Different from the propaganda press release in the ordinary sense, the biggest feature of the data of the media research company in Yan Zhi's hand is that it is true.

Only if it is true, the data they publish is authoritative, and only if it is authoritative enough, can it be valued by major publishing companies.

To put it bluntly, the work of these companies is actually very similar to that of a market research institute in the United States called 'Cinema Score'. They all collect a large amount of data by investigating the audience's data scores after watching the movie, and then predict the future box office trend of a certain movie.

However, at present, there is no company in China that has been able to reach the height of 'Cinema Score', and the predictions made by themselves have been unanimously recognized by the industry and the audience.

But because of this, for companies that have cooperated before and have a relatively high accuracy of prediction results, whether it is Yan Zhi or Wang Zhonglei, they all attach great importance to this data.

"4.2 points? This number will definitely drop," Wang Zhonglei first analyzed the score of "Tumor", "Those who can make a special trip to the premiere should be a fan group that has a certain understanding of Xiong Dun and the original comics, for them, as long as the degree of the movie is not too bad, their usual recognition will be relatively high." ”

"Mr. Wang, you're right. Yan Zhi nodded and agreed with Wang Zhonglei's judgment.

This matter is originally a very routine law, and Yan Zhishi really doesn't know what kind of reaction he can make if he agrees.

"Our "Loyal Yang Family General" also held an advance screening in some theaters yesterday, was there any statistics on audience ratings at that time?"

"That's not true," Yan Zhi replied honestly, "The theaters that hold advance screenings are basically in the form of HY fan clubs to give away tickets in advance, and we have never used such audience samples as a reference." ”

The so-called HY fan club is actually a reference to the lifetime membership system of some large Hollywood studios, the purpose of which is to try to cultivate the 'tap water' that only belongs to HY, and to hype up the popularity of the movie before it is released by giving away tickets, engaging in activities, discounts, etc.

The data collected from such an audience group must have a huge amount of moisture, and it cannot be used as a reference at all.

However, according to the pre-sale ticket results fed back by major theaters, the results of "Loyal Yang Family General" are still good. Yan Zhi took out a document from the folder next to him, and after finding the page he needed, he said, "As of 8:30 p.m. today, the average attendance for tomorrow morning's session has exceeded one-third. ”

This number made Wang Zhonglei's hanging heart relax a little, "Although it seems that the results are not bad now, don't be careless." ”

"If the pre-sale results of tomorrow's shows can continue to rise, I will immediately follow up with the major theaters and remind them to increase the number of shows. ”

"Understood, Mr. Wang, I will follow up on this matter personally. ”

………………

Almost at the same time that Wang Zhonglei completed the task of the distribution department, a working meeting was also underway in the conference room of Wanda Cinema Imperial Capital Company.

Sitting on the main seat of the conference table was Ye Ning, the general manager of Wanda Cinema Line, and on his left and right sides, according to their positions, were seated several managers of the cinema line.

For major producers and distribution companies, the people in this conference room will ultimately determine the proportion of their company's films in Wanda Cinemas.

In the face of the box office war that has been launched during the Qingming holiday, if the audience is watching the movie and the producer is watching the box office, then the theater chain is relatively more complicated, and they need to flexibly adjust the most suitable film scheduling strategy for their own theaters according to the film's attendance, duration and other factors.

Perhaps in the eyes of most people, it is difficult to lose money as a theater chain, but for the people in this conference room, not losing money is just the lowest bottom line.

Unlike other cinema chains, which mostly adopt a franchise operation mode, Wanda Cinema Line is backed by the powerful Wanda Group, and most of the screening venues under the cinema chain are located in Wanda Plaza. First-class facilities and equipment, super popularity, high ticket prices and low venue rents have created the innate advantages of Wanda Cinema Line's related cinemas.

After looking at the number of people in the conference room a little and making sure that the relevant participants of today's meeting were all in place, Zhang Chi, who was sitting in the first position on Ye Ning's right hand, opened his mouth first.

