Calvin Klein, America's No. 1 designer brand!

The brand's products are endless, involving three major categories: fashion, ready-to-wear, and denim. Under these three brands, there are other small brands such as perfume, underwear, eyewear, leisure, and so on.

As a person in the clothing industry, Lu Youcheng still has a certain understanding of this international brand.

After Lu Heng said it, he immediately reacted, "There are so many clothes in CK, which one should we choose?"

In fact, this problem is very simple, such as CK, the franchise agent often cannot get the agency right of all products, and they are all operated separately.

Lu Heng thought for a while and said: "Let's take CK's high-end ready-to-wear series! Both men's and women's clothing are required, and we can only give up the rest temporarily. ”

Lu Youcheng has a different opinion, "I think CK's denim series should be better, I have seen it before, the quality and styling are very good, and the sales should be good." ”

Lu Heng shook his head, "Dad, you must also know the price range of CK's clothes, the cheap ones are four or five hundred, and the more expensive ones can be thousands." And now although the development of Cangshou is very fast, people's material level and their consumption concept still lead to many people who have the ability to buy are unwilling to waste money on a pair of jeans. But coats, coats, or ready-to-wear are different, and it is natural for anyone to be a little more expensive for a slightly more formal outfit. ”

When Lu Youcheng heard it, this is indeed the truth.

Something like jeans is wearable, and often one can be worn for a long time. Even if you spend one or two hundred yuan, you can buy good quality, why should others buy such expensive clothes for you.

Besides, although CK sounds famous, he is indeed not a top brand, and compared with Armani's clothing, which often costs tens of thousands, there are insurmountable ravines. It can only be said. CK's marketing in China has done a great job, making many people subconsciously believe that this is a high-end, even top-of-the-line brand. The middle class is reluctant to spend money on expensive and unnecessary denim, and the high-end crowd will choose top brands, which makes CK's denim position in China somewhat awkward. That's why I don't recommend choosing to represent a denim collection in the first step. ”

Lu Heng introduced in detail that since he wanted his parents to take another path and change from a retailer to a franchise agent, the change in the middle was definitely not so simple.

It is necessary for him to explain clearly to them, and the various gaps in them must also be explained clearly.

It's the same as when I suggested that my parents specialize in women's clothing and expand the storefront. A detailed explanation can help parents let go of their worries and turn to do it with confidence.

"When it's a little more stable in the future, we can take down the denim series and the casual series. Even if you think about the cosmetics industry, you can also sell CK's perfumes as agents and match them with clothes. ”

"Okay, so be it, you've said so much. It's also roughly clear to the two of us. I'll take a trip to the city sometime and ask my fellow travelers if I can catch up with the person in charge of CK. When the time comes, let's take a closer look at the conditions for joining, if you really can. Maybe by the end of this year, my family will have another store. Lu Youcheng said, speaking of the back, his mood was uplifted. The smile also appeared unconsciously.

Lu Heng looked at his mother and found that she was not as worried as before because she was afraid of failing to open a new store. Instead, he looked at the father and son with a smile. It's up to them.

Now that the matter was settled, Lu Heng didn't say anything more, and wanted to wash the dishes after eating in a hurry, but his mother took him to take a bath and didn't let him move the dishes.

Today, I have been running back and forth in the city for so long, and there are all kinds of brain-draining things, which really tired Lu Heng enough.

When I came out of the shower, I was relaxed, and the fatigue of the day disappeared a lot.

Lu Heng's house is large enough, so there are two toilets and bathrooms, one in the grandfather's office and one in the parents' bedroom.

Usually, after the parents have dealt with things, they will go into the bedroom to wash and then sleep, so Lu Heng thought that after washing for so long and coming out, there would be no one in the living room.

However, as soon as he came out, he found that his father had not slept yet, and was sitting on the sofa watching TV boredly.

"Dad, it's so late, don't you go to bed?" Lu Heng asked while wiping his hair.

"Your mom went in and slept. Lu Youcheng looked at Lu Heng and patted the sofa cushion in front of him, "Come here, I have something to say to you." ”

"Oh!"

Lu Heng walked up to his father suspiciously, and when he sat down, he took an apple and put it in his mouth and chewed it.

didn't peel it, Lu Heng didn't like to peel it, only when he was with Lin Su, Lu Heng could eat peeled apples. Whether it is in the recess of Cangshou No. 1 Middle School or in Lin Su's house, this is the case.

The apples are very crisp, and Lu Heng's teeth are also good, so the sound of clicking sounds from time to time.

Lu Youcheng looked at his son, the expression on his face was as grim as ever, "Lu Heng, can you tell me about the current state with Lin Su?"

Lu Heng was stunned for a moment, then reacted, slowly chewed the apple pieces and asked, "Dad, why are you asking this?"

Lu Youcheng said solemnly: "You are not husband and wife now, but you haven't been home for a long time, and you can't stay long if you come back once in a while." It's almost cohabitation, so I'd like to ask you what the situation is now, so that our parents can have a good idea, and"

When it came to it, Lu Youcheng obviously hesitated, but his right as a father still let him say it.

"Does Lin Su's parents know about this?"

Gradually, Lu Heng felt that the apples in his mouth were not so sweet, and his expression was a little heavy.

"Su Su's mother should know, and our current state, how can we say it?" Lu Heng thought for a while and replied: "Su Su is going to leave Chongqing in September to go to Beijing to study at university, and her home is also in Beijing, Chongqing is just her mother's hometown, not a place to stay for a long time after all." So, I want to spend more time with her before she leaves!"

After listening to what Lu Heng said, Lu Youcheng's expression was no longer grim, but became gloomy.

is no longer as smooth as the young man's forehead, wrinkled into a big "Sichuan" character.

"Lu Heng, you are my son, I have to explain something to you clearly. Men, there is something called responsibility, people have been with you for so long, you have to take responsibility. ”

Lu Heng couldn't cry or laugh, "Dad, where do you want to go, I didn't mean to break up with Su Su after this month passed." I'm just saying that she's definitely very busy when she goes back to school, and we don't see each other anymore, so I want to spend more time together now. As for the future, I will take my responsibility. ”

Hearing his son say this, Lu Youcheng was obviously relieved.

patted Lu Heng on the shoulder, "Just remember, don't do anything sorry for other girls, Su Su is a good girl!"

After speaking, Lu Youcheng got up and prepared to go back to the room to sleep, Lu Heng rubbed his brows and sat on the sofa, there was a variety channel memorizing lyrics, and the picture was very joyful.

Suddenly, Lu Youcheng, who walked to the door, stopped moving.

"Lu Heng, I said that you are going to start school too, and you won't have so many chances to see your mother in the future, I think forget it, go to bed early!"

As a father, he used to speak as he pleased, but now he has more scruples about speaking to his son from the standpoint of his wife's spouse.

Looking at the closed door, Lu Heng tilted his head sideways, looking at the white façade in a daze, the woman's words on the TV were uneven, which made people's hearts a little confused.

(To be continued.) )