Li Mu's understanding, deconstruction and planning of charity made Liu Xin feel as if he had received a baptism beyond cognition.

When Li Mu slowly opened the blueprint of the "commercial charity model" to Liu Xin, it was like opening a whole new world to Liu Xinxin.

Only then did she realize that charity could also have this kind of higher-end, more efficient, and more scientific means to operate, which suddenly made her yearn for it.

After being surprised for a while, Liu Xinxin came back to his senses and asked Li Mu: "Mr. Li, the most important thing in this model of commercial charity is that in addition to a reasonably structured model, it also needs a strong social appeal, right?"

Li Mu nodded and said with a smile: "That's right, if you want it to be able to use the business model, you must first give it commercial value, you are a person from the fashion circle, you should know very well that whether it is a first-line fashion brand, or a second- or third-tier fashion brand, they will not sponsor an unknown ordinary person, nor will they put their own fashion, Jewelry and jewelry are lent to him to attend events or take photos, but if the other party is a first-line star, the result will immediately take a 180-degree turn, whether it is a second, third-tier or first-line big brand, will take the initiative to sponsor him various products, and even pay high endorsement and publicity costs, which is the importance of commercial value. ”

Liu Xin said: "It seems that the person who really has the ability to run large-scale commercial charity projects is Mr. Li, in addition to CCTV. ”

Li Mu nodded: "Immodestly, it is true, without a strong promotion system, it is impossible to support such a commercial charity project, CCTV and Muye Technology have such strength." ”

Speaking, Li Mu said: "I think, even to some extent, Makino Technology is stronger than CCTV, because we have the world influence that CCTV cannot match, so if Miss Liu is interested, we can work together to implement this blueprint of commercial charity." ”

Liu Xin praised: "The veteran immortal project, the significance is indeed very significant, Mr. Li, your business charity model, the future is more significant, to be honest, I really, very eager to have such an opportunity to do something meaningful, but I am not confident enough in my own ability, whether it is the veteran immortal project, or the blueprint of the whole model, the responsibility is extremely heavy, I am afraid that my ability can not control the ......"

Li Mu smiled: " This is normal, you are worried that you can't control it, I'm also worried that you can't control it, I have too much work to take care of every day, so much so that I am afraid that I can no longer follow up on any project by myself, so I have to find someone who can replace me in this field, I try, you also try, we all try to see if we can work together to do this project, if it is successful, then this project and other projects in the future have a chance to benefit; if it fails, we can also accumulate experience together and start over, it is really not possible, we can also find other external help。 ”

Liu Xin pursed his lips for a long time, and suddenly stretched out his right hand to Li Mu, and said with a firm expression: "Mr. Li, thank you for your trust, I am willing to join!"

"That's great. Li Mu smiled slightly, shook hands with Liu Xinxin, and said, "I replace the Veterans Immortality Project Foundation, which has not yet been established, and welcome you to join, from now on, you are the person in charge of this foundation." ”

Liu Xin couldn't help but smile and said: "The co-authorship project foundation has just been established now, so will I have to recruit troops and horses while determining the implementation plan and preparing for the gradual implementation?"

Li Mu gave a thumbs up: "Professional, the next step is indeed to recruit by yourself, and at the same time, we will work together to determine the next implementation plan, I personally and Muye Technology, Taobao Technology and Alipay, will jointly contribute 100 million yuan, as the start-up capital of this charitable foundation, this money will be fully controlled by you." ”

Liu Xin was surprised and said, "Mr. Li, you and your own company invested 100 million?"

Li Mu nodded: "Start-up funds, if the later project funds are not running smoothly, I can still chase the investment." ”

"It's not. Liu Xin said: "100 million start-up capital is already a lot, there are very few private charitable funds in China to invest so much money, if more than 100 million yuan of charity funds, basically all are investment funds, the principal is used to invest, profits are used to do charity, in that way, in fact, there is not much money really invested in charity." ”

Li Mu said: "We don't do investment-based charitable funds, there is no meaning, but make the charitable fund not pure enough, I would rather set up two funds, one purely for making money, the other purely for charity, that is much better than mixing these two can only be mixed." ”

Liu Xin agreed: "It is true that the accounts of many investment charitable funds are not open and transparent enough, especially overseas, and charitable funds have been used by the wealthy as a safe haven to avoid inheritance tax." ”

Speaking of this, Liu Xin asked Li Mu again: "Mr. Li, what about our veteran immortality project, do you have a preliminary plan for each couple?"

