At this moment, Zhou Jingming, who was in Shencheng, was accompanying He Yingqing at home, and at this time, the phone in the house suddenly rang, Zhou Jingming picked it up and listened to it, and Xu Weidong's voice came.

"Jingming, there's an accident here in Thailand!"

Xu Weidong's first sentence immediately made Zhou Jingming nervous, it has only been a few days since he returned to China, why did something suddenly happen?

"Second brother, you make it clear. Zhou Jingming came back to his senses and said immediately.

"Toyota Motor Company, suddenly announced three days ago that in Thailand to pilot the loan car purchase sales program, consumers only need a down payment of 30% of the car purchase price, can drive all Toyota's models home! Under the impact of such a policy, the price advantage of our company's small Fuwa car is no longer as obvious as before, coupled with Toyota's influence in the Thai market is particularly large, many consumers have turned to choose Toyota!"

Xu Weidong, who was on the other end of the phone, tried his best to use the most concise language to describe the situation in Bangkok to Zhou Jingming.

Zhou Jingming's brows couldn't help frowning, "Then how much can the sales of our little Fuwa cars be maintained every day?"

"Before Toyota announced this policy, Bangkok was able to sell at least 100 small Fuwa cars a day, but after that, the daily sales of the three dealerships combined, that is, about a dozen, almost one-tenth of the previous one, and I estimate that if we continue to do nothing, sales will only get less and less, then all the efforts we made some time ago will be in vain. ”

Zhou Jingming fell into contemplation, Toyota's move, it is indeed caught off guard by Tianming Automobile Company, for the role of loan to buy a car, no one can know the power of this policy better than Zhou Jingming, when such a policy is taken by competitors as a means to fight back against themselves, Zhou Jingming will be able to more appreciate the advanced nature of loan car purchase.

Especially for Southeast Asia, where the economic level is not very good, the loan to buy a car is undoubtedly a strong medicine, so that more and more people have the possibility to realize their dream of buying a car, if it were not for the fact that Tianming Company is a victim of this policy, even Zhou Jingming can't help but applaud for Toyota's counterattack.

"Second brother, what I'm worried about now is not how bad the current situation is, but I'm even more worried that there will be more island car manufacturers in the future, joining this loan to buy cars, so that our company's situation in the Southeast Asian market will be more passive. Zhou Jingming said bitterly.

Zhou Jingming is worried that once the island car companies in the Southeast Asian market adopt the same policy as Toyota Motor Company, then Tianming Automobile Company will really fall into an embattled situation.

Xu Weidong on the other end of the phone couldn't help but look at him when he heard this, "Then what should we do, if we don't take measures, our plan to enter the Southeast Asian market this time will really come to naught." ”

Once you fail to gain a foothold in the Southeast Asian market this time, it will only be more difficult to enter the Southeast Asian market next time.

"Give me two days, I'll figure it out, you try to stabilize the dealer in Bangkok first, and after two days, I will definitely give you an answer." Zhou Jingming quickly made a decision and replied immediately.

"Okay, then leave it to me here in Bangkok for the time being. Xu Weidong also nodded hurriedly.

After hanging up the phone, Zhou Jingming's face also became solemn, although he knew that the Japanese car companies represented by Toyota would not just let Tianming Automobile Company compete for the Southeast Asian market, but Zhou Jingming did not expect that Toyota would engage in such a "loan to buy a car".

"What's wrong, is something wrong?" He Yingqing on the side saw that Zhou Jingming's face was not very good-looking, and asked with concern.

Zhou Jingming smiled and shook his head, "It's nothing, you take a rest here first, and I'll go to the company." ”

After coming to the company in a hurry, Zhou Jingming immediately said to the secretary, "Let Director Zhao, Director He, Director Wang, and the heads of the product department and the purchasing department wait for me in the conference room, and I will be there immediately." ”

Although the secretary didn't know what was going on, looking at Zhou Jingming's anxious expression, he also knew that something big must have happened, after all, he had been behind Zhou Jingming for so many years, and it was the first time he had seen Zhou Jingming with such a look.

Soon, Zhou Jingming came to the conference room, and Zhao Ke and several others were already waiting for him there.

"Mr. Zhou, is there anything to do with us?" After seeing Zhou Jingming walk in, Zhao Ke hurriedly asked.

The rest of the people also looked at Zhou Jingming with the same curiosity, and it was obvious that they were all very puzzled by this sudden meeting.

"There's a problem in the Southeast Asian market. After Zhou Jingming sat down, he concisely described the current situation in Southeast Asia to a few people.

"At present, our company in Bangkok, has fallen into a passive situation, some time ago finally occupied the market, under the policy of loan to buy a car, has become a collapse, I am now worried that the rest of the Japanese car companies will also learn from Toyota, have taken a loan to buy a car, so that we are really stuck in the quagmire in the Southeast Asian market. ”

"Didn't our company have implemented a similar policy some time ago, since Toyota can do this, then we can also engage in such activities, they are not a down payment of 30%, then we will make a down payment of 20%, after all, we can attract consumers!"

However, Zhou Jingming immediately shook his head, "We can't engage in such a promotional competition with Toyota, our financial situation is not enough to support us to do this, otherwise, the Southeast Asian market will not be opened up, and Tianming Automobile Company will first fall into a financial crisis, such a risk, we can't take it." ”

Not to mention that Tianming company still has several large projects still under construction, in the second half of the year, it is also necessary to develop SUV projects, these projects need a lot of money to support, Zhou Jingming can not put all the funds into the Southeast Asian market, because even if this is done, Tianming company can not compare with Toyota.

"Toyota not only has its own large cash flow as support, but he can also seek the support of domestic consortiums in the island country, and we can't compare with these Japanese car companies. Zhao Ke also said with a solemn face.

"Then what should we do, we can't just withdraw from the Southeast Asian market, it's too embarrassing!" Wang Yuanchao said.

"It's definitely impossible to exit, we have to get the Southeast Asian market!" Zhou Jingming said with a resolute look in his eyes, "Is there any progress in the science and technology that you prepared some time ago?"

Because of the competition for the Southeast Asian market, "price" must be the key factor, so before this, Zhou Jingming had already asked Zhao Ke and them to prepare.

"From the design point of view, there is basically no operability for the small Fuwa car to reduce costs, unless the quality of parts is reduced. The person in charge of the product department took the lead.

"You can't compromise on quality, that's the bottom line. Zhou Jingming shook his head, "What about the craft?"

Zhao Ke, Wang Yuanchao, and He Yingxun glanced at each other, and finally Zhao Ke said, "The three of us have integrated the assembly process of the factory, and it is possible to reduce the cost, but a car can be reduced by up to two hundred, and it can't be more." ”

"Okay, then you adjust the assembly process as soon as possible, and I'll solve the rest of the problems. Zhou Jingming said seriously.

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