At 6 p.m. on November 10, 2011, the Hantang International Cinema in the Xinao store of Rainbow Shopping Mall of Beijing Olympic Sports Center was holding a premiere ceremony for the movie "Predecessor Raiders".

Up to now, Hantang Cinema Line has opened nearly 100 cinemas across the country, although most of them are located in second- and third-tier cities and counties, but there are also new luxury cinemas in several major cities, all of which are seven or eight halls, and there is also a hall for 1,000 people in Beijing.

The Rainbow of the Olympic Sports Center only opened two months ago, although it is outside the Third Ring Road, far from the CBD.

However, there are also many nearby communities, primary and secondary schools, and universities, which seem to have formed a new shopping and leisure center in the North Fourth Ring Road.

And there is only one Poly Cinema nearby, which is very advantageous.

The first time he held a premiere on his home ground, Tang An's mood was also different.

"Hello Mr. Li. ”

"Mr. Zhao is here, please come in. ”

"Mr. Qian, welcome to the light. ”

......

Huayi also held a premiere today, but there are many people from Tang An's side.

Even several major cinema chains have sent people over, but Huang Qun, general manager of the new film association cinema chain, is complaining that Tang An has already grasped the production and distribution of film and television, and he has to come to compete with the cinema chain for the market.

"Tang Dong, you are not kind, you are here to steal business with us. ”

Tang An waved his hand and said with a smile, "Mr. Huang, what you said is serious, the New Film Association is one of the top five cinemas in China, and the entire Dongzhimen business district is your cinema, and I have just opened two cinemas in the capital." ”

It's all a joke, and there is still a lot of territory in the cinema market waiting for major cinema chains to occupy.

What's more, Tang An is aiming at the markets of small cities and counties, and there is not much conflict with their main cinema chains in first- and second-tier cities.

The people of Bernard, Guangxien, Pony, LeTV, Xingmei, and Wanda also arrived almost later.

There are also some friends from the non-film and television industry who also came to cheer, and Cao Wei, CEO of Xinlang and CEO of Xinlang Weibo, was present in person.

"Hello Mr. Cao, welcome to the scene. ”

Tang An hurriedly greeted him.

Nowadays, the development of Xinlang Weibo is becoming more and more rapid, and it occupies the vast majority of social media.

Even if Tengxun later launched Tengxun Weibo, it did not affect the status of Xinglang Weibo at all.

What's more, Weibo online publicity has accounted for a very important proportion.

As for Cao Wei's intention, Tang An also knew.

As early as half a month ago, Xinlang was willing to invest in potatoes and had already talked about cooperation with Wang Wei for half a month.

All this is naturally inseparable from Tang An, the major shareholder, who has 24.7% of the shares, as long as he wins the shares of Kaixin Asia, IDG, and Jiyuan Capital, at least 48%.

If you buy some small shareholders, you can achieve absolute control of potatoes.

Of course, it is good to cooperate with Xinlang, but I didn't talk about it in the screening room, and just sat and waited for the premiere to start after a casual chat.

At 7 o'clock in the evening, the premiere ceremony officially began, and Tang An did not come to the stage, asking Chen Guozhang to go up on behalf of the company.

At about 7:40, the film began to show.

This film was still completed by Sheng Tang Studio and Tian Yusheng himself, Tang An just invested and stuffed a heroine into it, and did not interfere with the production of the film.

It's basically the original plot, a comedy romance.

If you just look at the title and starring role, it is estimated that many people will think that it is a vulgar web drama.

The movie is actually good, and the original much-criticized heroine is much better after being replaced by Wan Qian.

The opening scene brings together the bride, groom, and ex, and the wedding atmosphere is tense and funny.

The plot has sorrows and joys, mobilizing the audience's emotions at any time, after all, it is a film that is very close to people's lives, who can not have a few predecessors.

Although there are a lot of meat jokes in the plot, it is very down-to-earth, and it is not too blunt when mixed together.

The actors themselves are also quite in line with the roles, although there is no breakthrough in acting, the acting skills of the two male protagonists are not as good as Wan Qian and Wang Likun, but they are enough.

