If you want to choose a sporting event as a sponsor, the first sports event, which is also the most watched and watched event, is the World Cup, the Olympic Games and Formula 1, the three top international events.

Needless to say, the 2008 Yenching Olympics in China is enough to show how much attention this event has, but the last Olympic Games have been held in 1988, and the next Barcelona Olympics will not be available until 1992, and the closest time is the 1990 World Cup in Italy.

Although domestically, because of the influence of Yao Ming, basketball is undoubtedly more popular than football, but looking at the world, basketball is not comparable with football, it is not an exaggeration to say that football is the world's largest sport, every four years of the World Cup, is the carnival of the entire world football fans, if Tianming car can use the World Cup platform to debut, it will definitely become famous in one fell swoop, which is how many times to win the 24 hours of Le Mans endurance race can not be compared.

Marketing through sports events, Zhou Jingming is not the first to think, the most typical example, is South Korea's Hyundai Motor, in 1988 Seoul Olympic Games, Hyundai Motor won the exclusive sponsorship of the Olympic Games in one fell swoop by virtue of the advantage of the host, since then this Asian car brand began to be famous all over the world, Hyundai has become an internationally renowned brand, and it is from that time that Hyundai Motor has become a world-class car manufacturer.

Not only that, in the following days, Hyundai Motor also became a sponsor of many international events such as the 2002 Korea-Japan World Cup and the 2004 Athens Olympic Games.

Domestically, SAIC Roewe and Changan Ford becoming sponsors of the Chinese Super League is also a typical example.

These successful cases have made Zhou Jingming firm in the idea of marketing through sports events.

"Italy World Cup, Xiao Zhou, you're not kidding!" After listening to Zhou Jingming's words, Zhao Ke couldn't help but exclaim.

"How much does it cost to sponsor a World Cup!"

"Does our company have so much money?"

Even if he is not a football fan, Zhao Ke knows how popular the World Cup is, such an important event, I don't know how many manufacturers are staring at it, and if you want to appear in the World Cup, the money you need is not small!

Zhao Ke did not think that Tianming Automobile Company had the strength to compete with those manufacturers.

Zhou Jingming smiled, he did think about the problem of money, and also carefully calculated an account, although in that World Cup alone, Hyundai Group spent 100 million US dollars, but if you look at the advertising effect brought by this 100 million US dollars, Zhou Jingming feels that this sponsorship is really worth it, because this 100 million US dollars of sponsorship, Hyundai Motor's advertising effect, reached an astonishing 5 billion US dollars!

Brand attention increased by 14 percent, and car sales increased by 40 percent in the same year!

Judging from the rate of return alone, Zhou Jingming feels that the sponsorship fee of 100 million US dollars is really worth it!

Although Tianming Automobile Company was established until now, it has not been more than two years, but the company has a transmission axle factory and engine factory such industries as support, coupled with vehicle sales, the total sales of a year is about 700 million, leaving all the costs, the net profit of the entire Tianming Automobile Company is estimated to be about one billion, and this billion profits, Zhou Jingming also needs to come up with funds for the company's further development.

According to Zhou Jingming's calculations, in the company's overall profits, he can take out up to half of the profits as sponsorship, 500 million funds, converted into US dollars, almost 100 million US dollars, from this point of view alone, the sponsorship fee is very close to the amount paid by Hyundai Motor for the South Korea-Japan World Cup, if you count the inflation during the past ten years, there is no need for 100 million US dollars at all, Zhou Jingming can win the official sponsor of the Italian World Cup.

Although there is a local automobile giant Fiat Group in Italy, which has the advantage of being the host, whether it is financial resources or influence, Tianming Automobile Company is not as good as Fiat Group, but Zhou Jingming does not think that Fiat Group is willing to spend 100 million US dollars to compete with himself for sponsorship qualifications!

After all, the Fiat Group is already a world-famous car manufacturer, and such an advertising effect is not very useful to them.

"Senior brother, if you have time, you can go and look at our company's financial report, and you will know if we can come up with this money. Zhou Jingming replied with a smile.

"I know that for more than a year, our company's total sales are very high, especially the whole vehicle, thanks to the development of the European and American markets, the total sales of cars in a year have exceeded 50,000, but didn't you say that it should be reserved for the company's internal development?" Zhao Ke couldn't help but say, the idea of sponsoring the World Cup is really crazy!

"I've already considered the funding for internal development, and the total profit from the past year is enough for us to expand production and sponsor the World Cup, so you can rest assured, if I hadn't calculated it clearly, I would definitely not have made such a decision. Zhou Jingming smiled and said with relief.

With a profit of nearly one billion a year, it is enough for Zhou Jingming to "squander".

"Then does everyone else except me know about this matter?" Zhao Ke continued to ask.

"I haven't told them yet, but I'm going to announce it at tomorrow morning's meeting. ”

After all, the amount of money involved in this matter is very large, and Zhou Jingming still has to explain it to the management of these companies.

The next morning, Zhou Jingming held the company's weekly meeting normally, he has not been in China for more than a month, and there are many things that need to be grasped in time.

After the heads of various departments reported their work, Zhou Jingming made relevant arrangements for the next work, and then began to talk about sports marketing.

"That's the work arrangement of the company during this time, and there is a decision to inform you that I decided to let Tianming Automobile Company run for the official sponsorship of next year's World Cup in Italy, and use sports marketing to enhance our company's international reputation and further expand the company's influence in the European and American markets. ”

"Sports marketing, that's a pretty novel idea!"

"And it's a big stage like the World Cup, won't people all over the world be able to see our cars then?"

…………

As soon as Zhou Jingming's words fell, there was a burst of discussion in the conference room, and it was obvious that many people felt that such a decision was feasible.

"Then how much money are we going to come up with for the sponsorship fee this time?" asked Wang Yuanchao curiously.

As soon as Wang Yuanchao asked, the rest of the people also looked at Zhou Jingming at once, obviously, they were also very curious about how much money Zhou Jingming would spend to participate in this sponsorship.

Zhou Jingming smiled, and then raised a finger, "One hundred million!"

"Dollars!"

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