Yao Yi's trip added up to nearly a week before and after, but not much happened in the company, and everything went according to plan.

At present, the data of Yaojia.com is 14,000 daily IP views, 75,000 PV pages, and more than 1,500 registered users.

As for the Fangfang.com, they closed the detection port, and they could only confirm that the IP volume of their Shangjing sub-station was about 80,000 and the PV volume was about 320,000, and the number of registrants could not be counted.

The registered users on the side of Yaojia.com are basically individuals, and the website only plays the role of an information release platform in the entire transaction process.

There is no deep intersection between the customer and the website, and the website is not legally responsible for the listing information.

At present, the company is spending most of its energy on the technical department in charge of Liu Jue, which mainly focuses on checking and filling gaps to maintain the stability of the website and constantly fine-tuning the database entry method.

Strive for perfection to make the user experience the best, so that when the publicity effect goes up in the later stage, the revenue can be maximized.

Liu Jue's work pressure is very high, and Yao Yi sketched the Lianjia.com page for her last time in the past ten years, and now there is no reference object in China.

Even foreign countries have no reference objects, and the aesthetic logic of foreigners really does not conform to China's national conditions.

For example, Amazon's web page has been revamped for more than ten years, and it looks like a roadside stall.

To achieve the direction given by Yao Yi, Liu Jue must rely on his own wisdom and lead his team to overcome various difficulties.

Easier said than done, sometimes even if it was just a small button and the color and shape of the icon, she had to carefully scrutinize and compare for a long time.

Don't look at the layout of Lianjia.com, but the more simple and efficient things are, the more ingenious and unworkable they are.

God knows how many people have worked hard to get the wisdom of the crowd behind the seemingly rustic page layout.

In order to truly achieve the effect of reproducing the homepage of Lianjia.com in the future, Yao Yi conceived in his mind, it is impossible to do it without a year, more than two or three years of intensive cultivation.

Now it is only in vain, and the user experience is much better than that of the real estate network.

So Yao Yi always said that Liu Jue has a long way to go, and of course he didn't treat Liu Jue badly.

At present, Liu Jue's salary is the highest among all the people in the company, and Liu Jue's monthly income has almost reached 30,000 yuan in the past two months.

As for Yao Yi himself, he didn't calculate his salary, and now the company is a founder shareholder, and it is not yet time to pay his salary.

"Yu Weiwen, you tell Mi Meng about our business trip this time to form a written record. Then you and your colleagues from the marketing department will set up a review team, and your main task is to review all the listings posted on our website and verify the authenticity and timeliness of the listings. Hosts are diligent when they post their listings, but they often forget to remove expired listings after renting them out. ”

"My request is simple, the listings that jump out of the search bar must be real listings at least on the first page. If it expires, we don't have to remove it immediately, but your people will downweight it. This is reflected on the page, that is, we have a lot of listings, and users call along the first page to consult, and it is really true. ”

"As for the later expired information, keep it for now. However, when our user base expands to a certain extent, this information will be voluntarily removed from the shelves. Only by allowing customers to find a house with us more effortless and more down-to-earth, can we form a reputation. As for how to verify the truth and how to determine the timeliness, you can figure it out by yourself, I will only look at the results. ”

This is the first order given by Yao Yi to Yu Weiwen after returning to the company, in fact, this concept has touched the core concept of "real housing" in later generations.

But Yao Yi did not throw out this golden slogan for the time being, and it is not yet time.

At about one o'clock in the afternoon, Yu Weiwen imitated the plan that Yao Yi had submitted to Teng Xun before and wrote a plan.

He doesn't have a lot of ideas, it's quite clumsy.

At present, there are about 700 rental houses on the Yaojia.com, more than 100 second-hand transaction houses, and 0 new houses.

If the hanging time is more than three days, Yu Weiwen asked the staff of the marketing department's audit team to make a phone call to the landlord, and then classify and adjust the rights of the listing.

For suspicious listings that are overpriced or underpriced, if necessary, the marketing staff will conduct an on-site visit before making a decision.

It's a stupid solution, but it's effective at the current scale.

Yao Yi approved, and he also approved three recruitment places for Yu Weiwen at his discretion, allowing him to recruit three more employees with the cooperation of the administrative front desk, and this part of the organizational structure will always be responsible for this matter full-time in the future.

After greeting Yu Weiwen and letting him go to work, Mi Meng came in with several documents.

The op-ed published in the last issue received good feedback, and the newspaper and the magazine came back with a request for manuscript for the new issue.

Yao Yi immediately sat up straight and began to tailor tofu cubes according to the requirements of these invitation letters.

In a busy afternoon, he wrote a full eight articles, an average of 1,000 words each, which was outrageously efficient.

He can take a breath, but Mi Meng, who is in charge of proofreading and polishing, is miserable.

"You go home first, the five units of Shangjing Evening News and Linhai Business Journal will have to ask for goods early tomorrow morning. It seems that I have to work overtime until the evening, and when I go back to home, I always think about watching TV, and my work efficiency is not good. ”

In Yao Yi's office, Mi Meng, who had no taboos, stretched his waist and said.

The neckline of her professional suit bulges slightly, and the slim white shirt inside sets off her figure to the fullest.

She really didn't mean it, she just subconsciously relaxed in front of Yao Yi.

It's a very different state of mind from her past experience at work.