The 105-minute movie ended quickly, ending with Han Geng and Wan Qian's meeting on the street.

"Hello ex-husband. ”

"Hello ex-wife. ”

......

The premiere ended with applause from the audience and sporadic stalks, and judging from the audience's reaction, it was relatively satisfying.

At the celebration banquet, Tang An toasted to the creators.

"Director Tian, you have worked hard, the audience response is very good, and you have completed a good work. ”

Tian Yusheng said gratefully, "Thank you Tang Dong for giving me this opportunity." ”

"Thank you, Dong Tang. ”

"To Tang Dong. ”

After a drink, Tang An smiled again, "Han Geng, you probably can't wash off the image of a playboy after this movie." ”

Han Geng smiled bitterly and shook his head.

"Deng Kai also acted well, and there is something different from the original "Shocking Demon Thieves". ”

"It's still Tang Dong, you gave the opportunity. Deng Kai hurriedly said.

"But the two of you still don't have any girls who play well, Ren Wanqian and Wang Likun are much better than you, if you really want to develop on the big screen, your acting skills will be strengthened. ”

After a few casual words, he had a few drinks with the executives of major companies, and then came to a small conference room in the hotel with Cao Wei.

"Mr. Cao, I welcome the investment of Xinlang, I don't know how Xinlang is going to cooperate with Tudou?"

Straight to the point, it is impossible to just invest and wait for the price to rise, there must be business cooperation.

Tang An is not very involved in the operation of Tudou like other capitals, on the contrary, he also arranged for Zhou You, vice president of the group, to go to Tudou to serve as president.

Since the beginning of this year, due to the success of some strategic directions proposed by Tang An through Zhou You, the stock price has risen to $750 million from $600 million on the day of listing, a continuous increase of 25%.

With the support of shareholders such as IDG, Kaiyuan Capital, Today Capital, GGV Capital, and JAFCO Asia, Zhou You has been promoted to COO of Tudou.

Even if Wang Wei still holds 25% of the voting rights, he does not have as much say as so many shareholders joining forces.

Whoever can bring profits to shareholders will have a greater say.

Cao Wei's cooperation concept is inseparable from Tang An's support.

"Tang Dong, we are already building movies, TV series and other hot words "video home" products, through the link of the video homepage, users can jump directly to Tudou to watch movies, which will bring a lot of traffic to Tudou. ”

At present, less than 20% of the traffic of video websites comes from search, and the rest comes from various forums and other community platforms.

If you access the traffic of Xinlang Weibo, it is undoubtedly a huge advantage.

This cooperation alone, whether it is Wang Wei or others, it is impossible to refuse.

And the salary wave is not completely undemanding, they have to hand over all their video storage to Tudou, so as to save a lot of broadband and maintenance costs.

Moreover, the shared videos on Weibo will also be open to all websites, and Tudou needs to spend resources to promote, and Weibo can also collect a part of the advertising share from it.

For the time being, the general direction of the verbal has been finalized, and the specific Cao Wei will bring people and Tudou management to talk.

Then Cao Wei mentioned the first Weibo Night Awards Gala two months later, and asked Tang An to attend with his actors.

This is the previous salary wave network ceremony, a private awards party, with various inventory selections, many awards are voted on Weibo, and later the influence and exposure are okay.

Tang An also agreed, taking people on a trip to get a few awards by the way.

......

In the early morning of the 11th, the two films "Predecessor Raiders" and "Waiting for the Wind" were officially released in the domestic film market.

The audience of both films is young people, and the box office of the zero point field is also quite a lot.

The box office of the two movies on the 12th came out one after another, and "Predecessor Raiders" won a high box office of 12 million on the first day.

However, the box office champion of the day was "Waiting for the Wind", relying on the name of the sequel to "Thirty-three Days of Broken Love", effective publicity, and deliberately hyped scandals, it got a box office of 16 million on the first day.

On November 11, 11, the sequel to "Thirty-three Days of Broken Love" "Waiting for the Wind" won the single-day box office championship again!

Wang Zhongjun saw such news in the company early in the morning, not to mention how happy he was, and finally pressed Tang An.