Chapter 390: Self-Help
"Boss, how's it going?"
Unicom gate, Gao Tingting looked at her boss who pursed her mouth and said nothing, although she knew that the result might not be so good, she still couldn't help but ask.
"Unicom didn't agree. ”
Su Wang shook his head, Chang Xiaojun's attitude was beyond his expectations, after he threw such a bait, the other party still didn't agree.
"Why, this is a good opportunity for Unicom, don't they want to climb on the mobile head?" asked Gao Tingting with a puzzled expression.
"The system is different, and Unicom is different from private enterprises like us, Chang Xiaojun gave me a very meaningful answer. ”
"What answer?"
"Before becoming the general manager of Unicom, he was the general manager of China Telecom, and the current general manager of China Mobile is the former general manager of China Telecom. ”
Gao Tingting was silent, she understood what her boss meant.
The management system of the three major operators is different, according to Chang Xiaojun, no matter how good the development of Unicom is, it actually does not make much sense to him, to put it bluntly, the three of them are more to maintain a degree of mutual balance.
You're doing it so well, what should you do with the other two?
Seeing that you Unicom is doing well, do you have to criticize the other two, and in the end, the other two are also ruthless and magnify, so that there is only one result of competition, that is, a price war, resulting in a decline in profits.
Therefore, the three major operators seem to be competing with each other, but in fact they are allies with each other, Su Wang did not expect this, so it is destined to be impossible to say that the small army is moving.
"Boss, what are we going to do now?"
Gao Tingting's face showed a worried look, if the operators bite the bullet, it means that the company may have to pay an extra expense, and now the company's financial situation is not so healthy, and it is no longer possible to obtain funds from the outside.
"Be prepared for the worst. ”
Su Wang's face is also solemn, even if the purpose of the three major operators is not achieved, it is estimated that they will take this opportunity to increase a round of bandwidth service fees, and with the increasing number of WeChat users, this cost will also be a huge amount.
"Online WeChat public account service!"
This is the first sentence that Su Wang said when he returned to the WeChat headquarters for a meeting, WeChat wants to burn money, it will burn a lot of money, even if this money is to sell the shares of Kaixin.com and Fanno.com, it may not be enough, not to mention that there is also a micropayment that also burns money, so we must find a way to carry out internal blood transfusion to save ourselves.
Su Wang is also very clear about how WeChat makes a profit, that is, the integration of third-party software, but this function is still too early for the current WeChat, so at present, there is only an advertising model.
There are two kinds of WeChat advertising, one is the circle of friends advertisement, but this kind of advertising has high requirements for the quality of advertising, and it will also cause user dissatisfaction.
The advertisements of the official account can only be seen after following the official account and reading the article, and there is no mandatory way for users to watch it, and it can also mobilize the enthusiasm of the operator of the WeChat official account.
"The sharing model, we divide all Guangdiantong advertisements with the official account operator, but keep in mind that several categories of advertisements such as financial management and drugs are not undertaken. ”
After Su Wang's request, the entire WeChat team quickly took action, because everyone knows that the company has reached a more dangerous level now, and it is necessary to start a self-rescue method as soon as possible.
……
"What does it mean to invite us to settle in the WeChat public account?"
Zhang Fa, a big V from Fanno.com, has more than one million fans under his account, and he can be regarded as a famous figure.
But even if he has more than one million fans, he can only earn so much one or two thousand yuan a month, of which 5,000 comes from the subsidy given to him by Fanfu.com for this kind of high-quality content.
There are a lot of fans, but fans can't be realized, or in other words, many Weibo big Vs at this time don't have the concept of fan monetization, and they play Weibo just because of their own interests.
"Greatly, our WeChat public account, is a function launched for enterprises and individuals, enterprises can publish some product introductions and preferential activities about enterprises on it, and individuals, can generate income through original content, once the fans reach 10,000, and there are three original articles, you can choose to open the wide point of communication function, through the bottom of the advertising display to obtain income. ”
"Advertising revenue, I don't like advertising. ”
Seeing the words of the WeChat staff, Zhang Fa shook his head, he doesn't like to advertise in his articles, which is why his income will be relatively low, otherwise, with this million fans, receiving a few advertisements a month will not be more than this income.
