The effect of loan to buy a car, Zhou Jingming as early as last year, has been implemented within Tianming company, the effect is very good, can greatly stimulate the desire of consumers to buy a car, so Kubo Jianying's proposal, in fact, is very far-sighted, after all, loan to buy a car is really popular, but also to enter the 21st century, in the early nineties, to put forward such a sales strategy, is indeed eye-catching.

Although it is said that the loan to buy a car does not reduce the actual price of a car, consumers are more concerned about how much money they need to take out when they make the first payment, which is also the meaning of "intertemporal consumption".

The same Toyota Camry, if you rely on your usual savings, for a Southeast Asian resident, it may take more than ten years to afford it, and after more than ten years, the price of the vehicle may even rise. However, loan consumption can allow many people to buy a car more than ten years in advance, and then use the next time to slowly pay off the remaining payment.

When Kenei Kubo said this, many people in the conference room were caught in thinking, and the plan of buying a car with a loan is indeed a better solution in the current situation.

"If we can implement the strategy of buying a car with a loan, then how can you guarantee that Tianming Automobile Company will not use this method as a retaliation?

When the rest of the people heard this, they also nodded in agreement, and it is not the patent of Toyota Motor Company to buy a car with a loan, and Tianming Automobile Company can also use such tactics to fight back against them.

"First, even if Tianming company also adopts the strategy of taking out loans to buy cars, for example, they are the same as us, the down payment only needs three percent to drive the car home, but after multiplying it by three percent, the gap between the price of our Toyota's vehicle and the price of the Xiaofuwa car will be reduced to about 900 US dollars, such a gap, I think it is not enough to make up for the gap between our Toyota company and Tianming company in the brand effect in the Southeast Asian market!"

Toyota has been working in the Southeast Asian market for decades, and the gap of $900 is not enough to have a decisive impact on seizing the market.

Kubo Jianying paused, and then continued, "Second, if Tianming Automobile Company dares to use the same loan to buy a car as we retaliate, then I dare to guarantee that we will definitely be the one who has the last laugh, with our Toyota's financial resources, Tianming Automobile Company does not have the capital to shout, not to mention, we can also rely on the power of domestic consortiums to ensure that we have enough cash flow to achieve circulation." ”

Purely from the company's overall capital scale comparison, Tianming Automobile Company is indeed inferior to Toyota Motor Company, there is no doubt about this.

"Won't that day be spent on the Ming Company's side by taking out a loan from a bank in China to keep up with us?"

When asked like this, Kubo Jianying also paused for a while, and then said, "Please rest assured that Tianming Automobile Company is only a private enterprise, and at present, banks in China mainly serve state-owned enterprises, and it is basically impossible to get support from banks, not to mention, with my understanding of China, those state-owned automobile manufacturers must be happy to see Tianming Company suffer in the Southeast Asian market, and even help lobby banks not to talk about loans to Tianming Company!"

What Kubo said was based on his understanding of China, which in the 90s was indeed very strict in its financial control, and banks would not easily lend to private enterprises.

As a result, there was basically no one in the conference room who opposed Kubo's proposal, and Toyota, on its part, had basically passed the sales decision of "buying a car with a loan", and Kubo Kenei was responsible for implementing this decision in the Southeast Asian market, and Toyota's finance department would fully support the implementation of this plan.

At this moment, Zhou Jingming and Xu Weidong, who are far away in Bangkok, Thailand, do not know that Toyota Motor Company, which is far away in the island country, is discussing how to deal with Tianming's layout of the Southeast Asian market.

After a few days of negotiation and selection, Xu Weidong has officially determined the first batch of three dealers in Bangkok, and officially signed a cooperation agreement, Tianming Automobile Company in the Southeast Asian market to weave the first big net, is slowly forming.

After finishing the things here, on the tenth day of coming to Bangkok, Zhou Jingming packed up his things and returned to Shencheng ahead of schedule, and Xu Weidong continued to be responsible for handling the rest in Thailand.

The second batch of 1,000 small Fuwa cars, was also sent to Bangkok for the first time, and then under the distribution of Xu Weidong, was sent to the hands of three dealers, with some time ago to get fermentation, small Fuwa cars in Bangkok, has become more and more popular with local consumers, and the reputation of the car among consumers, is also getting better and better, in just half a month, Tianming company has gained a firm foothold in Bangkok.

The night before Xu Weidong was ready to return to Shencheng, Toyota Motor Company, which had been preparing for so long, finally began to pilot the policy of "loan to buy a car" in Thailand.

This policy instantly caused a sensation in Thailand, and the originally depressed Toyota dealers gradually became lively, and the number of consumers who came to buy cars also increased.

Xu Weidong, who had already packed his luggage and was ready to return to China, could only delay his return to China in this context in order to seek measures to solve the current predicament, but no matter how hard Xu Weidong tried, the sales of Xiaofuwa cars in the Southeast Asian market still had no way to return to the original level.

Toyota announced the adoption of the "loan to buy a car" policy three days later, Tianming company some time ago accumulated all the brand effect, basically has been wiped out, and Toyota, a company that has been operating in the Southeast Asian market for more than 20 years, Tianming Automobile Company itself is a latecomer, some time ago it relied on the price advantage to instantly capture the favor of consumers, and now the price advantage is no longer, consumers naturally abandon the small Fuwa car.

Faced with such a situation, Xu Weidong also fell into an isolated situation for a while, and could only seek support from the company's headquarters.

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