22, Weibo big V
It's a bit hard to get over without a girlfriend.
He Kun was a little distressed, and he didn't dwell on this problem anymore.
With his current conditions, if he just wants to find it, he doesn't have to worry about it at all, it's just a matter of finding a few.
It's just that he doesn't have a particularly big desire in this regard, and compared to men and women, it is the progress of his career that makes him feel happier.
Especially when I heard the soft and glutinous greetings of the two housekeeper girls, the comfort in my heart was beyond words.
In essence, he is still an ambitious and power-hungry person, otherwise he would not give up a lucrative job and run to start a business.
The purpose is also very pure, that is, to become a superior person and master more resources and discourse.
The energetic He Kun also walked out of the inn with great interest and jogged on the nearby path for a while.
Qingyu Inn is located in the Manjuelong Scenic Area, surrounded by a variety of B&Bs and restaurants.
One of the most famous B&Bs in Qiantang, Shanshe Hotel, is next door to the Qingyu Inn, no more than 300 meters away.
It took a lot of thought for him to choose this location.
Different from what most people imagine, the more places with the same type of industry are concentrated, the more suitable it is to open the same type of store.
Don't worry about the competition, because it's a good thing and represents popularity.
For example, opening a restaurant on a food street, opening a bar on a bar street, and a scenic spot where B&Bs are concentrated is also the most suitable for B&Bs.
It's like KFC often has a McDonald's next to it.
If you want to find another way, when you are the first to eat crabs, the ending is often miserable.
Like He Kun's Qingyu Inn, a large part of the customers are mountain house hotels after the hotel is full, and customers come to them second.
This is also the reason why there is often a certain stock in A-shares that pulls the limit, and then other stocks in the same sector and theme will follow by a few points, or even a limit.
The faucet of the price limit is like an Internet celebrity store full of people outside, and some anxious customers will choose to go to other similar stores nearby if they can't wait, and the customer flow (capital) will be divided.
If this online celebrity store is popular enough and attracts enough customers, the more popular the theme will be, and the easier it will be to follow the trend.
The biggest problem of Qingyu Inn now is that the quality is hard enough, but the reputation is not big enough, and it is far from being popular.
It's like a latent leading stock, which needs to wait for the market to tap into its inner and let everyone understand its potential before it can soar to the sky.
He Kun, the three guests who stayed yesterday, instructed the housekeeper to do a customer visit to see how they learned about the Qingyu Inn and why they chose to stay at the Qingyu Inn.
Later, I found that there was only one because I heard that the Qingyu Inn had a magical osmanthus fragrance that smelled very good, so I came to try it.
The other two are because they want to come to Manjuelong Scenic Area to play and experience the homestay, and then the mountain house hotel is full again, so they chose the nearby Qingyu Inn.
Unexpectedly, I found an unexpected joy, and they said that they would definitely come here again next time they had the opportunity, and would recommend their friends to come over.
For this kind of commitment to customers, in fact, He Kun has heard laughter and laughter, and he has never taken it seriously.
This kind of talk is the same as going to the club to play, and then saying to the girl that I will definitely order your station every day in the future.
At first, when the novelty has not passed, it may indeed be ordered twice, but when I get tired of it, when I go to the club again, I find that there are so many beautiful girls to choose from, and I have long been dazzled, where can I remember the promise before.
If you pin your hopes on the support of individual customers, then the business will eat jujube pills.
Therefore, it is necessary to open up new passenger flows.
He Kun was also thinking about this question when he was jogging, what kind of method should be used to let more people know about Qingyu Inn?
Although he thought about it very seriously, he still didn't come up with any ideas that could make people's eyes shine and shoot amazingly.
In fact, almost all the ideas he could think of had been used.
It's hard to find another way.
In the end, he decided not to think about taking any shortcuts, but to be honest and steady, and to implement the original plan.
While buying promotional resources on Ctrip and Dianping Meituan, he invited some well-known self-media to help with publicity and write advertorials.
I already have a good start, just develop obscenely, and then push it all the way down, always thinking about what kind of sassy operation is easy to play yourself to death.
That's more than worth the loss.
After making up his mind, He Kun dialed the business phone number of several OTA platforms, and spent 10,000 yuan each on Ctrip, Airbnb and Dianping, ready to test the water and see how it works.
If the effect is good, increase the effort, and if the effect is not good, stop the loss in time.
30,000 yuan is completely affordable for He Kun now, and he will not feel distressed even if he loses everything.
Well, the distress will still be distressing, but not to the point of breaking the bones.
So if you smash it, you will smash it, and you won't get entangled too much.
Then he began to look for suitable self-media people.
It's a bit of a headache.
Because there are too many self-media big Vs now, the platform is also messy and has everything, which is dazzling.
Like Douyin, Kuaishou, Weibo, Station B, Zhihu, Official Account, etc.
And no matter what the actual appeal of these big Vs is, the fees are more ruthless than the other.
If you invest in each of them, the budget will not be enough at all.
He Kun only planned to spend 20,000 yuan to test the water first and see how effective it would be before making a decision.
As for the candidates, try to choose local Internet celebrities in Qiantang, preferably the kind that shares personal life, so that the conversion rate should be higher.
But He Kun is usually busy with work, so he doesn't have the energy to visit various social platforms at all, and he doesn't know any Internet celebrities, so he only has a little impression of the most popular ones.
It's obviously unrealistic to want to invite those top Internet celebrities for just 20,000 yuan.
So He Kun consulted Wang Yan's opinion and asked her if she usually paid attention to any Internet celebrities, preferably from Qiantang local.
You don't need to have too many followers, but it's best to be more active, all of them are live fans.
Originally, he asked casually, and planned to find an industry insider to consult before making a decision.
But when Wang Yan knew that He Kun wanted to invite Internet celebrities to Qingyu Inn to shoot a promotional video, she immediately became energetic and excitedly said that she must invite a Weibo big V named Zhang Xinbei.
also said that she is super super fond of that big V, and she is very eager to meet her and want to meet and make friends.
Seeing that Wang Yan said such an exaggerated, He Kun opened Weibo and searched for it, and found that this woman did have something, with a goose egg face, she looked pure and lovely, but her figure was straight and upright.
It perfectly interprets what is called the face of an angel and the figure of a devil.
The number of fans is not too much, only 30 tens of thousands, in fact, it is not the standard of big V.
The Weibo posts are all kinds of things to eat, drink and have fun, and most of the comments are in the hundreds, He Kun clicked in and glanced at it a few times, it shouldn't be a robot.
It's kind of reluctantly in line with his standards.
Seeing that Wang Yan wanted to see her so much, He Kun also added the business cooperation QQ under her Weibo, ready to see how the offer was.
If it's appropriate, please come over and shoot a promotional video, just be a favor, and buy the hearts of your little housekeeper.
If you exceed your budget, you don't have to talk about it.
Wang Yan saw that He Kun contacted Zhang Xinbei on the spot after hearing what she said, and was immediately moved, feeling that the boss really spoiled herself!
In the future, she must obediently listen to the boss and make him a cow and a horse, so that she can repay the boss for her kindness!