With the official release of "Mystery Superstar", the summer file has come to the hottest period.

Even if there are not many movies with box office potential this summer, many movies will either be moved to May Day and Qingming files, or postponed, and this movie will inevitably be mentioned on any website or forum related to the movie, wherever movies are discussed.

The vast majority of viewers who have watched the movie were moved by the family and friendship in the movie, and were shocked by the heroine's practice of voice day after day until her voice fell dumb.

Although it is full of many sailors, in the face of super word-of-mouth, Tang An's accumulated credibility and popularity for ten years have not had much impact.

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China Film Co., Ltd. has been doing negative marketing for "Mysterious Superstar" since the second day, but it also has to take into account the promotion of "Transformers 4", so most of the resources are still promoting their own movies.

Ah Tanuki Pictures is the same, they didn't have a movie to go on in the summer, but "Old Boy: The Raptors Across the River" is the main vote of Youku, and the ticket evasion ticket is a project to participate in the distribution, and the box office is not bad.

is a low-budget movie, and this song is not famous, but Ah Tanuki didn't take it to heart.

But it's nearly 40 million in two days, which is already very good for a small-budget movie.

After all, Tanuki Pictures is a listed company and needs performance, even if it doesn't care if it can make money at the moment, but the movie is already considered a success, and the necessary investment is still necessary.

Neither of them has maximized all their resources to target "Mystery Superstar", but the reputation of "Transformers 4" has been broken, and it has been screened for half a month.

Seeing the spread of "Mysterious Superstar" and the high box office, Campex also quickly made a decision to invest most of his resources, all for "Mysterious Superstar"!

At this time, the box office trend of "Transformers 4" is irretrievable, and no amount of publicity can be saved.

What's more, there is also a movie with a big reputation and box office explosion in the same period, which will inevitably cause a large number of audience diversion.

At this time, if it can affect "Mystery Superstar", it can be regarded as indirectly helping "Transformers 4".

On the morning of the 12th, the behemoth of China Film quickly moved, and its hundreds of companies, don't look at the management is very loose, all of them are grass kings, with strong independence, but they really want to move at the same time, plus related companies, optoelectronics in various provinces and cities, can affect half of China's entertainment industry.

The state-owned enterprises with the prefix are still the industry leaders, and none of them has ever been simple.

As the traffic leader of the Internet propaganda front, Weibo took the lead in the change.

Dozens of "experts" in the education and cultural industries who are often active on the Internet, some filmmakers from directors, screenwriters and other associations including the Film Association, well-known film critics, big Vs, and columnist film critics have published long comments almost at the same time, focusing on the so-called "three views" in the movie.

A well-known film critic:

I don't know why the ratings are so high! Is it that as long as the movies directed by Tang An are rated high? Could it be that the domestic audience no longer has the ability to distinguish between good and bad, and will only blindly agree?

Originally, I was looking forward to Tang An's films, after all, he has also made several good films in the past ten years.

But the three views of this movie are really wonderful, except for the domestic violence that can be said in the movie, there is really nothing else to say.

The heroine's three views are so wonderful that it is shocking, she feels that her father is abused in the house, but isn't she spoiled and become lawless?

Everything is based on herself, she beats and scolds and smashes things when she doesn't go well, satirizes her classmates who have always cared about her, and loses her temper with her brother who cares about her at every turn, her mother not only has to endure her father but also has to endure her sarcastic abuse of her mother.

Could it be that my mother has lived in vain for so many years? Does my mother not know whether my father is good or bad? If it is really bad, I don't know that I want to divorce? Why is my mother unwilling to divorce?

Because for a mother, there is no problem for a man to earn money to support the family! The only problem is that he secretly sold the necklace and bought a computer that affects her daughter's study!

Stealing and selling things is why I was beaten, domestic violence is indeed wrong, but I am also at fault, so as a mother, I understand this truth and understand that as a family, we must tolerate each other!

On the other hand, the heroine perfectly inherits her father's concept of domestic violence!

From the father's point of view! 12 hours a day to earn money to support the family, for the sake of the children to spend double cram school to let the unhappy daughter study, is this not caring about his own daughter?

But the child doesn't understand at all, shouldn't he feel sad as a father and can't vent?

Compared with Tang An's previous movies, the three views of this movie are really not correct, I don't like this heroine, I don't like self-righteous children, and I also think of myself when I was a child who was ignorant, I am ashamed that my parents are like this, I don't know why I have such a high evaluation!"

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Press releases that had been prepared for a long time began to be scattered in every corner of the Internet, and a large number of trolls were dispatched, frequently haunting various forums and websites for five cents, leaving behind a lot of garbage.

At the beginning, the rhetoric was not particularly intense, and the hype should be gradual and pay attention to a method.

Boiled frogs in warm water are applicable in many places, first not so intense, and then more and more out of context, a few sprays blindly, and the masses will believe the words that are not so excessive in the front.

In the morning, similar topics about the three views of movies can be seen everywhere on the Internet, and at first it was a normal discussion, but slowly the rhetoric became more and more intense and indignant.

Experts in education and culture have also begun to frequently criticize the bad values conveyed by "Mystery Superstar".

Ahri Pictures quickly followed up, and the two major groups worked together to make the popularity of the summer file come to a peak again!

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On Saturday afternoon, Tang An had already finished his roadshow in the capital and was ready to rush to another big ticket warehouse magic capital.

On the way to the airport, I looked at the articles on the Internet in the car.

A well-known professor and education expert: "The concept presented by "Mystery Superstar" is: cultural achievements are not important, and I can become an instant hit without working hard and speculatively spreading online videos.

In order to fulfill his ideals, he can divorce his parents, abandon his father who is willing to pay double his tuition, and let his younger brother become a single-parent child.

As long as I sing well, I can score 30 points, I can never devote myself to the study of culture, I can skip school and go out to pursue overnight fame!

You can bully the weak and fear the hard, bully the younger brother, indulge your emotions in the boys who pursue you, use the boys who pursue you, gain your own ideals, and educate your mother with vicious language and reprimands.

In front of a powerful father, fearful, submissive, and well-behaved like a baby in front of a music producer!

Extremely selfish, arrogant, unscrupulous, irritable, willful, and anxious.

If such a child can achieve the so-called "success", this is a wrong direction for the audience! If a child who has not established three views watches this film, what a bad impact it will have on him!

I call on all parents once again not to let your children accept this wrong values, all the students who are still in school, you have not yet left the society, it is easy to be influenced by the outside world, and you should not let such a movie make you deviate from the correct values and outlook on life. ”

"The education bricks are here. ”

Tang An shook his head, now he has become a sinner who induces the flowers of the motherland.

Standing on the moral high ground has always been one of the strongest methods of marketing.

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PS: There is another chapter, it has to be late, about four o'clock, good night to fight.