Li Mu nodded: "My preliminary plan is that after the team is set up, I will immediately start to prepare the publicity materials, which are mainly to find a group of representative veterans, and conduct detailed interviews and restoration of their deeds, and then make them into various carriers for the propaganda of the veterans' immortality project." ”

"At present, there is a very good opportunity, that is, the "Flying Tigers" movie is about to officially start filming, so my idea is to start with the search for Chinese veterans of the Flying Tigers, taking advantage of the high popularity of the movie, you can bring in the resources of the film, do a public welfare activity to find Chinese Flying Tigers, and link up to promote our veteran immortality project, the social influence of "Flying Tigers" is too great, I believe that this momentum will be able to make "veterans immortal" a hit. ”

Liu Xin couldn't hide his excitement and said: "If it is linked with film and television, the social influence of this project will be very large, so that everyone first realizes that veterans are worthy of respect, and then mobilizes the whole people to find and help more veterans. ”

"That's right!" Li Mu said with a smile: "That's it, as long as this project is done, we will do a charity project of 'baby coming home' in the next stage." ”

"Baby coming home?"

"That's right, baby come home. ”

"Does it sound like a charity project to help find missing children?" Liu said.

"That's right, the core goal is to help find trafficked children, to reunite them with their parents, and to help fight child trafficking offenders," Li said. ”

For Li Mu, when his ability is improved to a certain level, charity is indeed an unshirkable responsibility, so his idea is that if the right person is found, if the right team is built, and the right business model is built, then this healthy charity model must be promoted on a larger scale.

3321 is a charity project for college students and primary and secondary school students in difficulty; Veterans Do Not Die is a charity project for veterans who survived World War II, but there are still many groups in need of help in society, such as the disabled, heroes who have been disabled or sacrificed bravely, and children who are plagued by rare and serious diseases.

Li Mu has watched too many cases of child abduction and trafficking in his last life, and has also seen two movies about finding abducted children played by Huang Bo and Liu Dehua. Material help, but also help them find the whereabouts of the child as much as possible.

Although Liu Xinxin has an excellent background, she is no stranger to the social phenomenon of child abduction and trafficking, and she knows the responsibility and significance of it as well as Li Mu, so she blurted out: "This project is of great significance, it is really necessary!"

Li Mu nodded: "Not only is it of great significance, but also the workload is also very large, if we want this project to work, we not only need a lot of funds, as well as a large number of volunteers from all over the country, but also need to build advanced hardware facilities to support, and at the same time to cooperate with the public security department, so the difficulty of this project is much higher than that of veterans not dying." ”

Liu Xin asked puzzledly: "Mr. Li, I understand the rest, but you said that you want to build advanced hardware facilities, I don't know what this means?"

Li Mu said seriously: "DNA information database!"

Thinking that it would take at least five or six years for the first DNA database to be built, Li Mu told Liu Xinxin about the science: "The situations faced by trafficked children are diverse, and from the perspective of parents, there is only one problem, that is, they cannot find their children;

So from the perspective of the child, there are many kinds of problems:

It may be that the child knows that he has been trafficked, but the adoptive parents do not let him find his biological parents;

It may be that the child knows that he has been trafficked and has the ability to find his biological parents but cannot find them;

It is also possible that the child himself does not know that he or she has been trafficked

It is more likely that the children were still in infancy, and the police rescued them from the traffickers, but could not find their biological parents, and finally sent them to an orphanage......

Theoretically, if we can collect all the DNA information of all the parents who have lost their children in the country, and then establish a database, then if a child suspected of being abducted is rescued, then as long as his DNA information is collected and compared in the entire database, his parents can be found; if there is an abducted child who wants to find his parents, then as long as his DNA information is collected, he can also find his parentsIf the police find a child suspected of being abducted or trafficked, they can also use this method to find the child's biological parents......"

Liu Xin looked at Li Mu dumbfounded, she couldn't believe that this young man could have such a huge and advanced idea, this idea sounded to her, it was simply the most genius charity idea she had ever heard in her life, there was no one!