Chapter 172: Build a Game Castle Bigger Than Disney (First Update)
Lin Haiming's worries are not unreasonable.
Because Fuji Xun is the majority shareholder of Epic Games, an Unreal Engine company.
In 2012, it spent $330 million to acquire a 48.4% stake in Epic Games, and is the absolute majority shareholder, the kind with a board seat;
And in 2014, it also established its own subsidiary--- Epic Games China in China Shipping.
So it's not for nothing that PUBG is so popular.
Don't say those two words.
Ahem, cough~
It's just business.
It is precisely because Fuji Xun is the majority shareholder of Epic Games that Lin Haiming knows that Unreal Engine users have continued to plummet in the past two weeks.
Probably dropped at least 30% of users.
These users are low- and middle-level users, arguably the cornerstone of Unreal Engine, which has shaken to the very root of Epic Games.
Lin Haiming discussed with several directors of the interactive entertainment division, but there was no good way.
One of the supervisors suggested: "Mr. Lin, do you want to suggest to the company to acquire a part of the shares of Zhengfeng Games as a backing?"
Lin Haiming: "I have suggested this to Pony before, and the board of directors has also met to discuss it, but there are big differences. ”
"Why...... One mountain can't tolerate two tigers?"
"Hmm!" Lin Haiming nodded.
Just when Lin Haiming was worried that the market share of Fujicomm Games was about to be squeezed, Unity Engine, as the world's largest developer, was also facing the crazy impact of the Taixu Engine (English heaven, translated as Sky Engine).
As of September 6, 2019, Unity has 10.2 million users worldwide and 1.3 million daily active users.
But in just half a month, the number of Unity's 24-hour active users has plummeted from 1.3 million to less than 1 million.
This reduces the number of 300,000 users, which are the best users of Unity.
In response, Unity has taken a variety of measures, such as constantly introducing new libraries, reducing the cost of using Unity, etc., but with little success.
In the face of the "anti-cracking" big killer, the measures introduced by Unity are just a joke.
What's more, the Void Engine is only stronger than the Unity Engine, such as the Material Editor, the Skeletal Animation System, the Particle and Environment Effect Editors, and there is no comparison between Unity and Void.
Unity knows it's a matter of life and death.
Game engines are different from game sellers such as Steam, Ubisoft, Fujicom, and Tangerine, they serve the majority of game developers, and without developers they will die immediately.
Unity CEO John Ritchie had to find a way to prevent theft after a number of measures failed, and they hired the world's top data encryption experts to develop better game encryption technology with Denuvo, an Austrian D-encryption company.
Denuvo and unity are now grasshoppers on a rope.
After those game developers had the intelligent encryption of the Taixu Engine, D-encryption became a thing of the past.
At least until the anti-theft technology of the Void Engine is cracked, no game studio or developer will adopt their technology again.
After all, between permanent anti-theft and a maximum "freshness period" of three months, as long as you are not a fool, you know how to choose.
Unfortunately, encryption is not something that can be developed by development.
It took nearly half a year for the Taixu engine to prove its unrivaled anti-cracking technology, and the recent encryption technology developed by Denuvo technology also required a period of time to cultivate market trust.
It's going to be the darkest time for unity and Denuvo!
As for whether it can be reborn from the fire, only God knows.
……
Like Epic Games and unity, all game engine companies in the world are like ants on a hot pot at this time.
Watching users leave like the waters at low tide, they can't do anything about it.
The bosses of several engine companies are crying without tears.
It's so cruel now.
When new technologies come, the old order will be broken.
Some mourn and some rejoice.
Zhengfeng Technology and Entertainment Company in Changfeng Building, Binhe District, Zhonghai City, is like pouring a basin of cold water into a hot pot, completely boiling.
In fact, it began to boil half a month ago, but now it is even more boiling.
The International Business Department of Zhengfeng Technology was established ten days ago, and the staff is constantly expanding.
Yang Siyan particularly admired Chen Xu's foresight.
When he first came to the company at the beginning of the year, there were less than 20 people in the company, but Chen Xu rented a whole floor, 1,600 square meters.
You must know that this is a commercial office building, and the rent is very expensive, and he felt very wasteful at that time.
Even if the legend of the car god became popular and the company's employees increased to nearly 100, he still felt that it was too wasteful.
But now I found out that the boss is really a god.
This floor is just enough to fit the company's most core departments.
As for the less important departments, such as the administration department and the operation department, they were directly moved to other floors.
At this time, in the conference room of the Brawl game.
Yang Siyan said: "The registered users of the game platform have exceeded the 16 million mark last night, and the number of daily active users is around 2 million. ”
After a pause, Yang Siyan said: "In addition, the number of downloads of the Taixu Engine has reached 3 million. ”
Chen Xu nodded and asked, "What about the developers?"
Yang Siyan: "600,000 authorization codes have been issued. ”
The developer uses the license code to activate the Taixu engine and uses the editor inside to make the game.
In addition, it doesn't cost money to make a game using the Taixu engine, but 10% of the total sales will be given as royalties and encryption fees after it is put on sale.
Compared to the fact that the game will not be cracked, let alone 10%, even if it is 20%, many developers will also be willing to do it.
Chen Xu nodded.
Guo Yang, the manager of the business development department who just came over there, waited for Yang Siyan to finish speaking, and said: "Boss, I have two ideas, first, to acquire several music websites.
As a technology and entertainment company with ideals, sentiments, and compelling qualifications, it is definitely impossible to do without music. ”
Chen Xu turned the pen in his hand, digesting what Yang Siyan said in his mind, and at the same time, he was still thinking about wireless charging, when he suddenly heard the word "forced grid", and looked at Guo Yang for a moment.
It's normal to say some internet terms in private, but now that it's a formal occasion, it's a bit of a misnomer.
Guo Yang, 31 years old, is a Ph.D. graduate from Yale University, majoring in international trade.
In addition, this is a handsome guy, 183 tall, white and clean, wearing a beige casual suit, which looks a little similar to Wang Leehom at first glance.
For the sake of being a handsome guy, Chen Xu didn't care about it, and asked, "Is there an acquisition target?"
Guo Yang: "Hmm. For example, burning DTS music network, deep audiophile audio, Fengyun Music Valley, etc., these websites are very professional, there are a large number of websites and the website is not big, and the acquisition does not cost much money.
Go back and integrate the resources, and then buy the music rights and do paid downloads.
And that's just one of them.
You can also set up your own music studio to design music specifically for games. ”
Chen Xu nodded, "Well, you have a good idea, you can try it." ”
Guo Yang grinned and said, "Boss, playing music is very expensive. ”
Chen Xu smiled: "What, boss, do I seem to be a person with bad money?"
"It's not like ~ boss, you look like someone who is not interested in money. ”
"Haha......"
The dozen or so supervisors in the conference room couldn't help but laugh.
After laughing for a while, Chen Xu asked, "What's your second thought?"
Guo Yang said seriously: "Build a game castle that is bigger than Disney......"