Chapter 177: The Victory Is Divided
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Renren.com: "Supergirl VS The Battle of the Voice Ratings, Supergirl Crushes The Voice".
Happy Network: "Supergirl VS The Voice Ratings Battle, Supergirl Temporarily Leads, The Voice Word of Mouth Explodes"
Tencent.com: "Supergirl may usher in the most powerful enemy"
The Paper: "The Voice Planning of Ghost Talents, a Real Voice Program"
Early in the morning, the reports on the Internet about Supergirl and The Voice were overwhelming, except for the reports of Renren Inn, other reports reported on these two programs from the perspective of bystanders.
In the first issue, Supergirl's ratings reached 1.8%, while The Voice's ratings were only 1.2%, but anyone with a discerning eye knows that it is because Supergirl has the audience base of previous episodes.
In addition, a certain TV data agency broke a big news, that is, the ratings of The Voice have been climbing, on the contrary, Supergirl's ratings have reached a maximum of 2.7%, but there has been a decline later.
According to the agency's predictions, this situation occurs because there are many viewers who watch half of the Supergirl program and then watch other programs, and a third of them go to The Voice.
And the ratings of The Voice have skyrocketed, which just shows how attractive and viscous this show is to the audience, and it is certain that with the broadcast of the second episode, the ratings of The Voice will inevitably usher in a terrifying growth.
This agency's prediction has been recognized by most netizens, and many netizens who have not watched the Voice program have also looked for replays of The Voice on the Internet to watch after seeing these articles.
Even some fans and viewers of Supergirl began to watch The Voice, because they felt that these media must have received money from the Voice program group, how could The Voice be more powerful than Supergirl, they wanted to watch the show in person, and then expose the ugly faces of these media.
Result: Really fragrant.
The online media discussed the creative rules of ratings and good voices, but among the major netizen forum posts, the most exchanged by netizens was Ye Shao's advertising slogan.
This advertising slogan has become completely popular and has become the best choice for many netizens to copy the water sticker.
"Is that okay?"
Ma Jiayu Company, Sun Liancheng listened to the report of his subordinates, and many supermarkets that had not negotiated had agreed to let the company's juice settle in, and even many agents called over and asked the company to increase the amount of shipments.
"Su Wang, this guy, how does his brain grow. ”
As the largest advertising title sponsor of the Voice program, Su Liancheng had already watched the recording in advance before the show was broadcast, and when he saw the advertising words read by the host, he scolded his mother directly, what is this reading.
If it weren't for the program team saying that this was Su Wang's idea, out of trust in Su Wang, he would have chosen to withdraw from the cooperation a long time ago and asked the program team for a refund.
"Mr. Sun, the voice of this show will definitely be a big hit, this time our company bet on the right treasure, our drinks open the national market is absolutely no problem, I think we need to expand the production line at present, with our current production line, it is simply not able to meet the needs of major agents. ”
"This is the pain of happiness, you go to the production line now, and strive to make the production line meet the sales volume in the last two or three phases of the voice. ”
"Yes. ”
Not to mention Sun Liancheng's side, with the explosion of the first issue of The Voice's word-of-mouth, everyone in the entire program group has benefited, needless to say, those students have more than 10,000 fans after opening an account on Fanfu.
As for several mentors, some people have made some GIFs with ps, especially the moment when the button is taken.
Fanfu.com and Kaixin.com have done statistics, and on the Internet, the words that appear to be long are the advertising words of i want you and Ye Shao.
……
The Voice Program Group!
"Mr. Li, many advertisers have come to the door and want to sponsor our programs. ”
"What are the sponsors?"
"Some of them were found by us, and some of them came by themselves, and at present, there are not only three advertisers in our program, but at least six or seven advertising seats, and these companies are very sincere, and they all say that they are willing to sponsor our program at the highest price in the market. ”
Hearing the words of his subordinates, Li Bo had a feeling of raising his eyebrows, before the show started recording, they begged their grandfather to tell their grandmother and wanted these companies to sponsor the show, but when these companies heard that the show was going to fight with Supergirl, they were all unwilling, and even if they were willing to sponsor, the price given was far lower than the market price.
"Organize those companies to conduct an auction of advertising seats, for the principle of selecting companies, that is, they cannot be in the same industry as our original three advertisers, juice and beverages, Internet social networking sites and Weibo website advertisements are not accepted. ”
Li Bo is still grateful to Ma Jiayu and the three companies of Happy Network and Fanfu.com, although he knows that these three companies will sponsor the show, the most important thing is to see Mr. Su's face, but in any case, people are willing to pay real money to support the show when the show is only a prototype, and this favor is real.
