Everyone has their own pursuits, even if Li Mu is already worth tens of billions of dollars of super-rich, he also has his own idol and obsession in his heart, Liu Xin's focus on charity is equivalent to Li Mu's focus on the Internet, Li Mu hopes to use his ability to press a super engine for the development of the Internet, and Liu Xin hopes to use her network resources to do more good things for more people in need in the world.

Seeing that the two seemed to be talking about business, Li Tong said to the two: "You talk first, I won't bother you, if you are ready to order, call the waiter at any time, and I will come to you later." ”

Li Mu thanked Li Tong, and Liu Xin said to him without seeing him: "You ask the waiter to bring me a piece of chocolate first, I seem to have a little low blood sugar." ”

Li Tong hurriedly said, "Do you want me to find a doctor to come and take a look at you?"

"No, I don't. Liu Xin waved his hand: "It's not a big deal, it's just that I've been too tired recently, my old man's health care doctor just showed me a few days ago, just let me rest for a few days." ”

Li Tong nodded: "Then I'll rest assured, your old man's health care doctors are all authoritative." ”

As he spoke, Li Tong said to her again: "I'll go and talk to the waiter." ”

After Li Tong left, Liu Xincai said a little apologetically: "Mr. Li, I'm sorry, my health has not been very good recently, mainly because I have been tossing a little hard." ”

Li Mu said: "I heard Lao Chen say that you went to the North and South Poles and Africa?

"Yes. Liu Xin smiled and said: " Originally, I just wanted to go to the North Pole with an Icelandic animal protection organization, but I immediately liked the feeling of the polar region, and then I wanted to wait for December this year to go to Antarctica again, and my sister just told me that our country's research ship to Antarctica was in Argentina to replenish at that time, so I couldn't bear it, and flew to Argentina to rub a boat, but they had to stay in Antarctica for a long time, so I flew back by myself, and flew back to pass through Cape Town, South Africa, so I went to South Africa by the way. ”

"You have the courage to conquer the two polar regions in succession. ”

Although Liu Xinxin said it lightly, Li Mu was amazed, he rarely traveled in his two lives, and there are many places in China that he has not been to, let alone the polar regions of the North and South Poles, and he has flown to the United States twice in his life, and he is all busy.

Liu Xin laughed at himself and said: "The North and South Poles sound like they are very hard, but to be honest, it's really not a big deal, it's equivalent to traveling with a group, it's nothing more than wearing a little more, taking a professional ship to the polar regions, all the way is comfortable, the boat is big and stable, the air conditioning is constant, the deck is dozens of degrees below zero, but the room is always about 24 degrees, and eating well and sleeping well is not a ......conquest at all."

Speaking, Liu Xin sighed: "If you have the opportunity to climb Mount Everest in your lifetime, it is quite a thing to be proud of." ”

Li Mu said: "Don't talk about Mount Everest, even if it is Huashan, if I don't take the cableway, I'm afraid I won't be able to climb it......"

Liu Xin said with a smile: "Mountaineering has greater requirements for physical fitness and psychological quality, many people climb the mountain is not really unable to climb, but feel that they can't climb up, in fact, more than half of the climbers on Mount Everest every year are not professional mountaineers, ordinary people can climb Mount Everest as long as they are properly trained, plus enough hardware equipment support and reliable guides." ”

Li Mu nodded and said, "I don't think I can have this courage in my life." ”

Liu Xinwan smiled, showed two rows of neat little white teeth, and said, "Mr. Li, let's talk back to the topic just now, is it related to 3321 that you are looking for me this time?"

Li Mu smiled slightly: "It has nothing to do with 3321, it's another charity project I'm planning." ”

"Oh......" Liu Xinxin's eyes couldn't hide her disappointment, 3321 was like a lighthouse on the ideal road to her, which was of great significance.

Li Mu saw that she was a little disappointed, so he said seriously: "In fact, 3321 is a charity project that requires the least energy to operate, if you really have the pursuit of charity, this project is not a good choice." ”

"Why?" Liu Xin looked curious.

