HD Q version of Plants vs. Zombies wallpaper,After being opened for download on the YY network,Downloaded more than 10 million times in one day,Just on the wallpaper download page, there are more than 100,000 user messages,These users come from all over the world,Behind each person's nickname,There is a small national flag of the landing country,Take a look at the comment page,All are flag icons from all over the world,Messages in various national languages appear on a page at the same time,Let Li Mu feel at once,As if browsing YouTube,The popularity of the game can be seen。

Now, "Plants vs. Zombies Online" has only been launched for two days, and its number of online users has exceeded 50 million, and on the third day, the sales of the game's single-day props and skins have reached 35 million yuan, and the entire industry has been impressed by its strong revenue capacity.

As more and more people use paid skins, other users have not been disturbed by the normal game, but the potential impact caused by aesthetics has been fermenting, until one day, ordinary users can no longer stand the original skin, and begin to step into the road of payment.

Li Mu can already foresee how popular YY's skin and YY show will be when the same skin and YY show are designed, and I am afraid that the single-paid YY show will be able to create a lot of income for the company.

It is said that all the game companies on the market are working on "Plants vs. Zombies Online", and they are all promoting the imitation route as quickly as possible, including the famous Blizzard, and even they want to imitate "Plants vs. Zombies Online" and make a tower defense game.

However, even if game companies around the world try to imitate "Plants vs. Zombies Online", Li Mu will not worry at all, because he knows very well that the only non-replicable success condition for "Plants vs. Zombies Online" is YY.

Without YY, even Blizzard would not have been able to promote a similar tower defense game;

Without YY, even Microsoft would not have been able to make netizens around the world obsessed with the game;

Without YY, even if Steve Jobs and Nokia put the same game into their phones, it would not be possible to trigger the player's friend interaction on YY.

Anyone, as well as any company, wants to make a similar game fully reach the height of "Plants vs. Zombies Online", the condition must be met is that he must also have a social product that is highly consistent with YY, otherwise it will be completely useless.

KFC and McDonald's have received an offer from Makino Technology on the cooperation of the game cartoon image, and the cooperation plan given by Makino Technology is: McDonald's or KFC will take out a certain amount of copyright royalties, and Makino Technology will authorize them the right to use the packaging of the cartoon image in the game, so that they can print the cartoon image on their product packaging, if they want to get the authorization to use derivative products, this has to add money, such as: dolls and dolls made with the game cartoon image;

If in China, most companies use their own cartoon images to produce various products, they will hardly pay a dime for copyright, but not in the United States, if any company dares to use its copyright without authorization, it can win in the court of the United States without suspense, and ask for huge compensation;

Multinational companies such as KFC and McDonald's have had similar cooperation with a number of well-known copyright owners before, and McDonald's has cooperated very closely with copyright owners such as Disney and Pixar, and often launches derivative gifts with Disney or Pixar cartoon characters as the core, and then combines them with their own in-store packages for promotional activities;

KFC in addition to close cooperation with some companies in the United States, and Japanese copyright owners also have very in-depth cooperation, such as this year, KFC launched a "Doraemon" package, which is very popular in China, in addition to using Doraemon's name and image as packaging, it also comes with a remote-controlled Doraemon toy, which is deeply loved by children.

However, neither of these companies has had similar cooperation experience with Huaxia's local copyright owners, so far, all the cartoon image copyrights in Huaxia are seriously lacking influence in the international market, whether it is Hulu Baby, or Black Cat Sheriff, Shuke Beta and other well-known domestic cartoon images, are not recognized in the international market, even Sun Wukong is the same.

It can be said very responsibly that the accumulation of all the development achievements of Chinese domestic cartoons for decades, and the influence in the world is not comparable to the influence accumulated in the world in the past three days of "Plants vs. Zombies Online", or even far worse!

"Plants vs. Zombies Online" has become popular all over the world in a short period of time, which has also made the cartoon image of the game familiar to more than half of the world's people, so behind every cartoon image in the game, there is a huge profit margin.

So, when Makino Technology approached two companies, both companies showed a very strong interest.

Li Mu is very able to grasp the pain points of these companies, he asked BD to find these two companies, put forward cooperation intentions, but did not make actual quotations, and at the same time released news, so that the two companies knew that they were negotiating with two companies on the same thing at the same time, creating a sense of urgency for the two companies.

