At nine o'clock in the evening, a high-tech park in Pengcheng.

Chen Ke and a few colleagues turned off the lights in the office, packed up the things on their desks, and dragged their tired bodies after a busy day to the nearest subway station, ready to take the subway home.

Chen Ge was born in the 80s of the last century, is 28 years old this year, and has been in the workplace for 6 years.

Due to his good performance in school, Chen Ke successfully entered an IT company headquartered in Pengcheng after graduation.

Although he is not very old, because his position belongs to an important department of the company, Chen Ke's income can be regarded as a middle class in the company.

Because he planned to save money to pay the down payment on the mortgage, Chen Ke has not bought a car until now, but in other aspects of his life, Chen Ke still basically does not treat himself badly.

Not to mention food, clothing, and housing, Chen Ke also spends a lot of money in the fashion and digital fields, which are popular among young people.

As a fruit fan, Chen Ke's notebooks, MP3 players, tablets, and sports watches are all produced by Apple, and the most daily communication tool, mobile phones, is no exception.

In order to obtain the ideal income, Chen Ke must accept (of course, it can also be said to endure) the working hours of 9 to 9 in the morning and 9 in the morning, six days a week (commonly known as 996, which is referred to by this name in the future), which is why he only gets off work at this time.

In the subway after 9 o'clock in the evening, although there are still many people who live 996 working hours like Chen Ke, compared with the morning and evening rush hours, the subway cars at this time can indeed be said to be relaxed.

Even though the work is boring and hard, Chen Ke has been in the company for many years and has already found a way to relieve stress that suits him, that is, playing games.

Walking into the carriage, Chen Ke had good luck today and actually found a seat.

After sitting down peacefully, Chen Ke wanted to lean on the board of the carriage and take a nap, but his eyes inadvertently saw an advertising slogan flashed on the TV screen on the opposite car: "Action card mobile game, return to the road of supergods", "Dota Legend" shocked and struck, and the Apple App Store was launched on September 27.

'Action', 'Cards', 'Mobile'......

Chen Ke knows every word, but how can they be connected like a joke?

As a veteran player with 5 years of mobile game experience, Chen Ke is naturally no stranger to card games.

In his impression, the card game has a beautiful art style and beautiful scenes, which are all strengths, but when it comes to action, there is really nothing to say about card games.

It's nothing more than a few cards there, and the so-called battles are either expressed with special effects, or two cards are bumping around......

For players, it's just a matter of pressing the 'start' button and waiting for the auto-battle to end......

As for the course of the battle, it was really lackluster.

But this game, it actually adds an element of 'action' to the cards?

"I hope that the so-called 'action' is not just to turn those cards around a few times, and get more special effects to be done. Chen Ke muttered quietly, but still chose to take out his Apple phone, enter the Apple App Store, and prepare to start searching for this game called "Dota Legend".

Well, it doesn't seem like Chen Ke has to bother to do a search......

On the best-selling list of the Apple App Store, the fifth place is the "Dota Legend" that I just saw in the advertisement.

"I'll go, this game is gaining momentum. ”

As a veteran player who has been looking for and downloading games in the Apple App Store all year round, Chen Ke values the data on the best-selling list of games more than the game download rankings.

Although the names of these two lists are only two words apart, the download list may be artificially controlled and maliciously swiped the list, while the best-selling list is almost impossible to do.

The reason is simple, the best-selling list is ranked by Apple's backend based on the paid recharge of a game.

In other words, if the No. 1 game shows that it has a daily payment of 3 million yuan, then it means that on this day, Apple will really have to receive 3 million yuan before the game will appear in the No. 1 position.

And to buy Apple to cheat on this list?

Hehe, even if the game developer and publisher are shameless, my big apple will still be shameful.

As the world's largest company in terms of market capitalization, Chen Ke believes that Apple will not let the credibility of its own list be wiped out in order to pick up this little sesame seed......

"The average number of downloads per day has exceeded 100,000, and the best-selling list is ranked fifth, so it seems that this game should be able to be played. ”

Thinking of this, Chen Ke clicked on the game icon of "Dota Legend" and began to wait quietly for the game to be downloaded and installed......

On this day of September 27th, the same thing happened all over the Celestial Empire.

And this day was also named by latecomers as the day of 'redefining the core combat gameplay of card games'.

……………………

For Fat Di, although she can be regarded as 'witnessing' the whole process of Li Mo's acquisition of Lilith Technology, the numbers and coefficients in the mobile game industry are still too far away for a little girl in Western Xinjiang who has just turned twenty, but this does not prevent her from hearing the excitement of everything under control from Li Mo's words.

"Dota Legend" was launched for 10 hours, with more than 120,000 registered users and more than 9,000 online active users at the same time, while the ARPU value has climbed to 205.12 yuan, and the revenue of Apple's IOS alone has reached 1.67 million yuan......

The most important thing is that it is only 8 o'clock in the evening, and because the first day of the service is opened at 10 o'clock in the morning......

In other words, there is room for further improvement in this number.

At this time, the natural thing to do is to strike while the iron is hot, continue to push the popularity of the game up, and let all potential gaming crowds know about Dota Legend as a game as much as possible.

Under Li Mo's instructions, the publishing team of Lilith Technology immediately began to cooperate with the online water army of Molong Media, posting in various capacities in major forums, whether it is Apple or Android, it is necessary to make sure that as long as you are a person with a mobile phone, you will know that a new type of card game with the theme of Dota has appeared in the Apple App Store for the first time.

Although the Android platform estimates that the game "Dota Legend" will not be able to be played for a while and a half, Li Mo clearly remembers that the "Dota Legend" in his previous life was also a hit in the Apple App Store first, and then fed back to the Android platform.

Although in the end, it seems that the revenue proportion of the Android platform is much higher than that of Apple, but it is indeed difficult to say whether the popularity of the Android platform is due to Apple's feedback.

Now that this path has been proven to be feasible, it may not be possible to avoid future risks by following it, but at the very least, short-term gains should be stress-free.

In the next two to three years, Lilith Technology's path must be to maintain the company's daily expenses with the rich returns of Dota Legends, develop other new games based on this income, and finally gradually reduce its dependence on Dota Legends.

But in any case, as the primary goal at this stage, it is still to maximize the influence of "Dota Legend".