Just half a month ago, many media in the world still believed that the development of Makino Technology had entered a bottleneck period, and that Li Mu's genius and innovation had finally entered the silent period after the volcanic eruption, but they did not expect that only half a month later, Li Mu once again dropped a nuclear bomb on the entire Internet world.

The power of this nuclear bomb is beyond everyone's imagination, it is like an indiscriminate attack with full coverage, and almost every netizen, regardless of nationality, gender, and age, will be brainwashed by his game.

In the face of such a super hit, the media did not hesitate to give all the attention to Makino Technology, to "Plants vs. Zombies Online", to Li Mu, which also made the media realize that genius is genius after all, and dad is dad after all, and in the future, you must not think that dad is old and can't walk because dad occasionally takes a vacation.

As a result, various media did not hesitate to praise themselves at all, and sent Li Muhe and this game to all the front-page headlines.

At the same time, because of the mini-game "Plants vs. Zombies Online", the entire Internet world has fallen into an unprecedented state of madness.

The brainwashing game mode, as well as the addictive online experience, have dragged netizens around the world into a common "abyss".

Lin Qingya, who was in the United States, called Li Mu excitedly and told Li Mu a very interesting news: In the entire Silicon Valley, today because of the game "Plants vs. Zombies Online", there was a large-scale lateness phenomenon, and many company bosses even called Lin Qingya and "complained" to her, saying that "Plants vs. Zombies Online", which was launched early this morning in Silicon Valley time, made a large number of employees and management of the company forget their working hours.

It's just a matter of forgetting the time to work, almost all the employees of Silicon Valley companies, after arriving at the company, are eagerly discussing this game that instantly became popular all over the world, for these Silicon Valley elites, this game is not only super attractive, but also has strong research value.

Why, why can such a simple game become popular all over the world in such a short period of time? In one morning's work, the number of simultaneous online users exceeded 20 million, and the highest number of simultaneous online users exceeded 30 million in one day's effort, and how many game company bosses did not dare to dream of the situation, but Makino Technology completed it in 12 hours, why is this?

Lin Qingya also said that today, in addition to receiving phone calls from the bosses of major companies in Silicon Valley, she also received phone calls from executives and even CEOs of the five major investment banks in the United States.

While congratulating Makino Technology on its new breakthroughs, these investment banks are also concerned about the next capital operation plan of Makino Technology, and everyone knows very well that with the super strength shown by "Plants vs. Zombies Online", if it is given half a year of development time to create a greater peak and create more capital flow, Makino Technology can easily achieve IPO on NASDAQ, and may even become the leader of the world's Internet companies through IPO.

At this time, the investment bank naturally hopes to maintain a good relationship with Makino Technology, and when Makino Technology IPO occurs in the future, the investment bank will have the opportunity to become a brokerage company for Makino Technology's IPO business.

Li Mu himself was shocked by the unimaginable popularity of "Plants vs. Zombies Online", he knew that "Plants vs. Zombies Online" would become a hit in this era, but he didn't expect it to explode so completely......

Not only him, but the whole society did not expect that a game could be so popular in a short period of time.

When Steve Jobs released the first iPhone, Nokia and the people of the world did not think that this mobile phone could sweep the world, let alone create a super empire of hundreds of billions of dollars;

When Uncle Bird released "Gangnam Style", all the musicians didn't expect that this thing would be popular on five continents, so popular that even the first lady of the United States at the time was learning his horse riding dance;

Domestic musicians never dreamed that a song "Mice Love Rice", which can only be regarded as a second-rate level of Internet songs, with a singer whose appearance is not clear from Sun Nan and Wang Daye, can become popular with the people of the whole country to cycle a single song;

Well-known game manufacturers such as Blizzard, EA, KONAMI, and Rockstar also suddenly found that their worldview was completely subverted overnight.

When they struggled to develop various large-scale games that challenge the limits of today's technology and hardware, and when they racked their brains to build a huge world view in the game, an unprecedented hit game suddenly appeared in this world, and the simplicity of this game really made these game elites cry without tears.

At this time, Blizzard Entertainment, which is in California with the American branch of Makino Technology, has fallen into a state of doubt from top to bottom.

At the same stage, Blizzard Entertainment has become a leader among the world's game manufacturers, and they have exported a number of classic hit games to the world in the past ten years, including the Warcraft series, the Diablo series, and the StarCraft series.

These three series of games have laid a strong foundation for Blizzard Entertainment, so they began to secretly launch a new plan this year: using the plot of the "Warcraft" series of games as the background of the game, relying on the worldview, heroes and historical events of this game, to create an unprecedented super online game, the name of this super online game, called "World of Warcraft".

Blizzard regards World of Warcraft as a major strategic product for the company in the next few years, and a common metaphor used internally by Blizzard's CEO is to make "World of Warcraft" a strategic nuclear missile for Blizzard Entertainment.