"Mr. Ye, according to the news just fed back by the theater manager, the number of ticket buyers for "Drug War" has further declined, and among the three halls that have been scheduled today, among the nine shows, the number of ticket buyers for the two shows in the morning is less than ten, and the number of ticket buyers for the afternoon shows is currently less than six. ”

"Yes, Mr. Ye, the situation in our theater over there is similar......"

After Zhang Chi opened his mouth, it seemed to open the conversation, and several participants reported similar situations to him.

"Since the attendance situation is not ideal, then according to the regulations, reduce the ratio of film scheduling," Ye Ning knocked on the table to let the participants calm down a little, "We have already planned this situation, and the theater manager also has a certain right to deal with this kind of thing on the spot, so there is no need to waste time on this issue." ”

"But how do Hairun Film and Television and Huaxia Distribution explain it?"

"Confess, confess what? What we do is a theater chain, not charity. The theater chain depends on the audience to buy tickets, and the movie attendance rate is supported, and the audience doesn't buy it, how else can we help them?"

"Understood, Mr. Ye," Zhang Chi continued to ask after making a note in his notebook, "After the schedule of "Drug War" is reduced, how should we allocate the extra scenes?"

Ye Ning frowned, this question is the focus of today's meeting.

During the Qingming holiday, aside from the previously released movies such as "Giant Catcher Jack" and "Chef Drama Ruffian", "Drug War", "Loyal Yang Family General" and "Get Out, Tumor" are recognized as popular movies.

Now that "Drug War" is not as expected, it is really difficult to choose which movie to prioritize the allocation of resources.

Although the schedule of the cinema chain is definitely not a one-time choice and cannot be changed, Wanda Cinema has more than 100 theaters in more than 70 cities across the country, not to mention anything else, it is a troublesome thing to issue a change notice.

What's more, as the general manager of Wanda Cinema Line, the decisions he makes will inevitably damage his prestige in the company.

"Zhang Chi, what do you think of these two movies?"

At Ye Ning's level, ordinary production and distribution companies can't contact him at all, so Ye Ning plans to listen to the opinions of his subordinates first.

"The director of "Loyal Yang Jiajiang" is Yu Rentai, his last movie was "The Source of Fear" in 08, which was a Hollywood movie, and then it was "Huo Yuanjia" in 06, so in my opinion, Yu Rentai's screenwriting skills and directing level are still guaranteed to a certain extent. ”

"This time, "Loyal Yang Family General" invited many well-known male stars from Xiangjiang and Treasure Island, so I think "Loyal Yang Family General" should be more worth looking forward to. ”

"So what do you think of "Tumor-Jun"?" Ye Ning nodded and continued to ask, "Its director, Li Mo, has not failed in all projects since he stepped into the film industry last year......

"However, Mr. Ye, Li Mo's first two movie themes are not chick movies like "Tumor", "Hypnosis Master" is suspenseful, and "Chinese Partner" is inspirational, so I doubt that Li Mo, the director, can control such a theme, we should be cautious......"

His suggestion was not recognized by his boss, Zhang Chi couldn't help but be a little anxious, and continued to argue.

"Cautious? Compared with China Film Group, we Wanda started slowly, and if we continue to be 'cautious', the gap will only widen. ”

Ye Ning already had her own decision, so she simply interrupted Zhang Chi's words.

"According to what I said, the film schedule cut from "Drug War" will be put on "Loyal Yang Jiajiang" and "Tumor Jun" respectively according to the ratio of 3:7, and if the follow-up attendance rate continues to decline, the ...... will continue to be distributed according to this plan."

"That'...... If Mr. Wang of HY calls, how should he reply to him?"

"Why do you want to reply? We Wanda is a cinema chain, when does the cinema chain need to take into account the opinions of the distribution company when revising the proportion of films?"

"It's a business choice!"

“Business choice！”