Before "Plants vs. Zombies Online" became popular, there were countless competing products in the international cartoon copyright market, even if one of the two companies found cooperation opportunities in this market, the other party could also find other similar competing products, such as KFC cooperated with Doraemon, McDonald's cooperated with Toy Story, everyone was equal, and no one would be left behind by the other; if KFC took HelloKitty, McDonald's could also get SpongeBob SquarePants.

However, the current game market is not a cartoon animation market, at this stage, the game field can be cartoonized, and it can be popular all over the world, only "Plants vs. Zombies Online", if the opponent seizes this opportunity, he wants to overtake, but it is a very difficult thing.

Even if you take the global cartoon animation market and compete with "Plants vs. Zombies Online", it may not be a coincidence, because the global cartoon market is currently in addition to a large number of well-known cartoon characters, in the past two years, there are no new cartoon characters that can become world-famous.

So this also involves a question of heat.

Doraemon's cartoon image is really powerful, at least one-third of the world's people know it, but although Doraemon is well-known, it has nothing to do with the heat, just like everyone in China knows the six little spirit children, in 2015, 16, although he is still well-known, but there is no heat, the appearance fee may not even be 100,000, but at that time, the popular little fresh meat, even if it has just debuted for a year or two, but due to the high popularity, the appearance fee is as high as millions, this is the importance of popularity.

Nowadays, cartoon images from all over the world for a hundred years have been taken out, one is counted as one, and no image or series can be compared with Plants vs. Zombies, so for companies like McDonald's and KFC, Makino Technology does not use this image to cooperate with the fast food industry.

The same goes for Coca-Cola and Pepsi.

These two decades of bitter rivals, basically the "mirror brothers", has always been what you do, I will come out, you out of Coke, I out of Coke, you out of Sprite out of 7-up, you out of Fanta and I out of Miranda, not only on their own products to fight to the death, but also often spread this kind of needle-to-wheat war to other fields, you and McDonald's exclusive cooperation, then I will exclusively cooperate with KFC, strategic partners are also sworn enemies......

In this case, "Plants vs. Zombies Online" suddenly had to negotiate cooperation with both sides, which immediately stirred up the flames of war, and this time if the competition loses, there is no other similar competitor to choose from.

Makino Technology's BD, under the instruction of Li Mu, gave KFC, McDonald's, Pepsi and Coca-Cola, two groups of competitors two cooperation plans for them to choose from:

First, the cartoon image is authorized on an annual basis, and each company gives a quotation for the annual authorization fee, and the higher price wins;

Second, the user promises the number of impressions, for example, Pepsi can promise that the image of "Plants vs. Zombies Online" can be displayed 100 million times on their various products within a year, and Coca-Cola can promise to display 200 million times, but whoever has the highest number of impressions can get exclusive authorization, and on this basis, Makino Technology only collects a symbolic copyright royalty of 100,000 US dollars per year;

However, Makino Technology has a clear definition of the number of impressions: for each product sold that uses the authorized image, the number of impressions will be calculated once, and if the actual number of impressions does not reach the promised number of impressions, compensation will be paid to Makino Technology at $0.2 each time.

In other words, if these companies want to get the image authorization of "Plants vs. Zombies Online", they must either give more money or produce more products related to the image of "Plants vs. Zombies Online".

Li Mu himself is more inclined to the latter, what he cares about is not 100,000 US dollars, or 5 million US dollars per year licensing fee, what he wants is to quickly push the image of "Plants vs. Zombies Online" to the offline field of the world through these enterprises with super channel capabilities offline, fill the gap of "Plants vs. Zombies Online" offline, enhance the influence of "Plants vs. Zombies Online" on a global scale, and make the cartoon image in the game more popular, In terms of influence and gold content, it has been pushed to the world's top level, which is what Li Mu wants most.

Online is Li Mu's absolute advantage, if the Internet world is the ocean, then Makino Technology is the largest whale in the ocean, but no matter how strong the whale is, it is difficult to become a hegemon on land.

The difference is that KFC, McDonald's, Coca-Cola and Pepsi are all giants in the offline industry, which is what Li Mu lacks.

If Coca-Cola and Pepsi want to get the exclusive license of "Plants vs. Zombies Online" with the least amount of money, they must give the highest possible commitment in the number of impressions, if Coca-Cola sells 50 billion bottles of Coca-Cola every year, Li Mu can't wait for them to directly give a commitment of 50 billion impressions per year, in that case, the image of Plants vs. Zombies can really spread to every corner of the world!