Cheng Binghao is the kind of person who is resolute, and after making a choice in his heart, he submitted his resignation report to Sina the next day.

Because the opinions were not supported by Sina's top management, there were already some contradictions between Cheng Binghao and Sina's top management, and the resignation report was approved on the same day after it was submitted.

With Cheng Binghao's position, he originally had to sign a non-compete contract when he left, but perhaps in order to save this money, or because he felt that Cheng Binghao did not have much secrets, he did not impose more restrictions on Cheng Binghao's resignation, and after liquidating his salary, Cheng Binghao was completely separated from Sina.

After resigning from Sina, Cheng Binghao directly dragged Su Wang to the management office to register the company, because the address was selected in Zhongguancun, and Cheng Binghao had been in Zhongguancun for so many years, and the procedures were handled very quickly.

Although Su Wang is not yet an adult, there is no restriction on the age of shareholders under the domestic company law, and after the two confirmed the shares, Cheng Binghao took a few employees to start moving the equipment in the afternoon.

From morning to afternoon, the basic framework of an Internet company was built, and during this period, Su Wang also wrote a document in front of the computer, writing down the details of the farm game so that the programmer could develop according to the document.

The name of the company is still Happy People, and the website is also named Happy Net, and Su Wang has no interference with the name, because in his opinion, the name Happy Net is not bad.

"Brother Su, the idea of this game is so good, I dare to guarantee that it will definitely be popular all over the country. ”

Looking at the documentation of the farm game written by Su Wang, Cheng Binghao was very excited, with this game, Kaixin.com can definitely occupy a place on social networking sites.

Su Wang smiled, the popularity of the game Happy Farm is naturally needless to say, it has been verified by later generations, and he has also studied the reasons why Happy Farm is popular.

Happy Farm will be popular, in addition to the playability of the game, a big reason is because of China's national conditions.

In 2008, many people in the city came out of the countryside and lived in a city made of steel and concrete every day, and farm games were able to bring back memories of their childhood.

Secondly, in 2008, China's environmental damage caused many people to worry, and the air quality and food quality were a concern for the people, and the farm game gave them a chance to release this anxiety spiritually.

With this congenital condition, there must be no shortage of audiences when Happy Farm is launched, but this alone is not enough to reach the point of becoming popular all over the country, and the reason why Happy Farm is really popular all over the country is because of the word "stealing".

In reality, most people have the idea of getting something for nothing, but the reality lets them know that it doesn't exist, but on the Internet, the act of stealing vegetables satisfies their desires in a certain way, and they can indulge themselves.

As for the last point, that is the sense of achievement, because it is combined with socialization, the farm game naturally has a ranking, and the higher the ranking among friends, the more face it will have, which Tencent in later generations has developed to the extreme.

"Brother Cheng, you can't be happy too early, although this game will definitely be popular, but this game is not technically demanding, and it won't take long for it to be imitated, especially in the face of the one in Shenzhen. ”

Su Wang's words made Cheng Binghao's face also show a look of thought, and he naturally knew which company Su Wang was talking about.

Tencent!

In 2008, Tencent has established the hegemony of instant messaging, and with a huge user base, Tencent can be said to be rampant in the domestic Internet industry.

There is a joke in the Internet industry that a programmer went to an Internet interview and talked about his creativity and ID, thinking that he would definitely be popular, but the interviewer in charge of the interview only asked one question: "Then you have thought about how to deal with Tencent's plagiarism?"

This question made the programmer dumb for a moment.

Although this is just a paragraph, it also shows the strength and shamelessness of Tencent from the side, in the Internet industry, Tencent has a big stick in one hand and a radish in the other, either take the money and be acquired, or I imitate you and then kill you.

"Brother Cheng, the preparation time left for us is only two months, and it is even likely to be shorter, so if you want to prevent plagiarism from other companies, you can only keep the advanced nature of our game, that is to say, all the settings of this game cannot be announced at the beginning, we can divide it into many versions, and once we find that someone follows the trend and imitates, we will immediately launch a new version, so that at least there is a time difference. ”

Su Wang knows the farm very well, because he played it in his previous life, in addition to the sub-versions, there are also low-level crops that cannot steal high-level farms, these settings can mobilize the enthusiasm of players, but these settings are not pushed out at the beginning, but opened in the later version.