Yao Yi turned his face away, and said in his mouth: "It's hard work, I'm fine at night anyway, wait for you to get off work together, it's not safe for you to walk outside alone at night." ”

Mi Meng nodded, "Well, then I'll order a takeout first." ”

"Forget it, go downstairs and eat. ”

After eating, Mi Meng went back to her workstation to work, and Yao Yi went back to her office to put down the chair and start thinking about other things.

After his own sword went sideways, at present, Yaojia.com has succeeded in "surviving in the cracks" under the overwhelming Jinyuan advertising offensive of the house-finding network.

But if you want to explode further growth, you have to return to the original point after all.

For start-ups like Yaojia.com, which mainly focus on B2C (business-to-user), products are the foundation, but the lifeblood of survival is still marketing promotion.

Teng Xun's layout will take three months to bear fruit at the earliest, although it is a big killer, but it is far from quenching his thirst.

Through the propaganda of "Word Machine Gun" and columns, we can only barely keep the home network alive, but it is not enough to really compete with the house search network.

There is also an idea, he can use resource allocation to let the advertising company bypass the premium exclusivity agreement signed with them by Zhaofang.com.

For example, the restriction of the housing network is that these companies cannot accept the home network business, but the advertising resources themselves are liquid resources.

For example, the advertising rights of a bus stop are in the hands of Company A, but the CEO of Company A still has an invisible branch, Company B.

Through an internal transaction, the right to put this stop sign was traded from company A to company B, and the two companies have no equity relationship on the surface, so the advertising of the home network can be landed.

This is indeed a game-breaker, and it is also very easy to operate.

But Yao Yi felt that the time had not come, once he took this kind of means to break the monopoly of the real estate search network in the field of local pushing, no matter how stupid Wang Hui was, he could realize that there must be something strange behind the matter.

Yao Yi is now unsure if Wang Hui already knows his Yao background.

But according to Wang Hui's movements, Yao Yi judged that no matter whether Wang Hui knew it or not, at least he definitely didn't despair.

Maybe he didn't care even if he knew that he was from the Yao family.

After all, Yao's did not have much layout in the Shangjing Internet industry in the past, and he had never shown his fangs in this field, maybe Wang Hui thought it was a fair war.

But once he easily breaks the monopoly situation that he has worked so hard to manage, it will definitely arouse the vigilance of Wang Hui and the Beijing headquarters of Zhaofang.com.

With the vigilance of these Internet companies, it cannot be ruled out that they may take advantage of the fact that they are not deep enough to give up the strategic shift of their positions.

Yao Yi is in Shangjing this time, and what he wants is to strike later,

Of course, it was also because this was in Shangjing that he dared to play like this.

If it was somewhere else, he would really have to lose step by step.

Many people think that business has to be preemptive, but this is not necessarily.

There are advantages to being a preemptive strike, and a preemptive strike is a merit of being a late-striker, the difference is in the motivation and what you want to achieve.

Yao Yi knew that he would definitely win in Shangjing, but he didn't want to win too quickly and easily.

Slow knife cutting meat, always leave the hope of winning for the house-finding network, a little bit of please enter the urn, warm boiled frogs will generally be house-finding net grinding to death in Shangjing.

First in his own advantageous area to cause maximum damage to the housing network, this is his fundamental purpose.

After thinking about it all night, Yao Yi made one thing clear, for the time being, he couldn't break the advantage of finding a house, and he had to pretend to be powerless.

But the advertisement must be put out, so within three months of waiting for Teng Xun's action, we have to find another new means that is effective but does not destroy the current market situation.

So the question is, how to do it?

On the whole way back to the rental house with Mi Meng from Haiteng Building, he was in a state of contemplation, showing a preoccupied expression on the outside.

Mi Meng next to him was a little nervous, and he didn't dare to interrupt Yao Yi's train of thought easily.

Under the dim street lamp, she lowered her head and stepped on her shadow one by one, and her eyes judged the distance between herself and Yao Yi next to her according to the shadow on the ground.

Not far, but not close.

The early spring evening breeze blew, the wind was slightly stronger, and her long hair fluttered obliquely, sweeping Yao Yi's neck.

A little itchy, Yao Yi finally woke up from his thoughts.

"Mi Meng, you say, in addition to local pushing, what other effective advertising methods do we have in Shangjing?"

Yao Yi asked casually.

He realized that it was too embarrassing to walk all the way in silence, so let's find something to talk about.

He didn't expect to get an answer from Mi Meng, who behaved silly most of the time.

"TV commercials, the recent TV show of "Mythology" is so good, I'm almost annoyed by the commercials. ”

Yao Yi's lips trembled slightly.

What a miscalculation!

It's dark under the lights!

Clever and confused for a while!

is full of sassy operations, how to suck yourself in!

Before Internet advertising, people have been doing TV advertising for many years!

Just look for Shangjing TV!

Seeing that he was silent, Mi Meng thought that he was not interested in this idea, and said: "There are also flyers, I have been handing out flyers since I was in college." Eighty a day for others, one hundred and two a day for me, because I send fast. ”

As she spoke, she blushed slightly, embarrassed to say why she was sending fast.

Beautiful.

Yao Yi was hit hard again, this is also a good way, Yu Weiwen knows that Shang Yang has not used it less.

I short-circuited.

In the previous life, he had been in a high position for too long, and all kinds of lofty theories and concepts came at his fingertips, but in this kind of most detailed grassroots thinking, he actually drilled the tip of the horns.