After returning from the hotel in Shoushan, Li He stayed in the bedroom for a day without going out, and He Fang was curious about how he could sit honestly for a day. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Because Li He decided to do something very suitable and preemptively registered the Chinese trademark of the world's top 500.

For example, BMW, Benz, Siemens, Volkswagen, GE, these Fortune 500 Chinese trademarks in China.

In 1978, the Trademark Office was reinstated, but with the promulgation of the Trademark Law last year, it was officially opened, and the estimated growth was in single digits.

Li He registered these trademarks not to make money, but just for a psychological refreshment. Besides, a good name is also a resource, not to mention that trademark resources are even more limited. In the translation industry, the translation of the names of foreign characters is as beautiful as possible, and the translators themselves do not realize that this is a resource, but only feel that they are just "Xindaya".

"BMW incense car picks up the pendant", "BMW carved car fragrance full of road", "BMW incense car", people feel that after buying BMW, they have the style of dignitaries and generals. Such a good name, a name with Chinese meaning is used by foreign companies, and it is ruined. Li He can only say I'm sorry, you should continue to call Bayil.

Mercedes-Benz directly gives people the intuitive feeling that a fast-moving car is running in the wilderness and on the road. As for the back called benz, it is still Mercedes-Benz, and Li He can't care about it.

Mercedes-Benz, BMW, Sakura, HP, Apple, Uni-President, Master Kong, Unilever, Hualian, Siemens, Philips, Rinnai,......

Li and Button thought in their minds, and wrote four pages densely, each marking the industry category to be registered.

These global companies, which occupy almost the vast majority of the market in China, must register trademarks in China if they want to enter China, but if their trademarks in China have already been registered by others......

That's fun!

Maybe when they enter the Chinese market, they find that they don't have these names, and maybe they will change other names, such as KFC called KFC, which doesn't have a big impact.

Maybe there will be companies with deep pockets that will be deadly buckled, such as BMW, Lao Tzu is called BMW in Hong Kong, life and death cannot be changed, and the wealth is big, so you can make a price.

There may be protests, such as Sumitomo, Bageya Road, this is very unscientific, Chinese characters are almost 100 years old, how can they not be used in China, maybe they will apply for administrative reconsideration, litigation to the end.

Of course, strictly speaking, from the essence of business, the name and the company's business relationship are not certain, which is more advanced, Apple mobile phone, Sydney mobile phone, strawberry mobile phone, cherry mobile phone?

Many people think that most of the names are good because they are well run, and there is no essential difference between Master Kang and Master Zhang.

The name "Zhonghua" does not feel high-end, but Chinese cigarettes are synonymous with high-end, and the name "Zhonghua" has little to do with it, and the keyword must be a good product.

Li He slowly picked up the teacup and took a sip of tea, the corners of his mouth smiled slightly, this pleasure of bad taste may only be understood by himself.

When I was about to buckle the pen cap, I thought about it and added Wang Laoji again, and you will have a lawsuit in the future, which is very troublesome.

The matter of registering a trademark can only be handed over to the thin monkey, and it is inconvenient for Li He to come forward under his name, which will damage the image.

Stretching his waist, he went out and arranged for someone to find the thin monkey.

There was a group of half-grown children playing slingshots at the door of the house, and Li He was also a familiar face, but he rarely spoke.

Li He beckoned to a child at the door, "Xiao Wei, go and call someone for me, these two dollars will be given to you." The bike can ride it, ride my bike".

was probably only fourteen or fifteen years old, and happily accepted the money, and according to Li He's explanation, he seemed to run away on a bicycle for a while.

Hearing that Li He had something to arrange, the thin monkey appeared in front of Li He.

Li He handed the few pieces of paper to be registered directly to the thin monkey, and briefly talked about the process of trademark registration.

The thin monkey listened carefully and came to the Trademark Office without hesitation.

The Trademark Office is located in the building of the State Administration for Industry and Commerce, and the thin monkey is very familiar with this magnificent building. But when he arrived at the door, the thin monkey didn't dare to enter, and there were armed police standing guard at the door, and he was a little timid.

"Comrade, do I want to register a trademark in it?" In order to prevent making a joke by mistake, the thin monkey specially asked the people who entered and exited the building.

"Yes!", receiving an affirmative reply, the thin monkey was not at ease in his heart.

I looked at a few pieces of paper in my hand, and finally went in.

"I, I'm going to register a few trademarks......" The thin monkey entered the hall, regardless of the three-seven-twenty-one, and asked when he caught someone.

"To register a trademark, go to the trademark office on the second floor".

Finally found the right place, entered an office window, and the thin monkey hurriedly handed over the note written by Li He.

The beautiful clerk was taken aback when she saw it: "Huh, so many?"

"Yes, it's a bit much!" replied the skinny monkey quickly.

The female clerk counted them directly, and asked in disbelief: "There are more than 200 trademarks, are you sure that all of them must be registered?"

"Yes!" the thin monkey nodded quickly.

"What? more than two hundred? Isn't it?" The other people working inside heard the conversation between the clerk and the skinny monkey, and they all gathered around.

"Wow, that's a lot! There are more than two hundred!"

"More than 200! Our registry has less than 200 registered in a year!"

The whole office gathered around as if it had exploded, talking and looking at the thin monkey with a surprised look.

Skinny Monkey is a little embarrassed!

"Coca-Cola, Pepsi, Sakura, HP, Uni-President, Master Kong...... Is that all?" the beautiful clerk read in a crisp voice.

Almost none of the names on it have been heard of Skinny Monkey, but this is written by Li He, and it must not be wrong!

The thin monkey nodded vigorously.

"Oops, this Coca-Cola is not good, it was registered by the Americans!" the beautiful clerk frowned.

"What, was registered by the Americans?" The thin monkey felt inexplicable, and secretly wondered in his heart: "What are the Americans doing in China to grab registration?"

"What about the others?" asked the thin monkey quickly, afraid that the others would also be snatched by the Americans!

"Everything else is fine! Go over there and pay the money, come and fill out the form," replied the beautiful clerk.

But in the end, the thin monkey still had to cry, and after signing hundreds of forms to be signed, his hands had to shake.

At this time, the staff of the Trademark Office did not yet have the concept of grabbing the mark. The efficiency of the work is also quite fast, I checked it on a piece of paper, there was no duplicate name, and I began to stamp, "The 3-month announcement period was approved, and no one raised an objection, so I came to get the official trademark certificate."

The armed policeman standing guard saw the thin monkey coming out with a bunch of official seals and documents, and he was also quite curious to take a few more glances at the thin monkey.

When the thin monkey handed over a pile of official seals and documents in front of Li He, Li He almost couldn't believe that this matter was so smooth.

"It's all done?" Li He asked with wide eyes.

"No! there's a Coca-Cola that hasn't been registered!" said the skinny monkey, wiping the sweat from his forehead.

"Let this big guy run away!" Li He smiled, not at ease, "But everyone has set up factories in Shenzhen, and it is normal to register a trademark."

After doing such a boring thing, Li He suddenly felt a burst of excitement, yes, excitement, and he never got tired of it.

The point is that there are not many things that can interest him.

Li He suddenly opened the door to a new world, and he almost burst into tears, ******, it was not easy to find his excitement.

(To be continued.) )