Autumn file, the most deserted and boring schedule in the four seasons of the year, on the one hand, the noisy summer file has just ended, on the other hand, the lively holiday file is about to debut; at the same time, the awards season has just kicked off, and the first release is still dominated by path-finding chess pieces, the market recession and the relative inferiority of the works have completely precipitated the film market in September and October.

When "Love Crazy" chose to be released in October, some people ridiculed that this was a period of exile, at least ninety percent of the works were like this, the works abandoned by the distribution company, the works that were treated as live horse doctors by the producer's dead horse, the works that were used as strikers to explore the way during the awards season, and the works that were abandoned but were unwilling to invest in waste, all gathered here.

Occasionally, there may be an exception to the success of the work, and the distribution company sees the desertion of the autumn file, and specially arranges for the work to be released at this time, looking forward to making a fortune against the season - because the competition is not too fierce, the market surplus is relatively abundant, and at the same time, there is no need to invest too much cost in distribution, and the effect can meet expectations.

Whatever the reason, the two works "Gravity" and "Reversal of the Ace" chose the same Friday for full release. Aside from everything else, at least, one is Lanli and Rooney, and the other is Affleck and Justin, both works can be called high-standard casts led by big names, and the topic is still guaranteed.

Therefore, even if there is no grudge between Lan Li and Affleck at all, the media reporters still can't wait to hype it up.

First of all, the Lan Li side.

Reporters dug up Lan Li's remarks during the awards season at the beginning of this year, "I like Lee even more. When Lan Li was asked which of the directors' guild's best director alternate members would be more preferred, he replied.

Later, after the list of Oscar nominees was released, the topic of Affleck's absence from the nominations was mentioned again, and Lan Li still maintained his clear position, "I don't think this deserves to cause such a heated discussion." Obviously, is he a great director? Yes, but is he a director so good that he is so angry that he is not nominated? No. ”

In February, the remarks caused quite a stir in the industry.

However, at that time, the mainstream rhetoric was to fight for Affleck's grievances and publicity, and Warner Bros. was trying to use Affleck's loss of the Best Director nomination to win sympathy points, and strive to seize the opportunity in the competition for Best Picture for "Escape from Tehran", so Lan Li's remarks were handled in a low-key manner and were fleeting.

Now, media reporters are afraid that the world will not mess up again, calling Lan Li an actor who "disdains Affleck's" talent. If we trace the source of the news, people can find that the figure of "Entertainment Weekly" is not "America Weekly", but the "Entertainment Weekly" that created the "hype gate" in the first place, and they are back!

In fact, the full interview also mentions his views and insights on "Escape from Tehran", "It is not '2001: A Space Odyssey' after all", which is Lan Li's view.

In 1968, "2001: A Space Odyssey" was released, winning an outcry and praise from within the industry, but the sci-fi work failed to win the favor of the academy judges.

At the Oscars the following year, it was nominated for Best Director, Best Original Screenplay, Best Visual Effects and Best Art Director, and finally only won one Best Visual Effects Statuette - the best director and best picture statuette of the year were won by "Oliver", an adaptation of "Orphan of the Fog".

In fact, Lan Li's memory is slightly skewed, he thinks that "2001: A Space Odyssey" also missed the Best Director nomination and won the Best Picture nomination above the Oscars, and the status of "Escape from Tehran" in film history is definitely not as good as "2001: A Space Odyssey", so there is no need to make a fuss.

But the real situation is not at the Oscars, but with the British Academy Awards.

In 2001, a Space Odyssey won four nominations for Best Picture, Best Cinematography, Best Art Direction, and Best Original Soundtrack, and finally won three trophies - in addition to Best Picture, the Best Film and Best Director at the British Academy Awards were won by the "graduates" who were released the year before.

All in all, Lan Li believes that "escaping Tehran" is indeed good, but whether it can reach the height of history still needs time to test, but the reporters consciously ignored this part, and it suddenly became a-for-tat confrontation between Lan Li and Affleck, and the smell of gunpowder immediately began to permeate.

This is followed by Affleck's side.

Reporters have repeatedly attacked Affleck's "facial paralysis acting skills", such as asking Affleck if he admires Lan Li's acting talent, and whether Affleck appreciates Lan Li's completion of EGOT at such a young age, and whether Affleck is willing to perform on the same stage with Lan Li.

