Chapter 169: A New Force for Group Buying Appears!
In November, the capital finally ushered in the first snow.
The snow in the capital is far less hearty than the snow in the northeast.
Before the snowflakes fall to the ground, they gradually melt.
At this moment, a group of young people are handing out leaflets near office buildings.
"This Saturday's reunion fashion is officially launched!"
"Within a week of the launch, the money tiger will be self-service 5% off, and a large number of preferential activities will be enjoyed!" "The young people holding the leaflets, holding the white-collar workers in the past, introduced them seriously.
Some white-collar workers are dismissive.
I took the leaflet and threw it directly into the trash bin next to it.
There are also some white-collar workers, out of curiosity, who glanced at them seriously.
"Huh, this event looks good!"
"The Golden Tiger buffet is 50% off, do you want to try it on Saturday?"
A tall woman held a leaflet and talked to the female friend next to her.
The moment she saw the leaflet, her first reaction was cheap!
However, cheap doesn't mean low-end!
The Money Tiger buffet, in the entire capital, is a relatively high-end buffet, and the five-fold discount is attractive enough!
"Paradise Cake!"
"It's also a 50% discount within a week, and an 80% discount at other times, we seem to have one downstairs, which is also quite cost-effective!"
The girls were talking as they walked, and they found that the discounted stores on the small leaflets turned out to be good mid-to-high-end consumption around.
In the distance, a handsome young man, wearing a khaki trench coat, stood in the wind, snowflakes falling on his hair, the young man's gaze was resolute and hopeful.
"The past hour!"
"Forty-five people accepted our flyers, which shows that we are thinking the right way!"
"Women, white-collar workers, and students are all the focus of our future attention!" Han Zhe muttered to himself.
He stood here for an hour, staring at every white-collar worker who walked out of the office building, silently counting in his heart.
Pull in 45 leads in an hour.
They have arranged a total of fifty such propaganda points in the entire capital!
At the entrance of major colleges and universities, the main office building gathering areas have arranged for people to distribute leaflets.
He set himself a small goal.
When the Saturday reunion fashion is launched, it will reach 10,000 potential users.
This goal is neither high nor low!
However, Han Zhe is full of confidence, and he is very confident in the first real entrepreneurial project in his life.
A freshman can do something in Spring City, why can't he, a top student of Beijing University, do it in Beijing?
Specialize in fine dining!
Let young people enjoy a more refined life! This is the core concept of his business.
It also fits perfectly with the theme of the times.
He felt that in this city, among the busy people, there were business opportunities everywhere!
.......
At the same time, at the intersection of Jianshe Road and Xingcheng Road in Liancheng Development Zone, a commercial vehicle slowly stopped.
Lin Chen stepped out of the car in the cold wind and looked at the towering building opposite.
The big words "Qutuan.com" are hung at the highest place of the whole building.
"Qutuan.com is on the seventeenth floor!"
"The view here is very good, from the seventeenth floor, you can basically see half of the city!"
"Do you still want to go up and take a look?" Chen Linfang said in Lin Chen's ear.
Lin Chen was silent for a while.
Without saying anything, he looked at Siye, and then turned back into the business car.
This made Chen Linfang and Xue Ningxiang, who were following him, quite puzzled.
However, the two of them also had time to think about it, so they followed Lin Chen back to the car.
"Linfang!"
"Let's analyze it, why did Qutuan.com choose to choose here?" Lin Chen was quiet and suddenly asked.
Chen Linfang was slightly stunned, a little stunned.
Why was it chosen here?
Previously, she really hadn't studied this issue, but since Lin Chen asked, she could only talk about it.
"As far as I know!"
"The area around is the most expensive Grade A office building in Liancheng, where most of the banks, securities companies and other financial institutions and the headquarters of a large number of state-owned enterprises are gathered. ”
"It can be said that this is the CBD of the entire city, the central business district!, so their choice of this place should be to show the wealth of Qutuan.com!" Chen Linfang analyzed.
She wasn't very confident, after all, she didn't have much preparation, but Lin Chen also nodded.
"Ning Xiang, what do you think?" Lin Chen looked at again, and Xue Ning Xiang, who was sitting in the back row, asked.
"I think what Sister Lin Fang said makes a lot of sense!"
"Perhaps, the location of Qutuan.com is here, and it is also related to their positioning, after all, they are dislocated from us for development, more high-end, and the white-collar workers here are their potential customers!"
Xue Ningxiang added a few words.
"That's right!"
However, there is a more important reason, we have to analyze the origin of this professional manager!"
"Although I didn't meet this Ms. Fan Qi, in terms of her experience, she has experience on Wall Street and overseas, and she is different from domestic managers!"
"Her vision will be higher than ours!"
"Her first step is to open a business, the next step is to expand rapidly, and then the next step may be to seek capital refinancing, and finally until she goes public and becomes a listed company!"
"Therefore, they don't care about money, even if they lose money in the early stage, it doesn't matter! Everything is for the purpose of being able to go public! This is the biggest difference between Qutuan and us!"
Lin Chen analyzed them one by one.
Xue Ningxiang and Chen Linfang, who were on the side, also suddenly realized and nodded one after another.
Oh, yes!
From the beginning, Aituan.com thought about how to make money.
And this Qutuan network is not just thinking about making money, but about quickly seizing the market, and then going public to make money!
"Boss, what do you mean ......"
"Are we going to fight them to the death, fight a price war, fight a propaganda war?"
Xue Ningxiang on the side asked curiously.
She felt that if she really wanted to fight a propaganda war and a price war, it would definitely be a bottomless pit!
For today's Aituan Network, it will really be very disadvantageous.
After all, behind Aituan.com, there is no big capital to support it!
"?"
"Of course not! The early market should be cultivated slowly, and some drainage methods will work, and in the long run, the market will always choose enterprises that provide high-quality and high-quality services.....!
He believes that capital is profit-seeking after all.
When capital discovers that the company it originally invested in cannot be realized for a long time, it will eventually flee.
Therefore, from the very beginning, Lin Chen didn't want to take the road of relying on capital completely!
"Boss!"
"Don't sell it, you hurry up, what should we do?" Xue Ningxiang saw that Lin Chen was halfway through speaking, but suddenly paused and asked anxiously.
"Okay!"
"In fact, it is very simple, avoid the real and attack the virtual, reduce the dimensionality of the attack, and dislocate the marketing ....."
After Lin Chen finished speaking, he motioned to Chen Linfang, and the business car sped away.
()
Set a small goal first, such as remembering in 1 second: book guest residence