On July 10, 2014, two weeks after the release of "Transformers", "Mysterious Superstar" also officially landed in major theaters in China.

Tang An went to sleep after watching the rough box office at 11 o'clock in the evening, and the final accurate box office would not be much different, and he was still busy next, and he didn't stay up all night waiting for the data of the special fund office to come out.

He went to bed early, but countless people across the country were more concerned than him.

At 12 o'clock in the morning, major companies and some large media have already obtained accurate data.

171 million, setting a new single-day and first-day box office record in the history of Chinese films.

However, there is still a gap compared with the first-day 1.9 of "Transformers 4", and it failed to break the first-day box office record in mainland film history.

Although because "Transformers 4" has a 3D and giant screen version, the ticket price is advantageous, coupled with more than 70% of the film schedule on the first day, "Mystery Superstar" is a 2D movie, and only 40% of the film is scheduled, it is almost impossible to break the first-day box office record in mainland film history created by "Transformers 4", but when most of the media get this data, they are still in a trance.

The first three or four years of Tang An's directorial career relied on word-of-mouth to catch up and surpass, whether it was facing "Transformers 1 and 2", or "Seven Swords" and "Red Cliff", there were not many people who were optimistic about Tang An at first, after all, these films had more potential to be blockbusters than Tang An in terms of genre, director, and lineup.

Let's take a look at what genre Tang An filmed in the past few years, "Horror Cruise" is a niche horror and suspense film, even if "Shark Beach" is successful, but the subject matter is limited there, and it is not optimistic about Xu Ke's martial arts films.

Not to mention "Super Body", there was no concept of domestic sci-fi films at that time, and the No. 1 role was still Li Binbin.

Sidan Shuangbing had no box office appeal at that time, and it was usually matched with Xiangjiang stars in domestic blockbusters.

"The Wind" is another spy war film, although it seems that the lineup is very strong now, but in that era of chasing Xiangjiang stars, it is not a big deal.

In the past, Tang An had just debuted, and every time he basically surpassed a number of promising blockbusters with the attitude of half a dark horse.

However, in the next five years, there has never been such a situation, especially since Tang An opened the era of one billion domestic films with "Edge of Tomorrow", and as soon as it was released, he directly beat all the films in the same period with a crushing attitude.

He has met Feng Xiaogang, Zhang Yimou, Chen Kaige, Xu Ke, Jiang Wen and other big directors head-on, from the first day to the end of the movie, the whole process was crushed, no matter which movie it was, there was not even a little hope.

There will be no cliché plot that is not optimistic in the early stage, a box office explosion, a reversal, and a slap in the face.

The industry is basically accustomed to Tang An's unbeatable ride, far ahead of all movies in the same period, which is not at the same level at all.

But this year, Tang An seems to have returned to the situation of his early years, the box office in the early stage was not as good as his opponent, and he relied on his super reputation to counterattack in the second half of the year.

The media is very unaccustomed to it, although they have been bored with all kinds of bragging, but when Tang An's movie is released, there is basically no wave, and all the news is a box office hit, touted from various angles.

Like many people in the industry, the media actually hope that Tang An will encounter Waterloo, and the harder he falls, the happier they will be.

After all, this is the topic, otherwise, the new day will be the same news, and the masses will not be interested.

But it's one thing to think in my heart, but I'm really not used to it happening right in front of my eyes.

Although there is only a difference of less than 20 million at the box office, and it is only because of the ticket price and the lack of a 3D version, it is also a gap, and the real number is that the box office of "Mystery Superstar" on the first day is lower than that of its opponent, which is the first time in several years.

"Alas, Tang An really lost a game, when was the last time the box office was lower than his opponent on the first day?"

"I don't remember, but it's been a few years. ”

"Whatever he does, hurry up and send out the manuscript, I've been waiting for a long time. ”

"Yes, hurry up, "Mystery Superstar" has a good reputation, and it will be better to catch up with the box office of "Transformers 4" in the same period in a few days, and "Transformers 4" only had a box office of 31 million yesterday. ”

"I almost forgot when you said this, "Transformers 4" only has 31 million box office left in a single day, and it is estimated that it is hanging like this, and it is difficult to break 2 billion. ”

"It's finally a little fresh, this Tang An doesn't have any big news except for the movie release every year, Feng Xiao just said in public that he wanted to draw reporters, and Zhang Yimou also made a superbirth incident. ”

"Come on, if you want news, you can follow it. ”

"Cut, I'm not stupid, do you dare to go in exchange for you?"

Not to mention secretly photographing Tang An, even if the senior executives of major companies, the reporter paparazzi will not provoke him.

Otherwise, there have been almost no scandals about the CEOs and executives of large companies, and in comparison, Chen Guanxi's little is nothing.

......

Almost at the same time, major and medium-sized online media reported on yesterday's release.

Early the next morning, the Internet was full of updates and box office data for several films.

Tang An's new film "Mysterious Superstar" received 171 million on the first day, losing to "Transformers 4" and failing to refresh the first-day box office record in mainland film history again. ”

"The tear-jerking and inspirational blockbuster "Mysterious Superstar" detonated a movie-watching frenzy in the national film market as soon as it was released, with a first-day box office of 171 million, once again refreshing the first-day box office record of Chinese films created by Tang An himself"

"Tang An encountered his biggest opponent, "Mystery Superstar" had a bad start, and the box office on the first day was 20 million lower than "Transformers 4", the first time in recent years!"

""Mysterious Superstar" won 171 million on the first day, but lost to 190 million on the first day of "Transformers 4", can Tang An defend the dignity of domestic films and win the summer file as the box office champion!"

