Dota Legends was an unexpectedly good result on its first day on the Apple App Store.

As of 12 p.m. on September 27, the number of downloads on that day finally exceeded 130,000, and climbed to the fifth place in the best-selling list of games in the Apple App Store.

As a game that has been online for less than 24 hours, Dota Legend has shocked the jaws of many people in the gaming industry.

However, in the eyes of real industry leaders, the success of "Dota Legends" does not seem to have any influence on them.

Also in Pengcheng, in another building opposite Chen Ke's company, it is Penguin Games, the leader in the domestic mobile game industry.

Strictly speaking, the development and growth of Penguin Games has never relied on its own human resources.

Since 2003, when Penguin Games officially set foot in the online interactive entertainment industry, its strategy has been to support game agency + R&D studio.

The game agency is relatively simple, nothing more than looking for domestic and foreign finished games with market potential, choosing to carry out in-depth cooperation with the game R&D team, and obtaining its exclusive operation rights in a certain region through years of life and payment of copyright money;

Game studio support is a bit more troublesome.

This form of game studio is known for its small staff, short development cycle, and flexible product types. But the biggest problem with this model is that the capital chain is extremely unstable, and if there is no strong financial support, it is very easy to spend a lot of money, and in the end nothing can be achieved.

Therefore, compared to the agency model, Penguin Games will have much more things to consider when choosing a game studio to support.

But it is undeniable that all the game studios that can be favored by Penguin Games and finally incorporated into its game studios have their own uniqueness without exception.

It is with this model that Penguin Games has been able to catch up and become the vanguard of the game industry in less than a decade.

Before the launch of "Dota Legends", Penguin-based games had long occupied the top spots on the download list and best-selling list of the Apple App Store, so in this incident, Penguin Games also reacted the fastest.

Naturally, a small matter like "Dota Legend" is unlikely to alarm the big boss, and even in the opinion of Wang Bo, the head of the Penguin mobile game sector, Ma Xiaoyi, senior vice president of the group and head of the game business, can be regarded as a bit of a fuss because of the "Dota Legend" thing.

When Wang Bo walked into Ma Xiaoyi's office, Ma Xiaoyi was answering a phone call, and when he saw Wang Bo coming in, he first motioned to the other party to sit down and wait for a while, and then arranged two sentences on the phone, and then he was ready to talk about business.

"Wang Bo, for the game called "Dota Legends" that was released on the Apple App Store yesterday, you ...... What do you think?"

Ma Xiaoyi has always been known for his accurate vision, neat and neat work, and his working hours are limited, so he didn't plan to make any detours with Wang Bo, and asked the other party's opinion straightforwardly.

"Mr. Ma, I think it......" Wang Bo sorted out the wording a little, and decided to tell the truth, "I think the first day of launch, with the IP assistance of DOTA, although this result is a little better, but it doesn't explain any problems." ”

"Just a little better?" Ma Xiaoyi didn't seem very satisfied with this answer, raised his voice and continued, "It's already rushed to the fifth best-selling list, uh, it's fourth." There were 130,000 downloads on the first day, and even under our Penguin Games, there are not many games that can achieve this kind of results. And you're telling me now, it's only a little bit better?"

"Mr. Ma, maybe for people of our age, DOTA is not so popular, but for the post-80s generation," Wang Bo accentuated his tone, "That is, for the mainstream paying group of mobile games, the IP of DOTA is naturally very eye-catching." ”

"Well, the IP factor does have a certain effect. ”

As the person in charge of Penguin Games, Ma Xiaoyi is naturally not the kind of leader who can only manage, and Penguin Games has also been hoarding well-known animation IP in recent years.

Seeing that Wang Bo's analysis was reasonable, Ma Xiaoyi also nodded and expressed his approval of the reason Wang Bo just said.

But he was still a little uneasy after all, so he continued to ask: "So what do you think are the advantages and disadvantages of this game?"

"What's the advantage?" Wang Bo could probably guess Ma Xiaoyi's intentions before he came, so he still played the game "Dota Legend" a little, so he didn't feel embarrassed.

"First of all, the graphics are very good, 2D hand-drawn NPCs, bright scenes, and exquisite UI should make players score high on the first impression. ”

"Secondly, the operation of each interface process is very comfortable, the teaching guidance is very good, and the intentions of the game can be seen in many places. ”

"Finally, although at first glance it seems that you have seen its combat style somewhere, when you play deeper, you will find that the game is not so "superficial" to play, and the game has more variations in combat than mainstream card games......

"As for the disadvantages...... Speaking of this, Wang Bo was a little stuck, "Mr. Ma, this game has only been launched for the second day, and I just played it a little, so I ......"

Hearing this, if Ma Xiaoyi still can't hear what Wang Bo means, then he will be the vice president of the group for so long, but what Wang Bo said is also true: if such a game that is popular when it is launched can be so easy for people to find its problems, then it is impossible for players to give it such a high evaluation.

Thinking of this, Ma Xiaoyi waved his hand and signaled that Wang Bo's conversation about "Dota Legend" today would end here.

"Wang Bo, in the follow-up of this game, you can keep an eye on it when you have time, and also look for the information of this R&D company to see if we penguins have the possibility of cooperating with them. ”

"I see, Mr. Ma. I'll arrange for someone to keep an eye on it. ”

Although he felt that Ma Xiaoyi's idea was a bit of a fuss, Wang Bo still decided to 'wait for a while' when he was free......

"Anyway, it's just the work of a small company", after leaving Ma Xiaoyi's office, Wang Bo laughed self-deprecatingly, "Could it be that it can still climb on the head of our penguin game?"

"Mr. Ma is really getting older, the less daring he is. ”

Shaking his head, Wang Bo naturally threw Ma Xiaoyi's words just now into the clouds......

Except for arranging his own secretary, summarizing the ranking data of "Dota Legend" in the Apple App Store once a week, and reporting to himself every half month, Wang Bo has not continued to pay attention to any movement of the game "Dota Legend".

Until...... A month later, when the estimated monthly revenue data report of "Dota Legend" was sent to Wang Bo, he realized how serious the consequences of his mistake were.

…………

In the ten days from September 27th to October 7th, Dota Legends has continued its strong momentum from the first day of launch.

Not only did the number of downloads climb to the millions, but the ARPU value, which is crucial to revenue, has also exceeded the 200 yuan mark, and the seven-day retention rate has even reached an astonishing 26.4%.

The seven-day player retention rate for a typical card game is 9.86%.

On October 8th, the first day after the National Day holiday, with a happy mood and full of exhaustion, Li Mo stepped on a flight to the North God Capital.

In three days, the premiere of "Chinese Partner" will be held in the imperial capital.