Hou Fatzi drove Wu Ke around various cities in the province, and as soon as he got out of the city, Wu Ke removed the positioning device on the car and turned off the mobile phones of the two. Hou Fatzi was puzzled: "Mr. Wu, what are you?"

"If we don't, we won't get to the seller before they get to the seller, and people will know that we're coming. How can it be taken by surprise?"

"Why surprise?"

"The company's sales network is rotten like this, how can you prescribe the right medicine if you don't quietly touch the situation?

"I'm the owner of a small workshop, so don't bury me. After following you, I know what an enterprise is, and when I come to this Mingchang Group, I know what a big enterprise is. ”

"If you mention my foolish company again, I'm in a hurry with you!"

City B is soon there, and the seller's store is on the roadside of the South Outer Ring Road. On the huge signboard, the words "Mingchang Grain and Oil Equipment" are particularly dazzling. The store is full of people and it looks like business is doing well. Wu Ke took the sales report and looked at it, and walked towards the lobby with a puzzled expression.

Looking at the situation, this seller's business should be good, but why did he only sell one piece of equipment last month?

"Hello sir, which model of equipment do you want to purchase?"

"Is there a model of MC-45 from Mingchang Group?"

"Sorry, no stock. ”

"How can there be no stock?"

"Not really. ”

"What about MC-47?"

"Nope. ”

Wu Ke was a little annoyed, he just read the report, there is enough supply here, how can there be no this?

"Get your manager, quick!"

The reception in the hall saw that Wu Ke's posture should be a big customer, so he found the manager as soon as possible. The manager is in his fifties, well maintained, and the crisp suit is spotless.

"My surname is Zhang, and I'm the manager of this store. What do you need, just say. ”

"I just asked about two models of equipment, why are they not in stock?"

"Truth be told, it's in stock, but you probably won't. ”

"How do you know I don't?"

"Similar performance, three or even four times more expensive, do you want it?"

Wu Ke was puzzled: "Why is it so expensive?"

"Why? This has to ask the Mingchang Group! Other companies have lowered their prices, and not only are they not lowering, but they are still raising their prices. Even if our dealers don't want to spread the price, no one wants this price. ”

"I think your business is good!"

"It's good, but it's all other equipment. Although the brand is a little smaller, it is of good quality and low price, and there are many repeat customers. ”

The general question has been asked, and there is no need for Wu Ke to hide his identity: "Manager Zhang, I am the new sales director of Mingchang Group. ”

Wu Ke said as he handed his work card to the other party.

Manager Zhang looked at Wu Ke's documents, and his face changed greatly: "Director Wu, I was talking nonsense just now, don't take it seriously, we have been working hard to sell Mingchang's goods." ”

"Manager Zhang, don't be nervous, I'm not here to ask for guilt this time. If there is any problem, I have an idea to adjust the sales strategy, but I need you sellers to provide the most honest opinions. ”

Manager Zhang breathed a sigh of relief, and looked at Wu Ke in front of him with low eyebrows: "Director Wu, is Director Sun promoted?"

"Gao Sheng? Just his two moments, it's good not to dismiss him! He was transferred to the logistics center. ”

Manager Zhang is relieved now, it seems that the group has the intention of changing course. That's a good thing for him. The quality of Mingchang Group's equipment is guaranteed, the brand is large, and the customer recognition is very high. Originally, the sales were very good, but in recent years, the grain and oil equipment industry has sprung up, and many unknown brands have appeared. People's equipment is almost made according to Mingchang's equipment, although there are some flaws in quality, but the price is low.

Mingchang Group's sales ideas are still in the seller's market stage a long time ago, and they have deep pockets and do not consider the rights and interests of dealers at all. Dealers can't sell even if they lose money and make money. But they don't want to throw away the brand of Mingchang equipment dealers, and the shrewd dealers conclude that Mingchang's sales ideas will change, as long as they change, then Mingchang equipment is still the benchmark of the industry.

Now, here's your chance.

"Director Wu, to tell you the truth, I've been looking forward to this day for a long time! That Sun monkey, oh no, Director Sun, alas! No, the former director can make us miserable! He has been in the position of director for more than ten years, his thinking is rigid and arrogant, and he doesn't know how to be flexible at all. A good leading brand, it just can't be sold. ”

"So, there is a problem with the group's sales ideas?"

"Yes! There is a big problem, the peers have lowered the price, and the profits that should be given have been conceded, and we also have to eat, eat and sell other people's products." ”

"According to what you say, the group should give up all the profits to you? So what does the group want? Is there a lot of room for price reduction of equipment?"

"Director Wu, you are just entering the Mingchang Group, right? The machine tools and equipment of the Mingchang Group are the most advanced in the industry, and the production cost is also the lowest in the industry. There is a lot of room for concessions, and it depends on whether you let it or not. ”

"That Sun Monkey, no, is that Sun Bao a fool? Why didn't he give in?"

"I also heard that Mr. Wu, don't take it seriously. This Sun Bao is Mr. Chen's confidant, and he started from the oil extraction workshop with Mr. Chen, and his and Mr. Chen's concept is that quality is king. As long as my equipment is of good quality, I'm not afraid that no one will want it. ”

That sounds fine. ”

"Of course, quality is important, but service and cost performance are also important, right? But now it's a buyer's market, with a wide variety of products on the market and consumers having too many choices. If you hold on to your old ideas, how can people buy it?"