"It's a good idea to keep ahead of the curve and the other side won't be able to catch up even if they copy it. ”

Cheng Binghao's eyes lit up, the solution proposed by Su Wang is indeed a good way, as long as you keep the version ahead, then don't be afraid of plagiarism from other companies.

As for whether other companies will also think of the latter settings, Su Wang is not worried at all, because he has already written down all the settings of the farm, and it can be developed in advance, and once he finds that there is the same game on the market, he will immediately update the version, unless the other party is also good enough to plan a comprehensive version of the entire farm.

"On the game side, I will arrange programmers to develop it, and the first step we have to do now is to publicize it, because our website focuses on white-collar casual work, and we need to place advertisements in major shopping malls and subways. ”

Cheng Binghao is very clear about the target group of Kaixin.com, that is, the current white-collar class.

Compared with the school intranet for students, the social needs of white-collar workers in China are still blank, and white-collar workers do not have as much time as students, so Kaixin.com grasps this point, all games are for white-collar workers to relax and relax, which is also the origin of the name of Kaixin.com.

This time, Cheng Binghao invested a total of 3 million, and 3 million is still possible to create an Internet company, but if you want to publicize it, it is far from enough.

"I know a lot of limelight fund companies, and in terms of the development prospects of our company, there should be no problem in attracting venture capital, but in this case, it may dilute the stocks in our hands. ”

The current stock of Kaixin.com is 50% of Cheng Binghao and Su Wang, and if venture capital invests in, it is inevitable that the shares in the hands of the two will be reduced.

"It's not the right time to pull in venture capital. ”

Su Wang shook his head, if an Internet company wants to develop and grow, it is certain that it will burn money in the early stage, but if it pulls venture capital at the beginning, then the shares paid will be huge.

With the current size of the company, a venture capital company comes in and invests 10 million, at least 30% of the shares will be taken, and Su Wang knows the potential of Kaixin.com, let alone 30%, even if it is 30% of the shares, it will be a loss.

"Regarding the publicity side, I will pull an investment in, and the amount should not be less than 10 million. ”

A smile appeared on Su Wang's face, at this moment he thought of someone, and he believed that this investment was a win-win for both parties.

……

"In just two days, you've come up with a company?"

On the floor of the company, Sun Liancheng looked at the entire floor, glanced at five or six programmers who were busy in front of the computer, and looked at Su Wang with a look of shock in his eyes.

Sun Liancheng didn't know that Su Wang was different from ordinary high school students, but he didn't expect that this kid would start to build a company less than two days after he came to the capital, and he was also a high-level partner with the original Sina.

"How did you fool people?"

Hearing Sun Liancheng's words, Su Wang and Cheng Binghao were a little embarrassed, because to a certain extent, Su Wang can indeed be said to be fooling, he didn't invest a penny in this company, and relied on one mouth from beginning to end.

"Uncle Sun, look at this document. ”

Su Wang chose to ignore this question and handed a document in his hand to Sun Liancheng, who took the document with a puzzled look and looked at it carefully.

A few minutes later, Sun Liancheng closed the file, the expression on his face also became positive, his eyes swept to Su Wang and Cheng Binghao, and said, "You mean to let me give your website 10 million advertising fees to promote Ma Jiayu?"

"Uncle Sun, to be precise, 10 million advertising dollars, in this farm game. Su Wang replied with a smile.

Sun Liancheng was silent for a while, if it was someone else, or if this Cheng always said so to him, he would turn around and leave without saying a word, but because it was Su Wang's mouth, he still maintained a little patience.

"Su Wang, the advertising cost of Sina.com is only two million a year, and you should know the number of views and users of Sina.com, do you think the number of users will exceed that of Sina.com?"

"Uncle Sun, that's not how the account is calculated. ”

Su Wang's question about Sun Liancheng had long been expected, and he explained at the moment: "This game is called Happy Farm, and you have also seen the planning of the game, Uncle Sun, which is to let users plant crops, and we will add Ma Jiayu to the game, which can be said to be targeted publicity, which is completely different from Sina.com." ”

In Su Wang's view, the conversion rate of advertising on Sina.com is definitely not high, which is the same as asking food bloggers to advertise for clothes, only one out of a hundred users may remember, and one out of a thousand users may be interested.

"This game is divided into levels, I plan to set Ma Jia Pomelo as a high-level fruit, and players need to reach a certain level to be able to plant, so that in the hearts of players, the value of Ma Jia Pomelo is invisibly improved, and after subtlely, it will make them feel that Ma Jia Pomelo is a high-level fruit. ”