"Huaxia's own wine?" several people gasped.

Wang Haoze looked at Fang Yi, and then at Yang Shuying, he wanted to speak, but he seemed to have scruples.

Yang Shuying was still reminiscing about that sentence, and she didn't notice Wang Haoze's abnormality, but Fang Yi did.

"Baijiu is made from starch or sugar raw materials, and fermented mash or fermented mash is distilled.

Because of the different raw materials, the sake brewed can be divided into three categories.

One is grain wine, one is potato wine, and finally other wines.

Sorghum, corn, wheat, rice, glutinous rice, peas, barley, millet and mung beans are generally used as ingredients for making grain wine.

However, there are only five kinds of commonly used grains, including sorghum, corn, wheat, rice and glutinous rice, and these raw materials for making liquor play an important role in liquor, reflecting different liquors, and the future of liquor is, in my opinion, grain liquor.

Take corn wine, for example, pour a small glass of white wine into the glass, and you will smell the grain.

This taste is because sorghum has a fragrant effect in the fermentation process, take a small sip in your mouth, at this time you will feel a trace of sweetness, just like when we usually eat sweet corn, this sweetness in liquor is brought by corn, one of the raw materials for making liquor.

Take glutinous rice wine as an example, when the liquor fills the whole mouth, you will feel a spicy and sour layering, which is the role of wheat; When you swallow baijiu down your throat, you'll appreciate that there is no pungency and no irritation, mainly because of the role played by glutinous rice, the raw material used to make baijiu.

Take rice wine as an example, when you are reminiscing about the cleanliness of baijiu, your mouth is full of the fragrance of rice and the taste of bud candy. Fang Yi looked at Wang Haoze, "Mr. Wang, am I right?"

Wang Haoze shook his head and smiled bitterly, "I make liquor, but I really don't know that there are so many twists and turns in grain wine, there is no market for liquor, and there is no market for grain wine. ”

Fang Yi frowned, potato wine mainly includes sweet potatoes, cassava and potatoes, and the wine brewed from these is called "melon dry wine" in another world.

This kind of wine is relatively spicy, and in another world, good drinkers also give it several nicknames, called a mouthful of Meng, covering the donkey, burning the knife, and burning the clouds.

A sip of melon dry wine went down and was circled on the spot.

In another world, in the Middle Ages, melon dry wine was once popular in the whole world, but after the 21st century, especially after Yuan Lao was born, the world was relatively rich in food, and potato substances were rarely used to make wine, so melon dry wine gradually faded out of the stage of history.

However, there are also very popular ones.

Vodka, for example, is a liquor made from potatoes.

Fang Yi looked at Yang Shuying, and suddenly smiled, "Then I'm going to make grain and wine now, do any of you come with me?"

Yang Shuying asked before the others said no, "What are we going to do?"

Fang Yi: "Money, effort, technology, and equipment." ”

Wang Haoze hesitated for a moment, "How much money are we going to pay?"

Fang Yi stretched out a hand, "At least that's the number." ”

Wang Haoze said cautiously: "Five million?"

Fang Yi shook his head.

Yang Shuying's face turned a little pale, "You don't want to say 50 million, right?" She does have 50 million funds in her hand, but the money is not hers, it is the last time when the era of gold awards, Mr. Ma invested in them, and every expense needs to be booked and made statements.

Fang Yi put down his hand, "I'm talking about 500 million, of course, I also know that the industry is difficult, and I won't be able to make up so much money for a while, so I'll give half of this money." ”

“(⊙o⊙)…”

"Huh!"

"It's-"

Everyone thought Fang Yi was crazy.

The opening is 500 million.

They are all old men in the liquor industry.

There are several of them, and each company has a market value of less than 500 million.

Yang Shuying was about to cry.

Fang Yi is cheating on himself!

These people are all contacted by her, and they are going to collapse after the talks, and then let her be in the industry, how can they mix?

"This is a bit big, isn't it?" Yang Shuying's face was a little unpleasant.

"I don't bother to make a small fight. Fang Yi shook his head, originally, according to the plan, it would definitely be less than 500 million, according to Fang Yi's estimates, copy Jiang Xiaobai's marketing model to this world, and it will not exceed five million, but there is no liquor culture in this world, and there is no liquor culture in this world.

But it's also an opportunity.

Once it is said that the liquor culture is born from his hands, then he can catch the entire liquor market from resistance to high-end.

Although this matter is difficult, he Fang Yi likes to face difficulties.

"I really want to follow you, because you are a miracle alive in the business world. Wang Haoze hesitated for a moment, "But we really can't come up with so much money, even if you say half of it, we can't come up with so much money." ”

"You can invite a few more people. Fang Yi didn't think about it and said: "A little capital, let's not think that the shares in our hands will be diluted, the liquor market is very large, in the future, our company will have to raise funds many times, and it will be listed, and in the end, the value of our shares will only rise geometrically." Even if he held half of the shares, Fang Yi never thought of asking for an absolute controlling stake in the company.

"We'd like to hear about your plans and how you're going to spend the money. ”

Fang Yi: "I have to spend at least 400 million yuan to smash it into the advertisement, this process will take about a few months, I need to let everyone know about baijiu, understand baijiu, accept baijiu, and like baijiu." "Since he knew that there was no liquor culture in this world, Fang Yi had already given up his plan to sell liquor this year.

"No matter how much money is spent on advertising, consumers will not accept advertising, nor will they accept because of an advertisement, if you like liquor, why do you think that you invest more in advertising, it will definitely make consumers accept liquor advertising. ”

"I'm the number one planner in the advertising industry. ”

"That's in the past, don't ......"

"Don't say it. Wang Haoze interrupted the man.

"Mr. Wang?"

Wang Haoze looked at Fang Yi, "You are not only the first planner in the advertising industry, you are also a genius marketer in the sales industry, Mr. Fang, you dare to bet on the value of 2.5 billion, then if I am afraid of the tail, then it is really a little too much, I will accompany you to bet, I will invest 100 million." ”

"Okay, it's 3.5 billion. Fang Yi was also a little agitated in his heart, he didn't expect that his reputation would be so loud in the industry now.

Actually, he didn't know.

Which of the giants on the market human resources ranking is not worth a thousand dollars?

The liquor industry is really sluggish. Read the latest chapters of "Global Director's Claw Book House" for free for the first time.