Chapter 0601: A Good Show

Tolisso originally wanted to take Rolls-Royce from the Wicks Group with an offer of up to $400 million, but now because of the sudden addition of Tianming Automobile Company, it completely disrupted BMW's plan, and Tianming's offer was $500 million, and BMW would definitely not be able to take Rolls-Royce away at a price less than $500 million.

Since the low-price acquisition will not work, it can only increase the offer, and it is best to make Tianming Automobile Company retreat.

"But isn't the Wickers Group already in agreement with Tianming Automobile Company? The press conference has been held, isn't it a little inappropriate for our company to compete again?" Rodriguez asked suspiciously.

As long as the Wix Group and Tianming Automobile Company have not signed a formal acquisition agreement, our offer is normal business competition. Tolisso smiled and motioned for Rodriguez not to think about it that much.

In the business world, only interests are considered, and the rest is secondary.

"If that's the case, our company is likely to have a bad relationship with Tianming Automobile, and with Tianming's relationship with the Chinese government, it may be even more difficult for us to enter the Chinese market. Rodriguez said with a worried look on his face.

Tolisso was stunned, Rodriguez's words are not unreasonable, BMW has been preparing to enter the Chinese market in recent years, in fact, as early as the eighties when China held the first Shencheng Auto Show, BMW has already put forward a request to build a joint venture in China, but at that time Lee Ming-che adopted Zhou Jingming's opinion, and did not rush to introduce such a luxury car brand.

This delay is almost ten years, until now, BMW has not been able to fully enter the Chinese market, the huge potential of the Chinese market, has become a big cake that all car manufacturers are eyeing, Tolisso has heard rumors that Volkswagen's luxury car brand Audi has been in contact with the Chinese side, and will soon be able to enter the Chinese market.

Snatching the duck that Tianming Automobile Company is about to reach its mouth at this juncture is indeed not conducive to BMW's layout in the Chinese market.

"The matter of the Chinese market is put aside for the time being, we first put the acquisition of Rolls-Royce in the first place, as for the entry into the Chinese market, we are normal business competition, and Tianming Automobile Company has no reason to retaliate against us because of this. After some thought, Tolisso replied.

Tolisso insisted that Rolls-Royce Motor Cars be merged into BMW.

"And what is our offer?" said Tolisso, and Rodriguez didn't say anything more, but continued to ask.

"A billion marks!" replied Tolisso.

One billion marks, such an offer, and before Zhou Jingming's rebirth, BMW's offer to acquire Rolls-Royce is exactly the same, and this is also the highest offer of BMW, and later when Volkswagen raised the offer and wanted to compete with BMW for Rolls-Royce, Weeks Group hoped that BMW could increase the offer, but was rejected by BMW, because BMW believed that Rolls-Royce was worth one billion marks, not a single cent.

Therefore, in the first round of competition, BMW lost to Volkswagen, but later, for various reasons, Volkswagen announced that it would sell the Rolls-Royce brand to BMW a few months after acquiring Rolls-Royce, and Volkswagen only retained the Bentley car brand.

And now, BMW's offer to Rolls-Royce is still a billion marks, and it has to be said that history is always strikingly similar.

"Okay, I'll go and prepare the materials in a moment, and tomorrow I will officially hold a press conference to announce my participation in the competition for the acquisition of Rolls-Royce. Rodriguez nodded.

The day after tomorrow is the time for the Wix Group to hold a shareholders' meeting, and BMW must announce its participation in the competition before the shareholders' meeting, otherwise it will be too late.

Meanwhile, Wolfsburg, Saxony, Germany.

Zhou Jingming is naturally no stranger to the city of Wolfsburg, and the first foreign city he went to after his rebirth was Wolfsburg, which is the headquarters of Volkswagen.

Tianming Automobile Company's acquisition of Rolls-Royce Company by spending 500 million US dollars has caused a stir all over the world, especially in Europe and the United States, where the news spreads the fastest, and Volkswagen has also obtained this shocking secret for the first time.

At this time, there were also several people sitting in the office of the CEO and chairman of Volkswagen, Piëch, who were all the absolute top executives of Volkswagen, and Piëch called them over to discuss how to deal with Tianming's imminent acquisition of Rolls-Royce.

For Piëch, Chinese car consumers are actually no strangers, whether it is SAIC Volkswagen or FAW-Volkswagen, it is the old man who can be called the "czar" of the automobile industry, especially the joint venture project of SAIC Volkswagen, if it were not for Piëch's exclusion, this project would have died a long time ago.

If you know a little about the Piëch family, you will find that Piëch's years in power at Volkswagen were a typical "palace fighting drama", and the merger of Volkswagen and Porsche, two car manufacturers of the same origin and blood, was also completed under Piëch's planning.

It can be said that Piëch is definitely a legend in the automotive world.

"Presumably the news that has spread all over the world this afternoon, you all know that Tianming Automobile Company is about to acquire Rolls-Royce, and Rolls-Royce is also the object of our company's long-term merger, what do you think about this matter?" Piëch asked in a majestic voice, looking at the crowd.

Volkswagen wants to enter the ultra-luxury car market for more than a day or two, and the acquisition of Rolls-Royce is the most important preparation they have to make for this.

"Chairman, since Tianming Automobile Company has not signed a final agreement with the Wix Group, can we cut off the beard?" said one of them.

"That's right, Tianming's offer is not 500 million US dollars, as long as our offer is higher than 500 million US dollars, no. Another person chimed in.

"Our company has always had a good relationship with Tianming Company, and if we do this, won't we erect a barrier between our two companies?" someone quickly retorted.

Unlike BMW, Volkswagen and Tianming have a cooperative relationship in many fields, and if they also learn from BMW's direct quotation, it is indeed unreasonable.

"It's really not appropriate to be directly involved in the competition. Piëch, who was sitting there, nodded, "But you can't just watch Rolls-Royce fall into the hands of the rest of the companies." ”

"If we don't compete, the deal will be done the day after tomorrow, and then we really won't be able to do anything. ”

"It's not going to be done so easily. Piëch smiled cunningly, "Even if we don't participate in the competition, BMW will not sit idly by, let BMW take the lead first, we will watch the fire from the sidelines, depending on the situation, and then make specific plans." ”

A deal that is close to completion, because of the addition of BMW and Volkswagen, it suddenly became lively. A good show is about to be staged.