Questions like these are stinging Affleck's acting skills both inside and outside the words, and then further use trap questions to create sharp contradictions.

The reporters kept challenging Affleck's bottom line during the interview, and finally Affleck, who was annoyed and angry, said forcefully, "I don't know." Because I haven't seen his work. So, whether he is a great actor or a bad actor, how can I possibly know. Perhaps, someone likes his pretentious performance?"

The reporters then reported the remarks straightly, causing an uproar.

Because under the deliberate guidance of the reporter's words, everyone thought that Affleck was making a lot of nonsense and had never seen Lan Li's work, which was indeed a bit unsightly, but in fact, the reporter's question was an Oscar nomination, and the arrogance and arrogance created after blurring the key information immediately made the question subtle.

Later, Affleck came forward again to clarify, "I just haven't watched the three works of 'Buried Alive', 'Love Crazy' and 'Detachment' because of all kinds of accidents. But I did watch 'Edge of Tomorrow' and 'Me Fighting Cancer', and I have great anticipation for the upcoming release of 'Gravity', so I hope you don't distort what I mean. ”

But...... The damage has already been done, but it still doesn't seem to be quick enough to make amends, and the atmosphere of confrontation and mutual disagreement between the two sides is still ignited under the deliberate operation of the media.

In any case, the stagnant pool of the autumn file still made waves because of the smell of gunpowder in the two works, so much so that people began to wonder if Warner Bros. and Twentieth Century Fox were behind the creation of such a situation-

Warner Bros. is seeking further cooperation with Affleck, but Affleck and Twentieth Century Fox have reached a two-film cooperation agreement, and Blue Lane is about to work with Warner Bros. on another work, but Kevin Tsujihara is hoping to erase the influence of Blue Gift on Warner Bros., and Twentieth Century Fox on the other side wants to work with Blue Lane.

Of course, all the gossip and grievances behind these are just speculations, and the actual situation presented is that October has begun to be lively after a long absence.

On Friday, "America Weekly" sent interns to observe and count at the gates of major movie theater chains in five major cities, including Los Angeles, New York, Chicago, Houston and Seattle, not to investigate the box office data of "gravity" and "reversal of the trump card", but to observe the flow of audiences.

The downturn and silence of the autumn file, this is the trend of the entire film market and industry, rather than the responsibility of a specific film or two films, the current record holder of the highest weekend box office in the autumn file "Smart: Ghost Record 3", the record number is only 52.5 million US dollars, barely crossing the ultra-low threshold of 50 million US dollars, which is really unsatisfactory for today's film market.

This time, "US Weekly" wants to test it: how effective is the publicity effect on the autumn season?

From the history-making premiere of "Gravity", to the "sowing discord" of Lan Li and Affleck, to the traffic superstar in the era of social networking like Justin, and finally - and most importantly, Lan Li Hall, countless industry experts believe that Lan Li is expected to become a box office superstar like Harrison Ford and Tom Cruise who shakes the box office market with their personal charm.

When all the factors are superimposed, how many effects can be triggered, and can they break the shackles of the autumn season and find a new way to become the box office inspiration of the film market?

Of course, they are only responsible for the investigation, and as for the analysis of market laws and causes, this is the job of the experts.

"U.S. Weekly" conducted incomplete statistics on a total of 23 movie theaters in five cities, mainly calculating the traffic of about one hour to two hours during peak hours, but the results were particularly gratifying!

"The average footfall has increased by at least three times!"

According to the sample survey, the movie theaters in the downtown area of the city center have increased the passenger flow by about two times during the peak period, and the attendance rate can reach 60% or even 70%, while the movie theaters in the remote areas of the city have increased by more than four times or even five times.

"It's almost the same as summer. I mean, June and July are even more lively than August. These are the exact words of the movie theater manager's interview.

This is just a sample survey, showing a trend of exploding customer traffic, which is not representative of specific box office figures, but at least it can be seen that after a long absence, the film market on Friday has begun to heat up again, and the enthusiasm for watching movies has been rekindled, and the subsequent release of Friday box office figures has also given strong support——

The Friday box office of the entire market has unbelievably exceeded the threshold of 100 million! This is the first time in North American film history!