The strategic nuclear missile in the peaceful world is a deterrent that may never be used in actual combat, but the strategic nuclear missile in the Internet industry is born to blow up all enemies, and Blizzard's hope in "World of Warcraft" is to use it to conquer the world's online game market, impact all other companies' online games, and become the hegemon in the online game industry.

In Blizzard's view, if they operate this game to the extreme, it is possible to harvest tens of millions of paying players around the world in the next three years, which in their opinion, is already the existence that can create the pinnacle of the industry, and this super game with a magnificent background, huge architecture, exquisite graphics, and first-class experience may bring a huge boost to the development of the world's computer hardware.

With such a big dream to bury your head in hard work, I didn't expect that a game with a technically simple and outrageous level would rule netizens all over the world overnight, Blizzard executives immediately organized a core team meeting, at which everyone was asked to experience "Plants vs. Zombies Online" on the spot, and then discussed the awesomeness of this game, as well as places that can be used for reference or even imitation.

A bunch of people hugged their laptops and started playing the game in the conference room, first as a stand-alone version, and then I don't know who shouted, "Hey, why don't we try the online experience." ”

After that, everyone began to unconsciously immerse themselves in the state of experiencing "Plants vs. Zombies Online" with friends.

Until noon, everyone was still eagerly "experiencing" this brainwashing game mode, and shouting was heard from time to time in the conference room:

"Jimmy, quick, help me plant a pea shooter on this line, I can't handle it!"

"Oh, shit! Anglo, the nut wall is running out, is your CD cooling, help me plant a nut wall!"

"I found a good way to deal with the 'pole vault zombie', plant a man-eating flower in an empty space behind the nut wall, so that the 'pole vault zombie' will be swallowed by the man-eating flower as soon as it lands, hahaha I'm such a genius!"

"Pete, didn't you notice that the mashed potato bomb works very well, Duang's is gone in one fell swoop, and it's very cheap!"

"But that thing is disposable, and it's cheap, but it will take time for the CD to cool down, and it will take time for it to get bigger!"

"Tom, for God's sake, help me plant an ice shooter, slow down these zombies, I can't stop this line!"

"Sorry Justin, I also need an ice shooter on my side to strengthen my defenses, or I'll help you drop a cherry bomb first!"

……

After the popularity of "Plants vs. Zombies Online", all the games on the market have been greatly impacted, even Makino Technology's own "Paradise Town" is the same, with active users dropping by about 10%, and the average user time spent dropping by more than 30%.

Li Mu analyzed the reason, "Paradise Town" is not a fast-paced game, on the contrary, it is a very slow-paced business game, users have their own industry in the game after a long period of operation, the longer the game is played, the higher the user viscosity, but after the foundation of the game is laid, although active users will log in every day, they will no longer be immersed in the game for a lot of time like in the early stage;

"Plants vs. Zombies Online" is a fast-paced game, especially the stand-alone mode and the cooperative battle mode of friends in the dungeon, the pace is very fast, the main thing users like is the fast pace of the battle, this kind of game is very easy to cause users to be immersed in a short period of time, and they forget the time when they plunge in;

For a while, all kinds of images in Plant Wars became popular, whether it was all kinds of plants in the game, or those cute and funny zombies, they became the favorite cartoon images of the whole people.

In order to enhance the global influence of "Plants vs. Zombies Online", Li Mu decided to strike while the iron was hot, and convened a meeting of the game's art team and the entire product team of Makino Technology to prepare to promote the derivative development of "Plants vs. Zombies Online".

In Li Mu's concept, there are many development directions for derivation, take "Plants vs. Zombies Online" as an example, you can make animation, comics, movies, and use game images to make various derivative products, such as dolls, pillows, keychains, homework books, etc., etc., and even sell them to McDonald's and Wonder Eggs as themed gifts.

It's like the animated image of the Minions, as long as it is developed deeply, the derivative space is so large that it can penetrate into every field of life.

However, at present, if you want to strike while the iron is hot and fast-paced to create the first batch of derivatives, animation, comics, movies and various physical products cannot be used as the first alternative, because the development and production time cycle cannot be broken.

Therefore, Li Mu personally screened several derivative directions of the first stage, including:

1、The high-definition wallpaper produced by the artist is immediately designed,Provide users with free download and use on the YY network,The production cost of the wallpaper is very low,The game materials are complete,Excellent artists can make multiple theme wallpapers a day,Although this thing has no direct economic value,But it can further promote the coverage efficiency of the game and user influence;

2. The YY product team immediately developed a custom skin interface with "Plants vs. Zombies Online" as the element, and at the same time launched "Plants vs. Zombies Online" related cartoon show products in the YY show;

3. The BD team immediately contacted and cooperated with McDonald's, KFC, Coca-Cola, Pepsi and other brands, and prepared to authorize the brand and image of "Plants vs. Zombies Online" to them to use as special products.

McDonald's VS KFC, Coca-Cola VS Pepsi, all choose the combination of rivals, so that Makino Technology has the opportunity to win the maximum benefits.