31. On the surface, it is an inn
But looking at the wolfberries that seemed to have been soaked in Liangbai Kaili, He Kun quickly dispelled this tempting thought.
When you are young, you should be steady, don't be too prodigal, otherwise when you are old, you will not have the strength to find a junior.
When you are sixty or seventy years old, you can still climb the snowy mountain to soak female stars, which is what an excellent and successful man should do.
I can't even soak in an Internet celebrity now, so what qualifications do I have to wave.
So he honestly calmed down again, opened the recent account book of the inn, and read it with relish.
These days, 50% of the inn's income depends on room occupancy, 40% on the sale of osmanthus essential oil, and all other incomes such as catering, laundry and minibar add up to less than 10%.
The data looks quite healthy, and if it is seen by other B&B operators, they will be jealous of the separation.
The side hustle of selling essential oils can account for so much of the total income.
On the surface, it looks like an inn, but in fact, I sell essential oils!
He Kunle complained to himself, and his eyes lit up, right!
If you change your business ideas and change from a simple inn to a shopping experience room, it seems to be very interesting?
For example, NetEase opened an Atour Hotel in Qiantang, and all the things in the room can be purchased on Yanxuan.
If the guest has a good experience, it is good to place an order directly.
Electric toothbrushes, desk lamps, pillows and even sofas are available for as long as you like.
When you get home from your stay at the hotel, your purchases will be delivered to your door.
But He Kun has also learned some things, except for the Atour Hotel that did drive a wave of sales in the first few days of its opening, the response was mediocre.
After all, the vast majority of people do not stay in hotels for shopping, if the quality of the goods is not high enough, the price is not cost-effective, and there are still a few impulsive purchases.
Wallets limit their mobility.
Osmanthus essential oil sells so well, it's just a special case, and the inn's minibar business is not good.
If you want to build a cargo inn, it seems that it is a bit difficult to have only one main product.
After He Kun calmed down, he dispelled that thought, but when he thought about the inn with goods, he brought him a new inspiration.
That is, all vacant guest rooms in the future will not drop osmanthus essential oil for the time being, and you must wait for the guests to check in, and then drop the osmanthus essential oil into the diffuser in front of them.
In this way, the effect of osmanthus essential oil is reflected.
It may be more exciting for customers to shop.
It is still too passive to rely on the guests to take the initiative to ask how to sell osmanthus essential oil.
The high proportion of essential oil revenue shows its importance, and you should find a way to make profits again.
As for the rule of limiting the purchase of two bottles per person, He Kun thought about it, but there was still no change.
Because the words "purchase limit" itself can arouse people's desire to shop, and the price of osmanthus essential oil is there, so a small bottle costs 300 yuan, which is definitely not cheap.
The average person can buy 2 bottles, and it is difficult to buy more.
Even if he encounters a local tyrant who wants to buy a few more bottles, and then tells him that he can increase the purchase amount by continuing his stay, he will not refuse, and he can also take the opportunity to sell a few more nights, which is perfect.
After thinking about it clearly, He Kun found two housekeepers, instructed them to follow his new rules, and told them to learn to sell more osmanthus essential oil at the right time.
If you don't get pregnant, maybe the guests will be tempted?
And for every bottle of osmanthus essential oil sold, he would give them a commission of 10 yuan.
The two housekeepers were generally interested when they heard it, a bottle is only 10 yuan, and it is only 1000 yuan when 100 bottles are sold, which is really a little little.
But after all, it was extra income, so they smiled and thanked He Kun, and even said that the boss was magnificent.
A bottle of osmanthus essential oil only gives a commission of 10 yuan, which is not because He Kun picks it, but deliberately so.
If the commission is too high, then the housekeeper's mind will be on promoting osmanthus essential oil.
Instead of serving guests better.
If the guest's experience is affected by overselling, it is putting the cart before the horse, and room revenue is the biggest source of income for the inn, and this must not be affected.
As it is now, a bottle of commission is only 10 yuan, and their motivation is not as high as that, and the sales promotion must also have a match, and the probability of customers being harassed and angry and giving bad reviews is greatly reduced.
This is what He Kun would like to see the most.
After the implementation of the new measures, the sales of osmanthus essential oil have been strengthened at once.
We sell 7 or 8 bottles a day, and sometimes even 15 or 6 bottles.
Originally, the Qingyu Inn was a little stagnant, and the income began to grow by leaps and bounds again.
From the area of 3000-4000, it soared to more than 5000 in an instant, and even 6000+ in many cases.
The revenue from the sale of essential oils also surpassed the room income in one fell swoop, becoming the highlight of the Green Grapefruit Inn.
For this kind of situation that seems to be not doing business, He Kunle can't keep his mouth shut.
It's only real if you make money, and does it matter if it's an inn or an essential oil shop?
By the day before Christmas Eve, when the spa business was about to officially start, in just two weeks, He Kun made a full 80,000 yuan.
The hands that had been a little tight immediately became spacious again.
It's so nice to have an industry that generates strong cash flow.
But this time, he is not ready to throw money out again and invite a few big Vs to come over to shoot videos and advertise.
Because the publicity effect of Zhang Xinbei last time was really a bit unshutout, if it weren't for the amazing quality of the Qingyu Inn itself, if it was an ordinary merchant, it would be a loss.
Internet traffic looks tempting, but if you want to turn it into real profits, to be honest, it's a bit difficult.
He Kun didn't feel distressed when he threw out a small amount of money of a few thousand yuan, but if tens of thousands of dollars of land were not effective, then he couldn't withstand the mines at home.
Isn't it fragrant to run to the clubhouse to order a row of young models to play with windmills when she has that money?
So He Kun felt that instead of inviting a big V, it was better to find a way to make the Qingyu Inn a big V.
A big guy once said that the popularity of an enterprise is its moat, although He Kun does not agree, but the benefits of high corporate popularity are obvious.
So he decided to take advantage of this Christmas Eve, Christmas.
Throw the 80,000 yuan out, pack the inn well, and then shoot a video and send it to various platforms to see if you can fight a hot spot.
If you can become famous in one fell swoop, it is naturally the best, if not, it should be regarded as a happy indulgence after making money.
Anyway, relying on the inn's current earning ability, it only takes half a month to earn all this money back.
Thinking of this, he beckoned to Wang Yan: "Xiao Wang, change your clothes, let's make a big purchase." ”