2138 Single Library Records
"Brush brush", all eyes of the whole of North America are focused on Orlando Disneyland, and it would be more accurate to describe it as "Super Marines".
Following last year's "Frozen", what performance will the "Super Marines" dedicate?
Answer:
Single box office, $315,000!
The exact figure is, $315,086.
"Super Marines" became the fifth work in history to exceed $300,000 at the box office in a single theater, and it was also the second after the millennium.
The previous four films were: "The Lion King" in 1994 ($793,000 per museum), "Pocahonta" in 1995 ($448,000 per museum), "The Princess and the Frog" in 2009 ($393,000 per museum), and "Toy Story 2" in 1999 ($300,000 per museum).
In the long history, only four works have been able to reach $300,000 at the box office, which is a rare and supreme glory even among Disney animated films!
If you look at the range of $200,000 to $300,000, you can see six works: last year's "Frozen" had a single-hall box office of $243,000, ranking seventh in history, and last year's "Drunken Country Ballad" had a single-hall box office of $206,000, successfully ranking among the top 10 in history and temporarily ranking eighth.
In short, there are currently a total of ten films that have been able to break through the 200,000 threshold at the single-theater box office level, and now, the eleventh work has appeared:
"Super Marines"!
Before the release of the movie, there were countless expectations, because Pixar was temporarily absent from the summer of 2014, which also made the burden on Disney's shoulders immediately heavy, they need to shoulder more responsibilities and more pressure, and the room for failure is being further compressed.
From the promotion of the competitor "Interstellar" in the same schedule, to the decision of the publicity department to hold a premiere at the Orlando theme park, to Don Quixote's collective gathering in Orlando, everything has brewed more expectations and more pressure step by step, and the attention has once again awakened the scorching heat of midsummer.
Now, the movie lives up to expectations after all!
The single-hall box office of $315,000 not only easily surpassed the single-theater box office data of "Frozen", but also wrote its own record extremely strongly
Disney, which once dominated the animation market in the 2D production technology stage, missed a good opportunity to keep up with the pace of the times, and lagged far behind its competitors in the era of 3D computer production technology.
And now, for three consecutive years, Disney has rebounded strongly, from the recovery of the "Invincible Destruction King", to the outbreak of "Frozen", and now to the excitement of the "Super Marines", the first animation in history made by 3D computer technology with a single box office exceeding 300,000 US dollars, has re-changed the entire market pattern, which has also made Mickey Mouse return to the forefront of the industry, which is undoubtedly a crucial turning point.
Of course, the main achievement of the "Super Marines" in creating history comes from the two directors and Disney's publicity planning, and the credit of the voice actors cannot be overpowered, but people still have to sigh that it is really common for Blue Rite to create historical records.
Relying on just one venue to produce a box office figure of 315,000 US dollars, which also made the "Super Marines" in the North American weekend box office list in the last week of October, to the 21st place, behind the "Guardians of the Galaxy" in the closing stage, almost among the top 20.
During the Halloween schedule, the name of an animated movie actually appeared, which is really weird.
From the outstanding word-of-mouth after the premiere to the single-theater box office data among the top five in history, "Super Marines" has undoubtedly attracted countless attention, not to mention, there are also Halloween parades, Don Quixote gatherings, premieres of Marvel actors and other focus events to create a wave of discussion on social networks, all of which made the movie's box office expectations skyrocket, and then, the movie was officially released.
Wednesday, November 5th.
"Super Marines" was fully released in 3,761 theaters across the United States, which is also the first week of Disney's animated film release strategy, and the same is true of last year's "Frozen", the so-called screening is not like an art film to accumulate word-of-mouth and wait for the opportunity, but more to create a topic, after igniting enthusiasm, the entire release process is promoted with full firepower, in essence, it still follows the public screening model of commercial films, and the current "Super Marines" is no exception, and the public screening theater is even better than " Frozen" has thirty more.
Obviously, the "Super Marine Corps" ushered in a favorable schedule at the right time.
In the first week of November, only the only film was released on a large scale to kick off the upcoming holiday season, and the previous week's Halloween schedule was significantly weaker, with no good enough works to detonate the market, and the overall box office figures were a little quiet, and all the energy was accumulated, waiting for a work that could ignite the enthusiasm of moviegoers.
