Chapter 28: Marketing Myths

A fine of fifty?

Is fifty also called money?

I want to stand at the pinnacle of business and become an undefeated man in the shopping mall.

If he doesn't punish him with 500 million, Fang Yi feels that the other party is looking down on him, he can't wait to raise his hand and throw 5 billion out to smash the other side to death.

"You can see clearly, you can see clearly, I don't smoke, I don't smoke. Fang Yi's eyes were red, his neck was bent as if he was going to eat people, and he stared at the mall administrator opposite, and stuffed an empty cigarette case in front of the other party's eyes, "Look, this cigarette box is empty." "He is so poor that he can't even afford to buy cigarettes, and he is reluctant to throw away an empty cigarette box, so when he is addicted to smoking, he takes it out and smells it, fifty yuan, doesn't that kill him? Where can he get fifty yuan out of his poverty now? I heard that the price of meat has risen, and the meat on his body is about to be sold? He can't deduct such a big piece of meat from his skinny skin!

The other party's expression can be described as very exciting, he has been staring at this sneaky man here for a long time, and when he saw the other party take out the cigarette case from his pocket, he immediately ran over, he thought that the other party would argue with him, he thought that the other party would honestly pay the fine, and also thought that the other party would bite him to death and not smoked, but he didn't think that the cigarette box he smelled with an intoxicated face would be empty.

The man's face changed several times, and finally he forced out a sentence, "I misunderstood Mr., I'm sorry." After finishing speaking, without waiting for Fang Yi to answer, he took out his mobile phone and put it in his ear, "Hey, which one, oh, I'll come." "Hurried in one direction.

As soon as he was disturbed, Fang Yi was in no mood to stay any longer, put the cigarette case back in his pocket, turned around and walked in the direction of the park, the news he wanted to know was already known, and then he wanted to go back to the company.

The industry is also very concerned.

The headquarters of the leading brand of domestic skin care products.

Li Shihong, the president of the company, smiled and asked the vice president in charge of the market: "Vice President Sun, men's skin care products have become popular recently, and our new products have been on the market for almost two hours, has the market feedback been results?"

"It's early. Sun Mingzhi stared down at a tablet, and didn't raise his head when he heard the words, "Both I and our marketing director think that the brand positioning of our Mrs. Yipin should be women's skin care products, and the return on entering the men's skin care market is not enough, and it will also affect our brand reputation in women's skin care products, and some of the gains outweigh the losses." ”

Li Shihong looked at Sun Mingzhi carefully, and after confirming that the other party was not joking, he tapped his fingers, "Do you know that half a month ago, a health care product company called Tiansheng Shenwu launched men's skin care products, and what is its market share?"

"It is 13 percent of the sales share of our first-class women's skin care liquid. Sun Mingzhi was a little disdainful.

"Please note. Li Shihong's expression became a little serious, "They are not a professional skin care company, but a health care product company, and they are still in the experimental stage when they launch this product." ”

"Huh. Sun Mingzhi still didn't care, "I understand the market, I have been in the market for half my life, consumers are just a fresh, although their sales are one-tenth of ours, but do you know what their buying groups are? I have clear data here, almost all of them are women, what does this mean? This means that they are not rational consumption at all, this is curiosity consumption, and once this hunting time has passed, it is the time for their products to paddle." ”

Li Shihong frowned slightly, "What if the male consumer group accepts this product during this time?"

"I'm a man with you, and I know men. Sun Mingzhi raised his head slightly and said firmly: "We men don't need skin care products." ”

Li Shihong didn't speak, his eyes stared directly at the box of beautifully packaged and ununpacked natural fetish men's skin care liquid gift pack that Sun Mingzhi placed on his desk, and he saw it deeply, fascinated, and intriguing.

"Eh!" Sun Mingzhi was suddenly embarrassed, "This is what my daughter gave me." ”

"I understand. Li Shihong nodded decisively, and at the same time, his figure moved quietly, blocking Sun Mingzhi's view of his desk, and affirmed: "We men never need skin care lotions. ”

It's the same with a lot of companies.

I asked how my company's products were, and when I learned that there was no market feedback, I had a lot in my heart, and this product must have been pounced.

At the same time, they also determined one thing, the market of men's skin care products, is really just a flash in the pan, the market of men's skin care products has not been opened, this time, the biggest loss, must be the natural fetish, because their investment must be the largest, in contrast, they are a little gloating, feel that the innate fetish is the biggest fool, especially the person in charge of this product in the innate fetish, but also the fool of the fools.

However, soon, a piece of news quickly spread throughout the industry like a whirlwind, stunned the entire industry.

This news, the source is unknown, but after repeated confirmation, it has been proven to be 100% true, the natural fetish launched by the men's skin care liquid gift pack has been given market feedback, and the product sales have made preliminary statistics, the natural fetish to the previous half month sales as the standard hoarding of the next month's sales, in today's day all sold out, the natural fetish to create a sales myth, on the eve of Father's Day, sales in the case of already explosive sales, and then increased by 30 times, according to incomplete statistics, the single-day sales of the men's skin care liquid launched by the natural fetish, including the products of Mrs. Yipin, is 1.5 times the total sales of all women's skin care products in the country on the same dayThere is a certain error in this number, but after the real complete statistics, this number will only be larger, not smaller.

"Oh my God!"

"What's the situation?"

"Who spread this rumor?"

When Li Shihong, the president of the leading domestic skin care product brand, saw the news, his eyes were about to pop out.

Vice President Sun Mingzhi didn't believe it either, and held the tablet vigorously, his eyes almost on the screen.

The two of them stared at each other for a while.

Li Shihong stared at Sun Mingzhi faintly, "Vice President Sun, should you give me an explanation?"

"This is curious consumption, impulsive consumption, irrational consumption, this group of consumers is so unreasonable!" Sun Mingzhi seemed to have suffered great humiliation, and his hands were trembling with anger......

The reporters were quick to respond.

When the industry was still shocked and did not react, there was a news report on today's headlines: "The sales director of the leading brand of men's skin care liquid, the natural fetish, threatened that this is a victory in product positioning, and in the future, men's skin care products may become the norm." ”