Chapter 113: Culture That Doesn't Have in This World

This era will not prevent anyone from shining, but no one can cover anyone's brilliance.

In this era of shining stars, Fang Yi is undoubtedly a dazzling and slowly rising one.

As Fang Yi said, to this day, he has not been defeated.

Soon, Yang Shuying agreed to Fang Yi and met with him, and the specific matters would be discussed in detail after the meeting.

At the same time, this meeting also has to meet with the owners of several old factories in the domestic liquor business.

The liquor business in this world is far less than that in another world, with tens of billions of order sales, according to statistics, this year, the market turnover of the entire industry is less than one billion.

The sales rate is even more than 0.00 per 10,000, and the entire industry is dispensable in the market.

Why?

Is it that people in this world don't drink?

No.

People in this world also drink.

However, rich people, like to savor the vintage and origin of high-end wine, people with general income levels, also like to occasionally drink a glass of red wine, like spirits, feel that foreign wine, brandy these are a good choice, the impact of foreign goods, resulting in the domestic market, can be called a pool of stagnant water, resulting in now, even the capital is not willing to touch, Yang Shuying last time brought to the times of the gold medal exhibition of liquor, is a good wine, if it is in another world, immediately is a large amount of investment, with money to open the way, smash the market, but in this world, the investment of tens of millions, but several billions worth of billions of huge rich people scraped together to make up。

Why?

Because of domestic liquor, no matter how good it is, no matter how good the product is, no matter how good the quality is, it is not as good as red wine and no foreign wine.

All in all, in a word, not profitable.

Why is it not profitable?

Nobody knows!

People in the liquor industry can't figure out why!

Perhaps, is their liquor really inferior to red wine, not as good as foreign wine?

Perhaps, their technical level is not enough?

Perhaps, it is domestic, and it is better to park the goods?

I don't know.

The specific reason, no one knows.

From an industry full of confidence many years ago, to the current struggling, no one can accept this result.

Some people give up in despair, and some people grit their teeth and insist.

Baijiu has gone through a lot, and people in the liquor industry, they also used to have dreams, they once thought that they could hug the world by reaching out, but now, the world is unwilling to embrace them......

Where to rent.

Fang Yi is looking at the information.

The table was full of information.

Raw material mixing.

The situation of the liquor industry.

Calendar year sales.

Basically everything.

There was a knock on the door outside.

Fang Yi: "Please come in." ”

Outside the house, Yang Shuying rolled her eyes, "Open the door!"

Oh! It's home.

Fang Yi hurriedly reacted, and even trotted to open the door, in addition to Yang Shuying, there were six or seven people standing outside the house, these people Yang Shuying had shown Fang Yi before, and they were all "old men" in the domestic liquor industry.

"Mr. Fang. ”

"Hello Mr. Fang. ”

......

Obviously, they all know Fang Yi, and Fang Yi is not ordinary enthusiasm.

Fang Yi also warmly invited them into the house, "I'm sorry, I invited you all to the house, mainly because it is approaching the end of the year, which is the best stage for selling liquor, and we all have to race against time now to drive our products out before the Chinese New Year's Eve." ”

"Rushed out before the Chinese New Year's Eve?" Yang Shuying glanced at the room, "What did you do when you drove out before the Chinese New Year's Eve?"

Who will hide at home and drink sullen alcohol during the Chinese New Year?

Fang Yi was extremely puzzled, "There are relatives and friends coming, don't you serve wine and entertain?"

"Mr. Fang, you are really good at laughing, how can you entertain relatives and friends with wine? What if you get drunk? How troublesome is that?" An old man in the liquor industry smiled and said: "If you want to drink, you have to drink beer or red wine, this is not the top, you can't get drunk." ”

Fang Yi blinked his eyes, drunk, how troublesome?

Even if you drink alcohol, you have to drink red wine or beer, this is not the top?

This is the case with the wine culture in your world?

Drink or not get drunk, then drink a fart!

Haven't you heard of not getting drunk or going home?

Fang Yi suddenly felt a toothache.

The liquor in this world can't be sold, and he seems to have found a reason.

But for this reason, it's very difficult to do!

Wine culture, this is really not something that can be solved overnight.

In another world, the source of this culture can be traced back to the ancient Shang period.

Legend has it that in the Great Shang period, there was the legend of the wine pond meat forest, and in another world, this kind of wine culture that is not drunk and does not return has been formed, and even in the past two hundred years, it has formed a wine to see the character, and this wine culture can be said to have a long history.

The wine culture in this world is different from that of another world, and the plans that were made before must be completely overturned and re-established.

Fang Yi: "Wine, to tell the truth, I don't understand, to put it bluntly, I'm just a marketer, as long as the product is really good, then I have a way to open the market for you, open up sales, I say this, do you believe it?"

These "old people" in the liquor industry found that Fang Yi seemed to be very talkative, several people looked at each other, and a middle-aged man in a suit stood up, this man's name was Wang Haoze, "What Mr. Fang said, of course we believe it, I want to ask Mr. Fang, do you think dry red and plain clear will be the future of our liquor?"

"Dry red is the true meaning of red wine, sake is sake, if the liquor is dry red, can it still be called liquor? Of course, sake is also liquor, but is it really the liquor you want, Mr. Wang?" Fang Yi was not able to answer this question head-on.

"Of course not. Mr. Wang breathed a sigh of relief, "To tell the truth, Mr. Fang, we believe in your ability, but we are afraid that you will use the flag of liquor as liquor and make liquor as fruit wine." ”

"I still like the wine. Fang Yi smiled, "Sake sells very well in the East Island, but it is not suitable for the taste of our country, fruit wine, to be honest, boring, although they are very successful, but I don't think they will necessarily be better than our liquor, my country is vast, take dry red as an example, do you think that in this weather, northerners can warm up their bodies when they drink it? They may like to burn their throats, but they will never accept singing. ”

Wang Haoze nodded slightly.

Fang Yi continued to speak, "The most important thing is that no one can produce Lafite out of Bordeaux, and there will be no brandy without Charente, which industry can be imitated and learned, but the wine industry is not good, not only the problem of raw materials and production technology, but also the water source is an indispensable factor, so I don't think that the future of liquor is dry red, it is plain and clear, and the Chinese people must have their own wine." The latest chapter of "Bai Plating" Global Director Paw Book House" is free to read for the first time.