The most important thing is that the premiere and screening of the previous week created enough topics and brewed enough heat, and all the audience's curiosity was awakened, and they were eager to see with their own eyes how the "Super Marines" were and what was going on with the interaction between Lan Li and Dabai......
In this context, the film will be fully released on Wednesday, and those impatient enthusiasm and curiosity can be released, and then spread step by step, waiting for the arrival of the weekend, and finally the premise of full detonation is that if it can explode, it is up to the audience to decide.
On Monday, it was still a single museum, $70,000.
On Tuesday, still a single museum, 88,000 dollars.
On Wednesday, it was fully released for $19 million.
On Thursday, it was fully released for fifteen million dollars.
Starting from Halloween, in just four days, the screening of "Super Marines" from the screening to the full release has gradually spread out, and the discussion is rising, from the box office data of the first day of release on Wednesday, it can be clearly felt that this craze has faintly exceeded the data of the first week of the premiere of "Frozen" last year, and the entire North American market can feel that the majesty of Mount Tai is quietly approaching.
Just from the single-day box office data on Wednesday and Thursday, it can be seen that the box office of "Super Marines" has ignited market enthusiasm, and all signs are showing that the long-brewing market is waiting to break out, and now the time has come!
At the same time, the topic of discussion about Dabai also became a focus on social networks, and then "Brando Mania" shot again.
She drew a series of four-panel comics with her own hands, with Lan Li and Da Bai as the protagonists, telling that their daily lives are not the lives of Xiao Hong and Da Bai, but Lan Li and Da Bai's:
Dabai accompanied Lan Li to film together, Da Bai accompanied Lan Li to read a book, Da Bai accompanied Lan Li to hike together, Da Bai accompanied Lan Li to be in a daze together, Da Bai accompanied Lan Li to walk together...... But it is these boring and trivial little things that have created unimaginable viral effects!
Since the symposium at the Sundance Film Festival at the beginning of the year, there have been more and more discussions about Lan Li's private appearance, hoping to piece together the true appearance of the "prank king", with more and more details and more and more fragments, but after all, it is not real enough, more like his own brain supplement.
Now, Cecilia Wilton uses her own observation and imagination to depict the character, combining the fragments of Lan Li's image in her mind, combining the characters of Da Bai, using the "Super Marine Corps" as a template, integrating Lan Li's life fragments into it, and finally creating a comic-style scene.
It's like a sitcom.
Although there have been many cartoons before, the majesty of "Brando Mania" is completely different, it is not a call to the same level at all, Cecilia really depicts the dreams, perseverance, hardships and happiness of Don Quixote in one short story after another, which has sparked countless discussions on social networks, successfully created a viral effect, and spread vigorously.
Even the "Ellen Show" reported on it, presenting those four-panel comics to the audience, which also pushed the discussion to its peak.
If she could contribute to the box office of "Super Marines", Sicilia also enjoyed it very much, updating it at a frequency of four comics a day for two weeks, developing into a series; later, even if Cecilia no longer continued to create, countless follow-up creations appeared on social networks, continuing the style of the Cecilia series, creating a viral effect comparable to "Frozen", which invisibly made the "Super Marines" The influence of the audience has reached a higher level, and finally achieved another phenomenal topic at the end of 2014.
This is something that Disney didn't expect, and although it's what they expect to see, it's hard to calculate, and it often takes a bit of luck.
By the time Friday arrived, Brando's four-panel comic had generated more than five million retweets and likes on social networks, and was rapidly doubling as a viral phenomenon, which also managed to spark the curiosity of more young audiences, increase the audience beyond the home audience, and then ushered in a gratifying explosion of box office numbers, showing the incredible market energy.
On Friday, $32 million.
On Saturday, $31 million.
On Sunday, nineteen million dollars.
In just three days over the weekend, 82 million dollars were swept away!
Such data easily surpassed the astonishing result of $67 million in three days of the second weekend of "Frozen" last year, and even if it was placed in the summer file, it could easily rank among the top ranks, and it lived up to expectations and showed a strong market explosion, even far exceeding Disney's initial expectations, and opened the curtain of the holiday file with a devastating attitude.