23. Reach an agreement
He Kun's past friend application was quickly approved.
Before he could speak, the other party sent a price list, which said that the quotation for direct and forwarded on Weibo was not very expensive, more than 2,000 points for direct hair and more than 1,000 points for forwarding.
Compared with Zhang Xinbei's Weibo content, some of the more obvious advertising copywriting in it should be this kind of list.
But simply sending advertising copy did not meet He Kun's requirements, so he organized the language typing: "I am the owner of a homestay in Qiantang, and I want to invite you to stay at our homestay and shoot a volg and post it on Weibo, how much is the quotation?"
After a while, a message came from the other party.
"Add me to WeChat for a detailed discussion, 1515885xxxx. ”
He Kun added the other party's WeChat, and the avatar was the same as Weibo, which was a selfie of Zhang Xinbei.
At this time, Wang Yan came up excitedly and said that she wanted to take a look at her circle of friends, so He Kun clicked on it to take a look.
All of them are some of her travel selfies, in different locations, such as hotels, restaurants, cafes, etc., most of the grades are not low, and the copywriting is also small and fresh with a bit of literature.
Wang Yan was particularly envious when she saw it: "Wow, this is the life I dream of." Free and carefree, playing outside every day. ”
He Kun sneered when he heard it, if she was really free, how could Zhang Xinbei accept business promotion, and she could become her father A for a few thousand yuan, and she would come and go as soon as she was summoned.
But he didn't say it, just sent a message to Zhang Xinbei.
"Hello, I'm the owner of the Green Grapefruit Inn, He Kun. ”
"He is always good~"
Zhang Xinbei replied to the message quickly, and also sent a cute emoji beckoning to the cat.
He Kun didn't bother to talk nonsense, so he typed directly: "I want to invite you to stay at our Qingyu Inn and shoot a vlog and post it on Weibo, how much is the price?"
"Where is your inn, what kind of vlog are you going to shoot, and do you have any copywriting?"
"On Manjue Long Road, the main thing is to share the experience of staying in our inn, and the specific copywriting can be discussed together after Miss Zhang comes. ”
“emmm.... Is that 7,000 okay?"
He Kun frowned when he saw it, the price of 7000 was slightly more than his budget, after all, Zhang Xinbei was not a big V, just a relatively ordinary Weibo Internet celebrity.
If it is at this price, he needs to convert at least 14 nights of standard rooms to barely lose money.
Regarding whether Zhang Xinbei can have such appeal, He Kun expressed doubts.
After all, there have been human tragedies where Party A spent nearly 100,000 yuan in promotion expenses to find a big V with 3 million fans, and filmed an advertisement with hundreds of thousands of data, but the real conversion rate was 0.
The water on Weibo was too deep, and He Kun had to guard against it.
So he tentatively bargained and said, "3,000, but we can provide Miss Zhang with a luxury suite worth 1,600 for two nights." ”
Anyway, the luxury suites in the inn have basically been idle recently, and they are empty and empty, so I don't feel distressed to send them out.
Just like the first class cabin of an airplane, even if the price is high, if it can't be sold, the value of the air flight is 0, so there are often some seemingly very affordable opportunities to exchange a few miles for a first-class ticket.
You feel like you've earned, but the airline never loses.
After Zhang Xinbei saw He Kun's news, she hesitated.
3,000 yuan is indeed a bit too little, and she must have refused without hesitation before the change, letting the other party roll as far as she wants.
You must know that in the past, when the traffic was at its peak, she casually received a beauty advertisement for tens of thousands.
Although the economy is sluggish now, the traffic has dropped a lot, but a specially filmed advertising vlog is still five or six thousand.
But this month, her income is really a bit bleak, and she has to maintain a glamorous life on the surface, going to various high-end places to check in and take pictures.
After all, this is her personality.
He Kun's 3,000 yuan has the meaning of sending charcoal in the snow.
The reason why Zhang Xinbei is so miserable this month is because she did not sign a contract with the MCN agency.
There are pros and cons to this approach.
The advantage is that it is easy and free to be unrestrained, and the brand merchants who can choose to promote independently can also have the right to refuse in the face of business invitations they don't like.
But the disadvantage is that the income is unstable, whether you can receive cooperation mainly depends on luck, after all, there must be a lot of gap between personal resources and mature brokerage companies.
Moreover, many large enterprises also directly ask for quotations from economic companies, and rarely contact individuals, especially small local Internet celebrities like her, who are often in a state of no one's interest.
After struggling for a while, Zhang Xinbei still chose to take the order.
3000 is 3000, at least take this order, she can be a little easier, some earn better than nothing.
He Kun saw that she agreed, and he didn't have any special feelings in his heart.
I agreed with her to meet at the Qingyu Inn at 2 p.m. tomorrow and ended the conversation.
For him, it doesn't matter if Zhang Xinbei agrees or not, if he doesn't want to, he can change it, there will always be Internet celebrities who are willing to take orders.
However, Wang Yan was stupid when she saw that she only spent 3,000 yuan and called Zhang Xinbei to the inn to shoot a video.
"Wouldn't it? It's so cheap? Isn't that why I want to meet her and spend 3,000 yuan is enough?
After hearing this, He Kun said happily: "Otherwise, what do you think? The so-called high-end and exquisite life shown to you by Internet celebrities like this is a beautiful dream specially woven by them, and it will burst as soon as it pokes like a bubble." Do you really believe that there are so many white rich and beautiful people in this world? ”
Wang Yan suddenly had a feeling of having her dream shattered, but she had always fantasized about becoming a person like Zhang Xinbei and living the same life as her.
But after seeing that his boss could call her over for 3,000 yuan to shoot a video to work, he suddenly felt tired and unloved.
He Kun was also amused when he saw Wang Yan's confused appearance, and gently flicked her head with his finger and said: "So, as long as you work hard, when you have money in the future, you can make an appointment as much as you want when you meet your favorite Internet celebrity." ”
When Wang Yan heard this, her face flushed: "Who said that I was going to make an appointment with an Internet celebrity, boss, you like to be innocent." ”
After saying that, she shook her ponytail and ran away.
After getting Zhang Xinbei, He Kun didn't rush to contact other Internet celebrities, he was ready to see how effective it was before making a decision.
If the effect of Weibo is not good, try it on other platforms, and you can always find the most suitable one by one.
If you lose a little money, you will pay the tuition.
After all, in the Internet era, it is still necessary to learn how to make better use of traffic, and it is definitely not possible to do it behind closed doors.
Even if you know that there are many pits in it, you can only bite the bullet.
It's not a bad thing to suffer a little loss when the volume is small, but when the company develops in the future, the cost of making a wrong decision at that time will be too high.