Lu Heng and Lu Youcheng sat at the dining table, and Chen Rong came over with a bowl of porridge.

"Let's have some late-night snacks first!"

Lu Youcheng took it, took a bite, and then looked up at Lu Heng, "Lu Heng, you said that you are acting as an agent for a clothing brand? We are doing a good job now, it seems that there is no need to act as an agent for a brand, right?"

Lu Heng replied: "I also had this idea just now, but after thinking about it carefully, I think it is indeed feasible. In the future, with the rapid development of the economy, customers' choices are more and more diverse, but they will gradually develop the habit of liking a single brand, which is why some specialty stores are now beginning to emerge. Because the brand awareness of the Chinese people has been gradually strengthened, it is no longer the era when there was anything to wear. ”

After listening to Lu Heng's words, Lu Youcheng also thought of his experience over the years.

In their day, it was good to have a pair of pants to wear, regardless of whether they had pudding or were given by someone else. Often when they can't wear it, they give their clothes to their younger brothers, and a pair of pants is often worn by many people. This custom still exists today, but only in remote mountain villages.

When the economy developed rapidly in the nineties, people's material level gradually increased. With China's accession to the WTO at the beginning of the century, all kinds of foreign fresh trends came in, and people's love for beauty was completely liberated.

At this time, there is no shortage of beautiful clothes to wear, and shopping has become a hobby for many women, choosing their own one from a variety of colorful clothes.

But now, it seems that the choice of the general public has changed again.

A small percentage of people start to choose a single brand that they like and become big fans of that brand and are not interested in other clothes.

Brand stores. Specialty stores are starting to pop up after the rain.

As far as Lu Youcheng's usual observation goes, you can see that there are several sports brand stores on South Street within a year, such as 361 degrees, Nike, Adi, Li Ning and so on. And the business is excellent.

And that's not just sports brands, but there are also a variety of other brand stores.

Lu Youcheng said while eating walnut meat: "Then do you have any good ideas, what brand do you represent? I often buy goods in Tiannan District, and I have heard those people say that some brands are not so easy to sell." ”

Lu Heng frowned, pinching his fingers, also thinking about this question.

Chen Rong sat down and saw that both father and son were thinking about this question. He hesitated: "Otherwise, let's act as Yichun, I think this dress sells very well in the market." There are a lot of people who usually wear it, and in terms of the strength of the brand that my son said, it can be regarded as a well-known brand!"

Hearing Chen Rong say this, Lu Youcheng also nodded, he also felt that Yichun was good.

In the city, he saw no less than seven or eight Yichun specialty stores. And on the Cangshou side, it has not yet been stationed in purity.

As for the pure main style, Lu Youcheng also understands. It takes the route of youth, leisure and fashion, and is more popular with young men and women. Young men and women are the main buyers in the clothing market, if the agent is pure, presumably they will be able to make money, no matter how bad they are, they will not lose money.

Let's be honest. Lu Heng was also moved, with the Chinese brand of Chun, the development of later generations is indeed in full swing. No matter where you go, even if it is a small town, you may come across its specialty stores.

The price is cheap. A piece of clothing or pants can be bought for one or two hundred yuan, and the expensive one is only five or six hundred, which is very suitable for ordinary people to buy.

However, when the corner of his eye swept to the movie being played on the central movie channel on the LCD TV, he couldn't help but dispel this idea.

Chen Rong looked at her silent son suspiciously, and her eyes swept the TV by the way, a movie was playing on it, it seemed to be called "Hedong Lion's Roar", and the heroine was not ordinarily beautiful.

"What's wrong, son?"

Lu Heng shook his head, "It's okay, but I think it's better not to act as an agent, let's change the brand!"

Now it's 2007, when Hong Kong artist Cecilia Cheung is booming, endorsement advertising is soft.

In the past few years, the spokespersons were all handsome men and beauties, such as Lu Yi, Fan Bingbing, and Gu Tianle.

From 04 to 07, the spokesperson invited for three years was Cecilia Cheung, who was famous for her pure jade girl, and the huge character billboard hung outside the Yichun store, attracting young men and women to buy in the store.

In the minds of many people, Yichun has an inextricable relationship with the woman on the outer wall.

Some people may think that Yichun's step is very right, but for Lu Heng, he can only shake his head.

At the beginning of the coming 08 year, the sudden outbreak of the Nude Zhaomen incident destroyed this woman with a bright future.

Affected by this incident, there was a short winter in 08 with pure sales, and although the later generations developed extremely well, they could not ignore the impact of this incident.

Next, it should have been to seize the opportunity of the 08 Beijing Olympics and the rapid development of the country, but for a whole year, no spokesperson was invited.

Cecilia Cheung's impact at that time can be seen!

Perhaps only the top ten happy female agents who have been popular in China for a while have slightly recovered some of the decline.

Lu Heng is not belittling Yi Chun, but Yi Chun's next development is not suitable for his parents.

Just acting for a brand, what you need is not to be optimistic about the future, but to be able to make a profit at the beginning and support the most difficult period before.

If the parents really acted for it, maybe the initial blow would be enough to make this clothing store full of parents' hard work go out of business, and it will not last until the day when the glory comes.

Lu Youcheng asked puzzledly: "Why do you want to change it, I think it's good to be pure, and the agent threshold is not high!"

Lu Heng smiled bitterly, he couldn't explain the prophet, but he still insisted on saying: "I thought about it, this kind of brand with a low agency threshold and very good sales must be very competitive." Instead of competing with those people, it is better for us to choose another brand with a slightly higher threshold, which can make money and have less trouble. ”

"Eh, my son is also reasonable, so many brands, who is not an agent. Chen Rong said.

Lu Youcheng now attaches more importance to his son's opinion, and seeing that Lu Heng insists, he is not forcing it.

"Then what brand do you think is better?" Lu Youcheng asked.

Lu Heng thought about it and gave his own answer.

"Acting CK, the full name is Calvin Klein, the pursuit of pure, simple, fashionable clothing, in the present and in the future, will be the mainstream!"

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