One hundred and four million dollars!

The North American box office on October 4 was a full $100.4 million, the first time in a long history!

Don't talk about the cold and cold autumn file, even in the most lively and popular summer file of the year, the single-day box office breaking 100 million is still a good performance worth celebrating, either a work ushered in a complete explosion, or all the works collectively reaped good results, no matter which possibility, such a market performance is gratifying.

But now, this data has appeared in the autumn file, which is almost the moment of earth-shattering! History is born again!

More importantly, this also proves once again that the autumn file is not always calm and sluggish, it also has a strong market potential, the only question is how to position, and complete the supporting distribution and publicity, as long as you can find the accurate law, then the autumn file can become the second holiday file!

Before 2008, the holiday file was also a lukewarm schedule, and the overall performance was better than the autumn file and winter file, but it was far from being called a box office gold mine, and it seemed that in addition to the summer file, the enthusiasm for watching movies in the film market had been exhausted, and then, the "Twilight" series was born.

In fact, the historical tradition of holiday files has a long history, because of the relationship between Halloween, Thanksgiving and Christmas, the market positioning has always been clear and clear, Halloween horror movies, Thanksgiving family movies and Christmas holiday movies, these types of movies have formed a relatively fixed set of routines and patterns.

"Home Alone", "101 Loyal Dogs", "Interview with the Vampire" and other films have always achieved good box office results during the holidays, and the "Harry Potter" series also chose to land on the market during the holidays, and "Harry Potter and the Philosopher's Stone" in 2001 earned $90 million in its opening weekend box office, setting a historical record.

However, the huge success of the "Twilight" series has refreshed the record of the box office of holiday premieres again and again, and the fierce and wild performance has shown a strong posture of sweeping thousands of troops, and it has also made major film companies realize that the holiday file has an advantage that the summer file does not have-

That's the fan effect!

If the big screen in the middle of summer belongs to men, women, families, students, and the entire main consumer market, then the big screen during the holiday belongs to fanatical fans.

Standing at the height of 2017, the top 15 box office records in the opening weekend of the holiday stall belong to the "Star Wars" reboot series, the "Hunger Games" series, the "Twilight" series, the "Harry Potter" series and the "007" series, with the only exception being "Thor 3", which was released in November 2017.

All of these films grossed over $90 million in their opening weekends, and thirteen of them were released after 2008, with only two before 2008, "Harry Potter and the Philosopher's Stone" in 2001 and "Harry Potter and the Goblet of Fire" in 2005.

For many people, "Twilight" seems to be a set of brainless teen idol movies, but for film companies and the North American market, "Twilight" is the key to unlocking the box office gold mine, completely changing the layout of the film schedule throughout the year, making the holiday file the largest box office source outside the summer file, and the box office figures of the entire North American film market have made a historic breakthrough!

In other words, there is no such thing as an absolutely bad schedule, only a relatively botched release.

If you can find the right positioning, every schedule of the year is bound to tap the box office potential, because now that movies have gradually become a part of daily life, it is very, very far away from the 80s, when it was positioned as a means of high-end entertainment and leisure, and the definition and connotation of the schedule must also be adjusted accordingly.

Now, after the spring slot of "Fast and Thrilling" and the vacation slot of "Twilight", now the fall slot has finally revealed the traces of gold mines buried under the mound.

So, which work is the miracle, or which works?

Among the $104 million single-day box office on Friday, "Gravity" won 55 million, "Heavenly Food 2" contributed 4.7 million, and "Reversal Ace" received 2.8 million!

These are the top three single-day box office on October 4th!

Five and a half million?

Five and a half million!

When people see such crazy data, their first reaction is to start to doubt their own eyes, and even suspect that the data statistics of the exhibition relationship are wrong - this is the autumn file, not the summer file!

As a result, the major news media began to exclaim, any language is pale and powerless, except for exclamation, or exclamation!

Before October 4, 2013, the fall season's North American opening weekend box office record was only 52.5 million, but now, "Gravity" has successfully broken the record in just one day!

What is might?

This is called might! The powerful power that absolutely swept through thousands of armies, ferociously and brutally completed the reshuffle of the North American autumn box office market, so the momentum reminds people of the sensation when "Twilight" was released in 2008.

In the midst of thunderous scolding, "Twilight" has brought the advantages of the fan economy into full play, not only redefining the market potential of idol movies, but also completely changing the pattern of holiday files; now, in the midst of a cult of praise, "Gravity" has pushed the most perfect and shocking visual effects and viewing experience after "Avatar" to the extreme, redefining the mystery of "theatrical movies", and rejuvenating the autumn files!

The eyes are back to Friday's single-day box office figures.

The total box office in a single day is 100 million and 4 million, and the "gravity" work has already accounted for more than 50% of the box office, and the specific figure should be 52.9 percent.

People expected that "Gravity" might do well at the box office, but no one expected that the box office figures would be so good!

Before the official release of "Gravity", including Warner Bros. and major media outlets, box office estimates were made, because of the leadership of Blue Rite and the reputation of the film festival, people generally have a positive and optimistic attitude towards the box office of the movie, and the forecast numbers are relatively beautiful.

The New York Times has the highest estimate, which believes that "Gravity" has the ability to break the premiere record of "Smart: Ghost Record 3", giving a value of between 53 million and 58 million, setting a new record for the fall season by a small margin.

The Seattle Post, which believes that "gravity" has the ability to pull the box office, but considering the competition of "reversing the trump card", the lack of publicity momentum of Warner Bros. and the artistic attributes of the film itself, they finally gave a box office forecast of 45 million for the fifth premiere of the fall season in film history.

Overall, there is little difference between the highest and lowest figures, and the industry has reached a relatively unanimous opinion that about 50 million should be the most likely weekend box office.

Warner Bros. agreed, and based on the feedback from the pre-sale and internal test screenings, they gave an estimate of 50 million, and the overall attitude is still relatively conservative.

But now, just after Friday, "gravity" has broken all people's speculation and all expectations in a posture of two, three or even several times, and the predicted weekend box office value has been reached in one day.

The New York Times adjusted its estimate to $100 million, and the Seattle Post followed suit with an estimate of $85 million.

And Warner Bros. also silently adjusted its estimates, 9,000 to 95 million. The most amazing part is here, as the production and distribution company of "gravity", Warner Bros. did not show too many expectations, and at the same time did not show too many surprises, and always remained calm.

It can be understood that they don't pay enough attention to "gravity", but it can also be understood that they always keep a normal mind and wait until after the premiere weekend to celebrate. As for how exactly it should be understood and read, it is a matter of opinion, but what is certain is that the box office data of "Gravity" also caught Warner Bros. off guard.

All of this is a sign that "Gravity" is about to become the first work in North American history to break 100 million at the box office in its opening weekend in the fall.

What does this mean exactly?

Even in the hottest summer season in the whole of film history, only the premiere box office of only 17 movies in the entire film history has exceeded the threshold of 100 million, which is a direct portrayal of the current box office hit, and it is a moment worth mentioning for any work that can achieve such a feat.

And now, "gravity" is about to create such a feat in the autumn stall.

Everything was too fierce and too sudden, and there was no sign at all before that, and the historical record was about to rise from 52 million to 100 million, and even the winter file has not been able to reach such heights so far, is there really no problem with the autumn file? So that everyone began to doubt the authenticity of all this:

Can it really do that? Can it really make history?

The fact is-

OK!

Not only that, but also with an earth-shattering attitude once again refreshed people's cognition. After a record-breaking one-day box office on Friday, Gravity saw a 10 percent drop at the box office on Saturday, a performance that made all pundits fall out of glasses.