and said with a smile: "Let's give a round of applause to Assistant Mi, without her working day and night, overtime, we would not have such a wonderful commercial." ”

"Bang bang bang!"

I don't know if it's taking the lead, everyone in the conference room applauded.

Yao Yi raised his hand, and everyone was quiet.

He continued: "Assistant Mi has credit, and I will not forget everyone's hard work. We must all come together as one. When we win this battle, everyone has a bonus. ”

"Mr. Yao is wise!"

"Mr. Yao is mighty!"

All of a sudden, the mood was boiling high, and everyone was engaged in their work with greater enthusiasm.

More work and more rewards, Mi Meng is the best proof.

This is exactly the reason why Yao Yi brought up Mi Meng, which can motivate the enthusiasm of the company's employees.

"You Jialuo, you and I will go to the TV station together, and we will end this advertising contract in the morning. ”

Yao Yi's face was silent, but he couldn't stop laughing in his heart.

Find a house, find a house.

The first dish I've prepared for you, you have to eat it well and taste it slowly.

Don't choke on.