"Cultural Exchange between the East and the West: Tianming Company is about to become the owner of Rolls-Royce Motor Cars"!

BBC News in the United Kingdom urgently produced this special feature in the afternoon after the press conference.

In this feature report, the BBC's guest commentator provides a detailed analysis of this cross-border merger...... As a car manufacturer that has emerged in recent years, Tianming Automobile Company is gradually becoming the leader of the international automobile industry leading the trend of vehicle consumption, and we have to wait and see what kind of wonderful chemical reaction will be triggered between the two by Tianming Company's acquisition of Rolls-Royce Motor Cars......

News media such as Time Magazine and the Washington Post in the United States also reported on this matter for the first time.

Time magazine called the merger "a historic moment that will change the pattern of the world's auto industry today," while the Washington Post believes that "this acquisition of Rolls-Royce shows the strength and ambition of Tianming Motor Company, which is likely to be preparing for its entry into the luxury car market."

Most of the media have made a very objective evaluation and analysis of Tianming Automobile Company's acquisition of Rolls-Royce this time, and did not express their attitude towards this acquisition, but many media, especially the local news media in the United Kingdom, expressed concern and even opposition to Tianming's acquisition of Rolls-Royce.

Rickon, an automotive columnist for The Times, wrote, "As a young car manufacturer that has just risen, I don't deny that Tianming Automobile Company has great ambitions, but for a company that has been making low-end cars for a long time, can he run the two ultra-luxury car brands, Rolls-Royce and Bentley? ”

The Daily Telegraph, another British media, was even more vehement, "Selling a local British company like Rolls-Royce to a Chinese automaker that has been established for less than ten years is an insult to Rolls-Royce and Bentley, two century-old car brands, and a shame on our British royal family!"

Karina, a reporter for The Independent, also said, "Rolls-Royce itself has fallen into a serious financial crisis, and at this time, selling this company to a Tianming automobile company with weak capital status and no experience in luxury car operation is tantamount to making Rolls-Royce's situation even worse, and I have a hunch that in a few years, the Rolls-Royce brand will completely disappear from the public eye." ”

Not only these news media, but also major international automobile manufacturers have also expressed great concern about this matter, because the acquisition of Tianming Automobile Company is too sudden, especially the major automobile manufacturers in the European and American markets, Yixuan SUV set off the "SUV wind" has just begun, Tianming Company has made such a move, so how can these companies not be surprised!

"Keep an eye on the follow-up of this matter!" the current head of General Motors immediately instructed his secretary.

"Let someone go to China to find out the background of Tianming's acquisition of Rolls-Royce, and then summarize this information and tell me as soon as possible. Hideyoshi Toyoda, president of Toyota Motor Corporation, said the same.

Because this news is so shocking, even the domestic side knew the news for the first time.

FAW-Volkswagen headquarters.

"Tianming Automobile Company actually spent 500 million US dollars to bring Rolls-Royce Company home, what does Zhou Jingming want to do?" Xu Bohua took the newspaper in his hand, frowned, and muttered to himself.

At this stage, Tianming Company can be said to be FAW-Volkswagen's biggest competitor in China. Although between February and May this year, with the newly introduced urban golf sedan, FAW-Volkswagen's car sales once surpassed Tianming's Phoenix brand sedan and the newly released Yixuan SUV.

But the good times did not last long, after entering May, Yixuan SUV suddenly became popular in the European and American markets, under the influence of the European and American markets, especially under the influence of the collective purchase of cars in Huaxi Village, even with the domestic Yixuan SUV, it has become popular, more and more consumers are buying SUVs, and on the contrary, it is the decline in sales of urban golf cars.

And no matter what marketing methods Xu Bohua uses, it still can't change the fact that the sales of Yixuan SUV are slowly surpassing that of Golf sedans.

"Could it be true that as rumored by the outside world, Tianming Automobile Company is ready to enter the luxury car market?" Xu Bohua thought of this, and his brows wrinkled even deeper, "No, we must speed up the negotiation progress with Audi and strive to introduce the Audi 200 into China as soon as possible!"

When negotiating with Volkswagen for the Golf sedan, Xu Bohua was already in contact with Audi at the same time, and the introduction of the Audi 200 car this time will become another major move of FAW-Volkswagen this year. But if Tianming Automobile Company also wants to enter the luxury car market, then FAW-Volkswagen must lay out as soon as possible, otherwise once Tianming Company participates in it, Xu Bohua knows what the consequences will be.

In just one afternoon, Tianming Automobile Company became the focus of the world's attention, and everyone's eyes were focused on this matter.

According to Williams at the press conference, in two days, the Weeks Group will hold an extraordinary general meeting of shareholders to formally vote on the acquisition of Rolls-Royce by Tianming Automobile Company, and at that time, the Weeks Group will also officially announce the merger of Rolls-Royce into Tianming Company.

It seems that there is no suspense in all this.

Munich, Bavaria, Germany.

As a world-famous luxury car manufacturer on the same level as Mercedes-Benz cars, BMW was formerly known as Bavarian Engine Manufacturing Company, which specializes in the production of aircraft engines, which also explains why BMW has been able to successfully control Rolls-Royce Aero Engines, because the initial business is in aero engines.

BMW's blue and white logo represents the blue and white state flag of Bavaria, because it was originally started by the engine, so BMW's engine technology is the most exquisite in the whole Germany and even the world, and even the V12 engine used by Rolls-Royce is provided by BMW.

BMW has always been interested in acquiring Rolls-Royce, which is almost no secret in the industry, but in order to achieve the purpose of acquisition at a lower price, BMW has not made a formal offer, and thought that the overwhelmed Weeks Group would take the initiative to contact them, but they did not expect to kill Tianming Automobile Company at this time, and directly quoted 500 million US dollars, which disrupted BMW's plan.

"This Tianming company, how can you start so quickly?" said Tolisso, the current CEO of BMW, in the opinion office of BMW headquarters, holding a newspaper in his hand.

"So what do we do now, if people can't buy Rolls-Royce, how can we lay out the ultra-luxury car market?" Rodriguez, who was sitting opposite Tolisso, BMW Group CFO frowned.

"Directly announcing its participation in the acquisition of Rolls-Royce, Rolls-Royce must be merged into our BMW!" Tolisso replied softly, looking at Rodriguez.

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