"Our advertising form is different from that of the meal, we only display it at the bottom, and the display range is not large, it will not have any impact on the reader to read your article, the reader can choose to exit after reading, but if the reader is interested in the ad, click in, you can get additional advertising click-through fees. ”
"In addition, because fans want to flip through the article, they have to post some comments and the like, but our official account doesn't, after fans pay attention, they can directly flip through the past content, and if you don't choose to open Guangdiantong, this ad will not be displayed, and you can also turn it off at any time. ”
"That'...... I'll try it. ”
Zhang Fa was a little moved, not that he was moved, but he was a little curious about what kind of WeChat official account was, anyway, there was nothing to register and publish an article.
"Thank you Zhang Da, I'll send you a link later, after you fill in the information, even if the registration is successful, because it's currently in internal testing, so I can give you a review directly here, if you have any questions and situations, you can also contact me directly on WeChat." ”
"Okay, I got it. ”
Zhang Fa registered according to the process prompted by the other party, and when he selected the ID, he thought about it and filled in: jiudengheshan. (You know.) )
After registering, Zhang Fa spent half an hour writing an article about his thoughts on a recent current event.
After the article was released, Zhang Fa advertised on Fanfu by the way, letting his fans know that he had registered an official account, and then took his wife and children to his mother-in-law's house, and did not take this matter to heart anymore.
In the past few days, because he was out of town, Zhang Fa didn't pay much attention to this official account, to be honest, he forgot about it at all, until he woke up one day and found that a group suddenly had thousands of messages overnight.
"Why is there so much news, is there something big happening?"
This group is a big V group, which was formed by a big V who had a fan of more than 5 million, and the group is full of some big Vs, and the least fans are 300,000.
And unlike the general big V, the big V of the group all take the original content route, relying on their own content to attract fans.
opened the group chat, Zhang Fa began to check the information, and found that there were so many messages in the group, and they were all discussing one thing, that is, the WeChat public account.
"Who knows the person in charge of the WeChat public account, ask for help to get an internal test invitation code. ”
"Ten thousand, I'll pay ten thousand to buy an invitation code. ”
"I'm willing to pay 50,000!"
"Don't think about it, this invitation code is issued by the official staff of the WeChat public account, and each invitation code has a special invitation person, and it is useless to give it to you. ”
"The invitation code is useless, but I can help recommend it. ”
"Yes, Dagang, who has only 500,000 fans, has been invited, and I have more than 1 million fans. ”
"How much water you have fans, you don't count in your own heart. ”
"Dagang is a professional in military themes, and he is already niche, and these 500,000 belong to the level of iron fans. ”
Seeing these chat records, Zhang Fa was puzzled, and couldn't help but ask in the group: "Is the WeChat public account very powerful, I see you all want it." ”
"Lao Zhang, are you hiding in a place where there is no network in the mountains these days, and now our circle has been swiped by the WeChat public account, five days ago, the first batch of registered WeChat public accounts, opened the Guangdiantong function yesterday. ”
"So what's going on?" Zhang Fa continued.
"Lao Dai of our group, who was also the first to be invited, after opening the function, he published an article on current affairs, and as a result, more than one million people read it, and the number of followers exceeded 200,000, and this data is still growing, but this is nothing, the most important thing is that yesterday's advertising revenue settled by the WeChat public account background for him was 120,000. ”
120,000!
This figure makes Zhang Fa a clever one, he has been writing articles on Weibo for more than a year, and his total income is only that.
"There won't be a fake. ”
"Where is there a fake, this number can be seen in the background, and this is only the first day, I read Lao Dai's article, and it is estimated that the number of readers will increase several times in the end, then this advertising revenue will at least break 300,000. ”
Zhang Fa was silent.
An article brings an income of 300,000 yuan, which can already be regarded as a thousand words.
"Lao Dai earns a lot, and some other people are also good, I took a look, the minimum income is more than 1,000, which is still not a high reading volume, with the number of our fans, as long as the fans of Fan Wei are introduced to the official account, there are at least a few thousand incomes for tens of thousands of readers. ”
"yes, it's a pity, it's only a closed beta, and we'll have to wait at least a month to sign up, so I'm so envious of these guys. ”
Zhang Fa didn't pay attention to the group chat anymore, but found the old Dai's fan account, found the other party's official account from the above publicity, and then watched the latest article.
After half a ring, Zhang Fa took out his notebook without saying a word and began to write hard.
PS: It should be fine, the armpit body temperature has dropped to 36.8, although the cough is still there, but it won't be too bad, it's just that people are a little weak and weak, I drank a ginger tea in the afternoon, and then washed a cold water face, and suddenly the whole face was hot and vomited directly, but I still didn't have any appetite for eating, some fatigue, I really didn't dare to watch the news and brush Tik Tok, I felt like my heart was beating faster at a glance, maybe it was a psychological effect.