The large conference room of more than 200 square meters is filled with more than 30 middle-level managers from the three major departments of the group.

In the huge conference room, the atmosphere was a little tense.

Tang An frowned and asked, "Focus really raised the price, and it also raised it by 15%?"

Zhu Mo, director of the Propaganda Department, nodded helplessly, "That's right, I just received the news." ”

"Across-the-board price increase or just for us?"

"I'm not sure yet, I need time to investigate. ”

Tang An frowned again!

Obviously, Huayi has helped.

As a 100-billion-level advertising giant, Focus Media has almost monopolized the domestic indoor LCD billboard business, which is an indispensable part of publicity.

Its founder, Jiang Nanchun, has a legendary entrepreneurial history, starting from scratch and landing on the NASDAQ in just 11 years, with a market value of 100 billion.

The reason why he started his business at the beginning also made people laugh and cry, Jiang Nanchun was very good at writing in college, and served as the president of the poetry club, but when he invited a girl to dance at a dance, the other party said "What is the difference between a poet and a poor person", which deeply stung him.

After graduation, he joined an advertising agency and took over 40% of the company's performance.

Since then, he has been running business during the day and dance halls at night, and at most he has 14 "girlfriends".

In order to please the girls, one Christmas, he bought flowers in a flower shop and distributed them in order to get a 4.5% discount.

Unexpectedly, the courier took the list and sent it one by one, so that Jiang Nanchun would be helped.

This tragic "accident" made him realize a truth: as a company, you can't control the operating costs too hard, otherwise it is easy to have accidents.

Later, he opened his own company, specializing in indoor advertising, and installed LCD monitors in major office buildings.

At that time, the future was unknown, but Nokia helped him.

Over there, Nokia is promoting a business mobile phone with handwritten input, and has made two versions of the advertisement, "Robot" and "Samurai with a Sword".

The former was broadcast on Modu TV, and the latter was broadcast on Jiang Nanchun's office building display.

Consumers quickly flocked to the market, and they couldn't remember the model of the phone, but remembered that there was a "sword" in the advertisement.

Since then, Nokia has been the first to push high-end mobile phones and Jiang Nanchun first, creating a myth in the advertising industry.

Jiang Nanchun was only 32 years old at the time, and Focus was listed on the NASDAQ.

Of course, no matter how awesome Jiang Nanchun was, he later accepted a cash investment of 15 billion yuan from Ah Li and recognized Ma's father as his eldest brother.

And Huayi's success is also inseparable from the help of Focus, Jiang Nanchun is the third largest shareholder of Huayi, second only to the Wang brothers.

Feng Xiaogang and Wang Jinghua brought the group of artists and focus publicity support... and a series of conditions have contributed to the position of the boss of Huayi's private film and television company.

This time, Double 11 Huayi's "Waiting for the Wind" and "Predecessor Raiders" PK each other, but I didn't expect Huayi to say that it moved the focus.

Without the lack of indoor advertising, other advertising companies of the same type in China have long been acquired by Jiang Nanchun, and there have been fifty or sixty mergers and acquisitions of all sizes.

Tang An thought for a while and said, "Strengthen the connection with advertisers such as China Television and Hangmei, and don't let go of the bright corner media that recently installed a display screen in the bathroom." ”

Then Tang An remembered that China Television Media would encounter a big dilemma next year, and the stock price plummeted, and then blessed Xiao He, who was making records next to him.

"From now on, pay attention to the trends of China Television Media. ”

"Okay chairman. Xiao He nodded and wrote it down.

Although the state will dismantle indoor and outdoor advertising screens on a large scale in the future, Huashi Media mainly does mobile digital TV, and the impact is relatively small.

Offline publicity lacks focus indoor advertising, which will undoubtedly lose Huayi.

As for a 15% markup, that's impossible!

But fortunately, online publicity is more important now, and the propaganda department has nearly 40 self-media studios, and the scale of the water army is also one of the best in China.

Tang An also asked Zhu Mo to find Jingdong, and the huge sales of Dibao Double 11 last year also stimulated other e-commerce platforms.

......

The two-hour meeting was held, and the propaganda was nothing more than fighting channels, money, people, and topics.

Channels, people, and topics are all half a pound and eight taels, and the money invested plays a decisive factor.

The showdown between two small-budget films at the Marché du Film in November erupted in a promotional offensive comparable to a commercial blockbuster.

Before the release of "Waiting for the Wind", the main thing was to pull on the identities of Teng Huatao and Bao Jingjing, the directors and screenwriters of "Thirty-three Days of Broken Love", stir up the scandals of the male and female protagonists, and bring Wang Xiaoming in from time to time.

"Predecessor Raiders" relied on the non-stop release of some skirmishes between several leading actors, the wedding of ex-girlfriends, the bed scenes of Han Geng and Wan Qian, all kinds of joys and sorrows, and jokes.

The overwhelming propaganda was smashed down, as if the Chinese New Year stalls were coming in advance.

Approaching the 10th, the domestic and foreign divisions of "Looking for the Dragon" have also arrived one after another.

The domestic box office is 900 million, the production share + distribution share is 387 million, and the overseas $22 million is a total of 150 million, plus various domestic copyrights and patch ads, there are also 20 million.

The revenue brought by "Looking for the Dragon" is 557 million.

The cost of the film is 220 million production fees plus 80 million publicity and distribution fees, and the net profit is 257 million.

After repaying the bank loan of 150 million, there is still 402 million left.

80 million of the original 100 million yuan on the company's books were spent on publicity, but "Step by Step" has been sold to the three major TV stations of Jiangsu, Zhejiang, Beijing, and Anwei at a price of 2.5 million yuan for a single episode, and 100 million cash has been recovered.

A few episodes of "Why Sheng Xiaomo" were edited in the early stage and the TV station was also invited to watch it, and the four TV stations in Jiangsu, Zhejiang, Dongfang, Ludong, and Jiangnan offered 3 million per episode, and also recovered 105 million in cash.

After repaying the 80 million loans for the two TV series, the group's available cash now reaches 547 million.

Tang An waved his hand and directly approved 35 million for the promotion of this small-budget film with an investment of only 12 million.

The movie is about to be released, and the propaganda offensive of Han and Tang is becoming more and more intense, and Huayi has also increased publicity investment.

On the afternoon of November 10, Huayi Brothers Group.

"The theater chain has given 42% of the first-day film schedule, and Han Tang's "Predecessor Raiders" is only 35%, except for "Rise of the Planet of the Apes", most of the films have been occupied by our two movies. ”

Before the release, Wang Zhongjun listened to a report in the office.

"Okay, the film schedule is superior, the publicity is dominant, Teng Huatao has the reputation of "Thirty-three Days of Broken Love" in front, and this time he will not lose to Han Tang no matter what!"

Wang Zhongjun is also a big boss, and he still can't help but get excited at this time.

Except for "Tangshan Earthquake", which crushed "Painted Skin 2", Huayi has not won against Han and Tang.

Although it is a small-budget movie this time, it can also sweep away Wang Zhongjun's bad luck!