"Okay, I know what to do. ”
……
Compared with the joy of the voice, the expressions of the employees of the Mango TV Supergirl program team are very depressed, although the ratings of the program are higher than those of The Voice, but they all work in the TV station, and they naturally know that judging the quality of a program cannot be judged simply by the ratings. Especially when the show has only aired the first episode, sometimes word-of-mouth is more important.
Affected by the staff, the contestants of Supergirl were not in a good mood, and they also secretly watched the show The Voice on the Internet, and many contestants showed regret on their faces.
Zhang Tian came out of her lounge, today she is going to record a group singing, in the face of the huge pressure brought by a good voice, the program team has also changed some rules, on the way to the rehearsal of the recording venue, she heard a lot of contestants' discussions.
"I regret it a little, in fact, the people in the Voice program team approached me at the beginning, but I think Supergirl is an ace show after all, so I chose Supergirl, if I knew that The Voice would be so popular, I would definitely sign up for The Voice. ”
"Yes, don't look at it, we're also on TV now, but if you look at people's voices, there are only so many students on the show in one episode, and each student has a detailed introduction before and after the appearance, as long as they are favored by the mentor, even if the later games are eliminated, but the popularity is definitely not weak. ”
"If you look at us again, although we are also known as the top 100 in the country, there are a few that the audience really remembers, unless it is the final top ten, otherwise there is no popularity. ”
Listening to the muttering of the other players, Zhang Tian's expression remained unchanged, she didn't regret it much, after all, she had the strength to enter the top ten, but she still felt a little uncomfortable in her heart.
……
A few days later, the second episode of The Voice and Supergirl was launched.
Supergirl ratings: 2.6%, The Voice ratings: 2.3%.
This time, anyone with a discerning eye can see that Supergirl's ratings have weakened, but on the contrary, The Voice is still growing by leaps and bounds.
In the third phase, Supergirl ratings: 2.0%, The Voice ratings: 2.9%.
The Voice is fully anti-Supergirl, and on the Internet, the discussion about the Voice students has also overwhelmed the Supergirl contestants, and the winners and losers of the two shows have almost an answer so far.
Because the current Voice is still in the mentor selection stage, and when it comes to the next stage of the team competition, the ratings will definitely be higher, and although Supergirl has also begun to give birth to the top 50 in the country, it has been a knockout round, and those popular players are still steadily upgraded, which does not bring much freshness to the audience.
Not to mention the ratings, just take the popularity of the contestants of the two shows, the popularity of the students of The Voice is obviously higher, especially the songs that have been covered by the Voice Academy, which are among the best on major music platforms.
In fact, this is the result of the different routes taken by the two shows, Supergirl and The Voice are both talent shows, but Supergirl pays more attention to popularity, while The Voice focuses on sound.
In recent years, it has been a time when talent shows have been exhausted, and many viewers have slowly become tired of this kind of talent show, and the show The Voice is so novel that it is normal to surpass Supergirl.
Advertisers, program groups, students...... In addition, Kaixin.com and Fanno.com also got huge benefits from the good voice this time.
The ultra-high ratings, coupled with Ye Shao's advertising words, have made Dexing.com and Fanfu.com well-known to many people who don't know these two websites, and it is conservatively estimated that the advertising has radiated to 30 million effective people.
This effective number of people refers to those who have the ability to access the Internet and may use the Internet, excluding those viewers who are not online in their fifties and sixties, and as the sound continues to play, this radiation number will only continue to grow.
In contrast, Renren suffered a huge loss this time.
The popularity of Supergirl has declined, the huge advertising investment has been wasted, and many venture capital institutions have begun to adjust the market value comparison between Renren and Kaixin.com, and for the first time, the market value of Kaixin.com has surpassed Renren in the evaluation of venture capital institutions.
、
Taking advantage of this shareholder wind, Kaixin.com and Fanfu.com opened the second financing of the venture capital market at the same time, and when the news was released, many venture capital institutions flocked to it, including even some large venture capital institutions in the world.
According to financial media reports, the amount of financing of Kaixin.com this time may break the record of the historical financing amount of the Internet industry, and the financing amount of Fanfu.com is estimated to be no less.
At the same time, the time is also in November!
After two months of school career, the freshmen of major colleges and universities also began to adjust their high school study habits, slowly began to adapt to college life, and officially became a qualified college student.
At least, the three brothers in Su Wang's dormitory are now very suitable for university life.
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