In addition to "Get Out, Tumor", the movies that were selected to be released during the Qingming holiday in 2013 also include the police film "Drug War" directed by Du Qifeng, starring Sun Honglei and Gu Shule, and "Loyal Yang Family General", which was invested by HY Company and brought together Zheng Shaoqiu, Xu Fan and other 'male gods'.

…… By the way, Li Chen, who participated in the first audition of "Beijing Meets Seattle", also played a role in this movie.

He played Yang Shilang, the one who lived in Liao State and was finally called by the princess as a concubine.

Tsk, in ancient times, handsome people were really cheap, and they were enemies of each other.

…… Uh, that's a long way off, back to the movie.

In addition to the above three movies, there is also a movie called "Cherries on the Pomegranate Tree" that was selected to be released during the Qingming holiday.

It can be seen from the name that this "Cherry on the Pomegranate Tree" is completely based on the idea that it will be made if it can be released, and it is basically negligible for the movie-watching market.

With the opening of the premiere of "Tumor", it basically marks the official start of this box office war that began with the Qingming holiday.

On April 2, the day before the premiere of "Get Out, Tumor", "Drug War" took the lead and landed on the big screen before "Loyal Yang Family General" and "Get Out, Tumor".

However, things did not develop as the producers of "Drug War" expected.

Even if Gu Zhule and Sun Honglei, the two major acting schools, fight to the death,

Even if the supporting roles in "Drug War" have gathered the old actors in the mainland, Xiangjiang, and Baodao;

But the results of the first day of the launch of "Drug War" still slapped all those who are optimistic about it a big 'surprise'.

23.7 million yuan.

To be honest, if this achievement is placed in some small-budget movies, it can basically be said that the box office on the first day has reached the investment line.

But for a film like "Drug War", which has an investment of 110 million yuan, and also shoulders the mission of Galaxy Impression, Du Qifeng, and Wei Jiahui's stepping stone to enter the mainland, this achievement is far from enough.

Everyone knows that HY is fully mobilized in "Loyal Yang Family General" this time, which costs a lot of money, so naturally it is not for fun.

Although Molong Media is not as long as Galaxy Impression and HY, the director of the film, Li Mo, has been on the big screen since the beginning of 2012, and the box office reputation of the two films has been rising.

Although Liu Yifei, the heroine of "Get Out, Tumor", has declined in recent years, every movie she has participated in can break 100 million, which is definitely a symbol of box office appeal in the current actress group.

In addition, Xiong Dun just passed away at the end of last year, and Molong Media chose the Qingming Festival to be released on a schedule that misses the deceased, whether it is because of the psychology of the deceased, or Xiong Dun's real fans want to remember the deceased, it is a good choice to buy tickets to watch the movie......

The most important thing is that although the exact amount of investment in "Tumor" has not been announced, the industry can basically give an approximate amount for such a movie.

Now that "Drug War" has a bad start, it's really hard to imagine that it will be able to go head-to-head with the above two movies next.

For a while, Hairun Pictures, the distributor of "Drug War", and the relevant staff of Huaxia Distribution were almost busy, and they launched all channels with only one goal: to keep the share of "Drug War" in major theaters as much as possible.

……

"I don't care how many channels you launch or how many ways you think, there is only one thing I want, and that is to schedule films. ”

On the evening of April 3, about the same time as the premiere of "Get Out, Tumor", the office area of the distribution department of HY Company was brightly lit.

Even though it's 9 p.m., all the desks are still full.

Even people who don't have much work at hand still run around in their positions, making it look like they're busy and have a lot of things on hand......

And the source of all this is naturally the man who occupies the magpie's nest and occupies the office of the manager of the distribution department - Wang Zhonglei.

As the general manager of HY in charge of film projects, it is natural for Wang Zhonglei to appear at such a time.

The sneaking away in advance of "Drug War" is not a big deal for him.

Although the combination of Du Qifeng + Wei Jiahui is also famous in Xiangjiang, Wang Zhonglei believes that Yu Rentai's directing skills are not much inferior, and the idol male stars led by Zheng Shaoqiu are more reliable than Sun Honglei + Gu Zhule in terms of the number of fans and audience......

What really made Wang Zhonglei jealous was "Get Out, Tumor" with the least investment amount among the three movies.

No matter how unhappy Li Mo is, he has been dealing with this kid for almost a year, no matter how conceited Wang Zhonglei is, he must admit a reality: Li Mo, this kid is definitely an expert who is big with his small size.

Judging from Wang Zhonglei's more than ten years of experience in the film and television production industry, whether it is "Hypnosis Master" or "Chinese Partner", it is not like the kind of work that can get more than 200 million box office and receive large praise at the same time.

But in Li Mo's hands, these impossibilities have become a reality.

After Wang Zhonglei finished assigning the task, he raised his hand and looked at his watch, and the time was almost 10 o'clock in the evening.

"The premiere of "Tumor" started at almost half past seven o'clock, and by this time, the screening should be over. Wang Zhonglei muttered in a low voice, and then looked up at Yan Zhi, the manager of the distribution department sitting next to him, "Yan Zhi, the screening of "Tumor" should have ended, did anyone from our company go to the premiere site?"

"To the premiere of "Tumor-kun"?

Yan Zhi is a tall, middle-aged man in his thirties, and the way he is now nestled on the sofa is easily reminiscent of a squirrel holding a pine cone and eating a special meal......

Yan Zhi, who was suddenly interrupted from work, was already in a bad mood at this time, but as soon as he raised his head and wanted to have a seizure, he found that what disturbed him was an existence that he couldn't afford to provoke......

…… At this time, the grievance in his heart was extremely sour.

And Wang Zhonglei's question is also very strange.

As a member of HY, Molong Media is now a competitor to its own company.

Although it is said that it doesn't matter what movie company to watch after work, no guy will be stupid enough to loudly announce in the company that he is going to contribute to the box office of his opponent.

…… I'm the distribution manager, and I'm not the commander of the Jinyi Guard, so I don't know where to go about this kind of thing.

Yan Zhi scratched his face blankly, and said, "Mr. Wang, the people in our department are working overtime in the company tonight, so they definitely didn't go...... The premiere over there," Seeing that Wang Zhonglei's face was not good, Yan Zhi hurriedly added, "But I can ask my friends in the investigation company, maybe I can have some news." ”

"Let's go," Wang Zhonglei waved his hand in annoyance, signaling Yan Zhisu to go back quickly, "I want box office data as much as possible, and if there is no box office data, I want feedback from the audience." ”

"Understood, Mr. Wang. ”

…… Half an hour later, Yan Zhi came back with a document.

"Mr. Wang, "Tumor" is only a premiere today, and no advance screenings have been arranged, so there is no box office data, but ......"

"But what?"

"However, according to the results of the sample survey of theater representatives and audiences, the score is currently ......"

"Don't babble, a big man, talking squirmingly. ”

"Out of a total of five points, the current rating is 4.2 points. ”