Wu Ke finally understood, sales could not go up, it turned out that there was a problem with the sales idea. Such a simple truth, Mr. Chen didn't see it, Sun Bao didn't see it, so how could Yang Yan not see it? Why didn't he rectify it? Wu Ke couldn't figure it out.

Is this the chance that the Pluto dealers left for themselves? It's the same as picking it up on the street. At present, it seems that as long as it is a concession to the seller, the quality of Mingchang equipment will definitely sell.

This Manager Zhang is Wu Ke's nobleman, and Wu Ke can't help but say: "Manager Zhang, the information you mentioned is very useful and timely. When I go back, I'll adjust my sales ideas, and then you can lie down and make money!"

"Win-win, win-win. Manager Zhang was excited, and his voice trembled.

Wu Ke and Hou Fatzi got up to leave, but Manager Zhang said that he would not let anyone go, and he had to take the two of them to have a good time. Wu Ke was helpless, and Hou Fatzi was overjoyed.

That night, at the wine table, Hou Fat Man showed his might, Manager Zhang drank to his heart's content, and Wu Ke found a breakthrough. To each his own, he will have his own place and go home with all his heart's content.

Early the next morning, Wu Ke and Hou Fatzi continued to hurry, the situation was similar, and the problem focused on the sales idea. Wu Ke appeased the princes from all walks of life and returned to City A with local souvenirs.

On the way back, Hou Fatzi was in high spirits: "Mr. Wu, come out with you, I understand what sales is all about." Next time there is such a good thing, you still call me, and I will serve you all the way. ”

Wu Ke's heart was happy, and he didn't sweep the fat man's interest: "Okay! Who let us be buddies?"

"Mr. Wu, you are really my nobleman. You have a bright mind and clever means, and now that I think about it, why did I be my own boss at that time? It is better to let you be the boss directly, and I will serve you. ”

"Is it smart? The clever ones are still to come. ”

"What, Mr. Wu, do you still have a move?"

"Did I move? I haven't made a move yet. You see, in less than a month, sales can be doubled. ”

"Ah, Mr. Wu, you are really a god!"

"What kind of god man? Let me tell you, this sales loophole can be seen by anyone with a discerning eye. Manager Zhang, they can all see it at a glance, and the people in the headquarters will be stupid and can't see it?"

"Then why didn't Sun Bao change it?"

"Sun Bao is an oil extraction guy who doesn't know how to sell at all. Mr. Chen is so busy, and Sun Bao is a rice bucket. ”

"Then Yang Yan should always report to Mr. Chen, right?"

"I don't understand this, but I vaguely feel that the current Mr. Chen may not trust Yang Yan. ”

Of course, it is distrustful, Chen Mingchang only pays attention to the overall situation, and the decline in sales of grain and oil equipment is not a nerve-wracking thing for the entire group. The profits of other industries are still very considerable, and the weakness of the main business is masked by the good momentum of the group as a whole.

Yang Yan suggested many times that Chen Mingchang replace that SB Sun Bao, but Chen Mingchang's first reaction was that Yang Yan wanted to install cronies, and Yang Yan's many proposals were rejected. However, Chen Mingchang still knows that Sun Bao is SB.

Wu Ke got on the right ship at the right time, and the sales department left a suitable gift package for him.

Chen Mingchang is a shrewd entrepreneur, but he is also a shrewd strategist, even if SB is in control of the core position, I will not let someone with a backbone in the back of your head insert a needle. Since the day he carried out the reforms, Yang Yan has entered the ranks of Chen Changming's enemies.

This has to be said to be the sadness of professional managers, but what is even more sad is that Yang Yan still regards himself as the hero of the group until now. He even forgot that his surname was Chen.

On the night Wu Ke returned to the company, he automatically drafted a rectification plan. It's not that he's masochistic, his secretary is too poor in understanding, and he's too delayed in his work. It was busy, and the door rang. Wu Ke thought that Hou Fatzi had come to talk to him again, so he didn't look up.

As soon as the man entered the door, Wu Ke spit out irritably: "I haven't had enough fun in the past few days, and I don't have time to play with you tonight." ”

"What are you playing? Can I accompany you?"

Wu Ke was shocked, it turned out that Chen Qingyan was here. Hurriedly saved the manuscript and got up and said, "I haven't thanked you in person, what do you want to eat? ”

"Don't eat the meal yet, you have a big move, I'm here to help. Chen Qingyan still saw Wu Ke's thoughts at a glance.

"Well, if my secretary was half as smart as you, I wouldn't have been so busy. In the afternoon, I talked to the girl for a long time, but she was stunned and couldn't understand my intentions, and the plan she wrote was a mess. ”

"My dad has arranged a position for me, guess where I went?"

"It must be an office, right? If you can learn about all aspects of the group as soon as possible, you will definitely take your father's place in the future. ”

"Wrong!

"Finance?"

"That's not right!"

"I can't guess that. ”

"Didn't I just tell you? I'm here to help you. My dad has already said that the sales department is the most exercised, let me follow you to learn business. ”

Wu Ke was overjoyed and then surprised, and was happy that as soon as Chen Qingyan came, he could be much more relaxed and could do everything handily. What is surprising is that what does Mr. Chen mean by putting his daughter next to him? Is he trying to recruit himself as a son-in-law?

Wu Ke is not so naïve, and the only explanation is that Mr. Chen is still not at ease with himself. Whatever, don't worry, you look at my methods.