Men's skincare is on fire.

After positioning the product as a gift, taking advantage of the east wind of Father's Day, men's skin care liquid became popular all over the country overnight.

As Fang Yi said, after this big sale, the hot sale of men's skin care products has indeed become a norm, when the market door is opened, consumers accept this kind of product, even if no one is given as a gift, there will be consumers to buy it themselves.

It was noon that day.

Fang Yi had lunch in the office, and the food was quite hearty - braised beef, and it was also a well-known domestic brand.

Fang Yi is eating deliciously! The office door was pushed open, and Deng Xinhua and Mr. Li walked in one after the other, "Xiao Yi, are you eating instant noodles again?"

Fang Yi hurriedly put down the instant noodles and sneered: "No, I haven't paid my salary yet!"

Mr. Li was very strange, "That's not to eat instant noodles every day, how many times have I seen you eat in the past few days, and the company gave you that million?"

Mr. Deng pursed his lips, "This kid can't keep the money, give him one million on the same day, and he will buy a car on the same day." ”

"Wow!" Mr. Li was happy, "you kid, you kid, in the center of Jianning City, where every inch of land is expensive, a person sits in an office of dozens of square meters, and drives a car with a small one million outside, and eats instant noodles with food! "That's right, in the past few days, with the hot sales of products, Fang Yi has changed offices again, before his small office was not suitable for receiving some commercial customers, it was too small, how to say that he now has a hot project in his hands, and there are many business cooperation customers, so he can't lose the face of the company.

Fang Yi could only continue to laugh, "Just make do to fill your stomach, no, I will pay my salary at the end of the month, and I will definitely plan to use it at that time." ”

"yes, okay. Mr. Li didn't bother with this problem, he sat down on the sofa opposite Fang Yi very familiarly, took a purple sand cup from the sterilizer, and put some tea leaves into the purple clay pot to make tea, which are available in Fang Yi's office. "This time, Mr. Deng and I are looking for you, there are some things. ”

Fang Yi listened carefully, "Mr. Li, you said." ”

"During this time, our company's products continued to sell well, and the production line was already a little unable to keep up, so we decided to expand the production scale after discussion. Mr. Li said cautiously.

Fang Yi raised his eyebrows, "Financing?" "Expanding production is not something that can be decided with a pat on the head, it requires a large amount of money to buy land, build factories, pay employee salaries, and purchase raw materials.

"That's right, financing. Mr. Deng affirmed: "Now we are talking about a total of two companies, one is the leading brand of domestic skin care products, the other company is larger, is the leading brand of domestic health care products Evergreen Ivy, the investment amount has basically been negotiated, I can't tell you for the time being, signed a confidentiality agreement, but I can reveal that it is higher than the overall market value of our company now." ”

"Invest so much?" Fang Yi was a little surprised, the more the other party invested, it meant that he could control this product in his hand in the future, and the more he earned, in the future, Fang Yi might even rely on this product alone, and the increase he obtained was higher than the total income of the previous innate artifact.

"Don't be in a hurry to rejoice just yet. Seeing Fang Yi's proud appearance, Mr. Li said in a deep voice: " According to our meaning, these two companies we had better choose only one for financing, which one we have not yet decided, and, no matter what, you are the first person in charge of this product, this product is also on fire in your hands, the size of your ability, the future market planning will also affect our bargaining chips, in the afternoon, representatives of the two investors will come, I will arrange for you to meet with them, when the time comes, you talk to them about how you think of this product, what is the future prospect of the product, what is your goal, and how to position this product, you must have an intuitive conceptIt should not be said in too general terms to make investors think that our success is accidental. ”

Fang Yi was stunned, "We'll meet in the afternoon?"

"We don't know what the two investors think, suddenly made an appointment to meet in the afternoon, what, is there a problem?" Deng was always a little nervous, with the hot sale of the product, he walked floating, he never thought that one day, he could have such a big leap forward, the company can also obtain financing to go further, and this step is the key today, he is afraid that the most important part of this step Fang Yi will have problems here.

"No problem. Fang Yi stubbornly reassured.

"Hmm. Mr. Li showed a smile on his face, "We also believe that you have no problem, in this regard, you are the most professional, and you are the one who is at the forefront of men's skin care products." ”

"Yes! I know. Fang Yi also smiled confidently.

After drinking tea, as soon as Mr. Deng and Mr. Li left, Fang Yi's confident and masculine face collapsed at once, no problem a hammer, he knows a ghost! The weed strategy of ten immortals, as well as the gift strategy of Proya men's skin care lotion are not well-known in his family, but at least those who learn sales know it, he can copy it, but what about the back? The products have come to this link, and the next step is to build a brand! He is from a marketing background, but he really doesn't know how to build a brand! In the past, when I took the brand class, the teacher did not focus on teaching, the brand is actually the cultural formation process of an enterprise, and it is the real core of an enterprise.

That's a bad thing!

This is going to be the end!

I hate less when the book is used!

What a mess!

Fang Yi grabbed his head, and his hair was about to fall out.

After hurriedly picking up the last few bites of noodles, Fang Yi didn't bother to clean up the dishes and chopsticks, Fang Yi hurriedly rushed to the desk, opened the notebook, opened the computer and began to search, he wanted to make up for it, when a product in this world is hot, how is it operated later, and how does a company ensure how its products are prosperous.

Not long after turning on the computer, Fang Yi had just written a few words in his notebook, how to position the market of the product, and before he could think about what to write, there was a knock on the door of the office over there.

"Come in. ”

It was Xiao Liu, a clerk in the company, and also the full-time secretary of Mr. Li, Xiao Liu was very polite, "Manager Fang, the investor has come over, Mr. Li wants you to go to the conference room." ”

"Huh?" Fang Yi looked up, "Why is it so fast?

Xiao Liu smiled: "I don't know about this, it seems that the investors came over in advance, just now Mr. Li answered a call, and hurriedly went downstairs, and when he left, he told me to come over quickly and invite you over." ”

"Okay, I know, you go out first!" Fang Yi also kept a smile on his face, and as soon as Xiao Liu left, he suddenly collapsed on the chair, staring at the ceiling with blank eyes, "It's really over now." ”