Open up overseas markets!

This idea was just thought of by Zhou Jingming, since the domestic market can not meet their production needs, is it possible to consider exporting Shencheng brand cars to foreign countries?

If it can be sold in foreign markets, it can not only solve the problem of overcapacity of car factories, but also bring huge foreign exchange earnings to the country.

"Xiao Zhou, what you said about opening up overseas markets is quite novel, you can tell me about it. Ma Tianning is also interested all of a sudden, although the foreign trade of other industries has long been developed, but because the domestic automobile industry is really not competitive, let alone exported to foreign countries, even the reputation in the domestic market is not so good, so the Ministry of Machinery has been thinking about the introduction of cars from abroad, and never thought of sending domestic cars abroad!

It's not that I haven't thought about it, but I don't dare to think about it!

Because according to the current level of domestic automobiles, whether it is a Shencheng brand car or a Hongqi brand car, the market recognition is not high, and there is only one outcome for rashly engaging in export trade, that is, returning home.

"Minister Ma, this development of overseas markets, but also my brain came up with a flash of inspiration, if you really want to talk about it, in fact, there is nothing particularly new, export trade, you go to ask Director Li of the Economic Commission, you must know more than me. Zhou Jingming scratched his head embarrassedly and said.

He is not omnipotent, how can he be proficient in everything.

"What you said is also that you are a technical background, and it is really difficult for you to answer the content related to foreign trade. Ma Tianning's old face turned red, he now subconsciously thinks that Zhou Jingming understands everything, after all, he has done several major things for the domestic automobile industry!

"If Minister Ma really wants me to talk about this, in fact, I can also say one, two, three, four. After all, Zhou Jingming was reborn, and he still knows some of the foreign trade experience of later generations.

"Oh, tell me about it. Ma Tianning replied with a smile.

"I said to open up overseas markets, in fact, the development of the domestic automobile industry is another broad road, no matter how big our domestic potential market is, after all, there will be a saturation day, and in the future, foreign car companies will definitely launch a variety of programs in order to seize the domestic market, the domestic big cake, by so many people scratch points, we have to find a way to expand the source of the cake. ”

Immediately afterwards, Zhou Jingming told him all about his experience in foreign trade, and Ma Tianning and Li Mingzhe became more and more interested the more they listened.

"Our current strategy is to exchange the market for technology, but in the long run, our market will definitely be flooded with a large number of foreign cars, which is actually a double-edged sword for us to develop the domestic automobile industry, which cannot be used, but also cannot be overly dependent. If foreign car manufacturers can enter our market, why can't we follow their example and go to their back garden?"

Ma Tianning nodded, "Your analysis is very reasonable, but it is not as simple as you say, where is the competitive advantage of our products? Without competitive advantage, why would foreigners buy our cars?"

Zhou Jingming smiled, and then replied, "Our biggest competitive advantage is the price advantage, we have cheap labor, we have cheap raw materials, these will be our powerful weapons in the international market." ”

"But if you rely on price advantage alone, I'm afraid you won't be able to form a lasting advantage, right?" Li Mingzhe frowned. Which one of those who rely on price advantages to engage in foreign trade has not been ruthlessly squeezed by Western countries?

"This is natural, the biggest competitive advantage of foreign trade, but also depends on the quality of the product, the rest is just icing on the cake, so, if you really want to open up foreign markets, I think the first thing to carry out is to replace our Shencheng brand car!"

Regarding the replacement of the model, Zhou Jingming mentioned this matter to Zhao Ke long before the technical transformation, but all the conditions were not mature at that time, and Zhao Ke probably did not tell Xu Guanglu, and now that there is such an opportunity, Zhou Jingming naturally mentioned it again.

"Xiao Zhou, the model replacement is not as simple as you said, with the current scientific research level of our factory, there is no way to complete the research of the model replacement in a short time. This should be clear to you. Xu Guanglu on the side replied bitterly.

"The problem of difficult replacement not only exists in your factory, but also in FAW, FAW and even the entire domestic automobile factory, which is also a long-standing and difficult problem. Ma Tianning frowned.

"Although it is difficult to replace the model, I think it should be put on the agenda as soon as possible, which is also considered for the development of domestic cars, as for the domestic R & D personnel are difficult to do this, in fact, there is no need to stick to this, we can also cooperate with foreign car companies to study the replacement of related cars, these are all things that can be tried. Zhou Jingming proposed.

"Regarding the matter of entering the overseas market, you allow me to discuss it with the ministry, as for the other two things, I will go back to the Economic Commission and say hello to them, this matter should not be difficult. Ma Tianning said.

"Then it's going to trouble Minister Ma. Zhou Jingming and Xu Guanglu hurriedly said.

"You two stay here for another night today, I guess there will be news from Minister Ma tomorrow." After coming out of the office, Lee Ming-che said to the two men.

"As for the replacement of models and the matter of engaging in export trade, you should not be in a hurry, but please also believe that anything that is helpful to the domestic automobile industry will definitely be agreed by the ministry. ”

"Got it, thank you, Director Li. Zhou Jingming said gratefully. He and Xu Guanglu did not intend to engage in foreign trade this time, but mainly wanted to obtain independent production and pricing power, since there is no problem in this matter, then their lobbying this time is definitely successful.

Of course, this incident also reminded Zhou Jingming that the foreign market will definitely be done in the future, as for when to do it, Zhou Jingming thinks that the sooner the better.

"Xiao Zhou, do you think the replacement of models is reliable?" When only Xu Guanglu and Zhou Jingming were left, Xu Guanglu asked as he walked.

"Of course, it's reliable, it depends on whether you have the determination, factory director. Taking 10,000 steps back, even if it is not for the overseas market, the replacement of the car is also very helpful to enhance our brand. Zhou Jingming replied with a smile.

"Well, I'll listen to you. After you finish the Santana project, if you still have time, you will be responsible for the replacement of the Shencheng car. Xu Guanglu replied in a firm tone.

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