"Tang An rarely falls behind at the box office, and the myth of undefeat is about to end?"

"171 million on the first day, Tang An once again set a new record for domestic films, and "Mysterious Superstar" completely touched the audience's tear ducts!"

......

Most of the positive reports are positive, as for some news saying that "Mystery Superstar" is not as good as "Transformers 4" at the box office, and if it declines, it is purely to attract attention.

The 171 million on the first day of "Mystery Superstar" is lower than the 190 million on the first day of "Transformers 4", but the two sides schedule a 40% film and a 70%, even if the duration of "Transformers 4" reaches three hours, this gap is enough to erase more, not to mention that there is also a gap in ticket prices.

The audience watches all kinds of news every day, has experienced enough news baptism, and is not stupid, many netizens have left messages below to scold.

"Editor's NC, don't compare the garbage of "Transformers 4" with "Mystery Superstar", the three-hour film has at least an hour of advertising, and my eyes are tired when I watch it. ”

"That is, I heard that there are nearly 100 advertising placements, and I am embarrassed to scold "Little Times" for being a super-long MV, scolding "Private Custom" for being an advertising film, and "Transformers 4" for the ubiquitous advertisements, why don't you scold, a good blockbuster has become an advertising film. ”

"Come on, "Transformers 4" has collapsed, it was only 30 million box office yesterday, and I'm embarrassed to blow it, I don't think about it if I look at two billion. ”

"Where did the editor get his face, a 2D and a 3D, it's almost such a box office, "Transformers 4" is really not good, "selling copies" is getting worse and worse, but the level of advertising has increased a lot. ”

was scolded, but these media want this effect.

This is also traffic, the most important thing to do media is traffic, regardless of whether netizens are here to scold people, and even the more scolding the better, the more people scold, the better.

If the same report "Mystery Superstar" is a box office hit, the same news audience will watch too much, and they will not click in, where will the traffic come from.

......

As Tang An's biggest opponent in the summer file, China Film is also always paying attention to "Mysterious Superstar".

won 171 million with 40% of the 2D movie schedule, which gave China Film a huge pressure, and the schedule of "Transformers 4" was further compressed.

Although it dominates most of the 3D screens and giant screens in the country, the lack of film scheduling is a big trouble that cannot be ignored.

However, "Transformers 4" has been in theaters for two weeks after all, and with three or four new films released, it is already very good to be able to keep 30% of the film schedule.

"Mystery Superstar" is only 40%, which is also the result of the Chinese Film Department theaters doing their best to support "Transformers 4".

The president of the marketing branch, a big mountain, was forced to jump ship to Wanda, and also suppressed some people within the group.

However, Compex can only affect its theater chains, and it can't even be completely in charge, and the management of each company and local optoelectronics have no less influence on the theater chain than China Film.

The two major distribution alliances of Sihai and Kyushu did not deliberately compress the schedule of "Mysterious Superstar", after all, they also want to make money, at most a little bit more inclined to "Transformers 4".

"Rat-eyed guy!"

Kang Pei couldn't help but curse secretly in his heart, everyone was timid and afraid, and no one wanted to be a bird.

Kang Pei also contacted Wang Zhongjun and them one by one, hinting at it, and jointly overthrow Tang An's monopoly on the film industry, so that major companies can come forward.

Now Hantang Media and Hantang Pictures have accounted for 30% of the share of Chinese films in China, although a few years ago Berner and Huayi both reached 20%, or even 25%.

But at that time, there were only two or three large companies, and now in addition to five or six giants, there are many medium-sized film and television companies such as Lay's, and 30% of the market share is enough to go against the sky.

In contrast, other companies are drinking soup behind their backs, and the biggest piece of fat is eaten by Tang An, and he is not allowed to spit it out, what do others eat!

But there was no good response, one by one was ambiguous, there was no great hope, and no one was willing to make a move.

Unless everyone shoots at the same time, but that's not possible.

The problem of film scheduling cannot be solved for the time being, and we can only make a fuss from the movie itself.

In addition to the publicity of Transformers 4 itself, the main thing is the negative marketing for Mystery Superstar.

Since yesterday's release, the marketing department has been looking for a breakthrough, and the director of publicity and marketing has said his plan.

"Kang Dong, everyone, I studied it carefully, I think we can start from the protagonist in the movie, this heroine is actually a copy of his father in the middle of the term, selfish, short-tempered, smashing things and scolding people whenever something goes wrong, according to the statistical results, judging from the audience's feedback, some viewers hate this character a little halfway......"

The publicity director analyzed a lot, which means to start from the three views.

Although these have been improved in the end, whether it is scolding my mother, my younger brother, or my classmates, they have all been "whitewashed" with touching and warm plots.

The characters have a process of transformation, but if you single out these bad plots and ignore the causes and consequences and the final change, the audience will have doubts when they see it, and may involuntarily reject the character.

Compeng also watched the movie, listened to the ideas of the publicity director, and nodded secretly.

Many of the heroine's practices in the film are really unpleasant, but they all regret it one by one.

Just take out the bad side, the things that the heroine of the movie does are really disgusting.

"That's okay, just at this point, all departments will fully cooperate and start as soon as possible!"

The movie has just been released, and you have to do negative marketing as soon as possible, otherwise it will be over when the word-of-mouth is completely fermented.

After the meeting, Kang Pei also asked the assistant to call Fan Luyuan and reminded him a little.

Although Han and Tang are strong enough, China Film and Ah Li, taking advantage of the fact that the movie has just been released, preemptively blacked the heroine in the movie into a character who is irritable and selfish and does not care about the feelings of others, so that the audience who has not seen the movie has a preconceived impression, and can somewhat dissuade some audiences.