Li Mu said: "3321 is actually a mature commercialization system, not a charity system, it has a clear business positioning, Market demand and profit model, just like a domestic nanny intermediary agency, on the one hand, the integration of labor that can provide housekeeping services, on the other hand, to find to expand the needs of useful people to the employer, and then in the middle to facilitate the transaction and extract commissions, and real estate agencies are the same, is to integrate resources to sell to the demand side, and then the process of extracting commissions in the middle, the only difference is that 3321 gave up the profits, and donated the profits to primary and secondary school students. ”

Saying that, Li Mu said: "If tomorrow a real estate company in Yanjing decides to donate all the net profits it earns to a certain charity field, and makes its accounts public. Accept the supervision of the whole society, then he will also have the opportunity to become 3321 in the future, and on the other hand, what 3321 is doing at the moment is actually the same as the commercial expansion of the intermediary industry, 3321 may be launched in many countries in the future, but the way of operation is completely the mode of commercial expansion, the only difference is that the profits are not put into my pocket, but donated. ”

Liu Xin suddenly realized.

Although 3321 is very powerful, it is indeed a complete business model, 3321's next development, I am afraid that it is the same as the idea of intermediary companies constantly opening new stores, in order to expand market share, if they join 3321, in fact, it is equivalent to joining this business model, maybe from their own point of view, they are not doing charity, but doing business.

At this time, Li Mu said again: "And the charity project I want to ask you for help this time is of much greater charity significance than 3321." ”

"Oh?" Liu Xin hurriedly asked, "Can you give us a rough introduction?"

Li Mu nodded, but he didn't directly introduce the project plan of the veteran immortal, but asked her: "My company and Hollywood have a movie project called "Flying Tigers" that is going to be launched, have you heard of this?"

"I have heard of it, and I watched the whole video of the press conference, I am very moved, and I am very much looking forward to the release of this movie. ”

Li Mu said: "I just realized when I was doing this film and television project that those veterans who participated in World War II are probably already eighty or ninety years old now, even the youngest soldiers, I am afraid that they are now in their seventies, I want to know how many of them are still alive, I want to know how they live in their old age, and I want to give them some help within their ability, so that they can live a better life......

In the following 20 minutes, Li Mu introduced the overall planning of the charity project "Veterans Do Not Die" to Liu Xin in great detail.

If 3321 has created a new charity model, then "Veterans Do Not Die" is the second new charity model created by Li Mu, and the complexity of this new model is much greater than that of 3321.

3321 is to link the supply and demand sides of tutoring to create an O2O, that is, an online-to-offline business model and platform;

The veteran does not die, is an attempt to pull the whole society into this huge structure of charity activities, it must first make the charity project Slogan a hot topic with strong social influence, but also to make this Slogan into a trademark containing commercial value, so that all businesses and enterprises for the value of this trademark, and spontaneously and voluntarily join the project, with influence and the whole society of businesses and enterprises to do a "transaction" between cash, resources, reputation and influence.

The complexity of this business structure is much higher than that of 3321, and the difficulty of operation is much higher than that of 3321, which is the simplest relationship between supply and demand, that is, the whole project only provides one service, solves one demand, and only serves users with such needs.

And the responsibility and significance behind the immortality of veterans are also more far-reaching and heavier than those of 3321.

The fundamental purpose of this project is to mobilize the resources of the whole society to provide all-round care and care for the veterans who survived World War II.

Let them have no worries about food and clothing, let them not worry about getting sick, let them get the attention and respect of the whole society, let them truly become heroes in the eyes of the whole society, and let them have a grave to sleep in a hundred years and leave it to future generations to mourn and remember, instead of burying their bones in the wilderness......

That is to say, once this project is launched, all the difficulties and problems related to the future of these surviving veterans will become the unshirkable responsibility of the organizers of this project, maybe 20 years, maybe 30 years, as long as this project is started, it will never stop, until the last World War II veteran dies peacefully, this project will be permanently terminated.

When Li Mu expounded the whole set of ideas to Liu Xin, Liu Xin only felt that his brain was in a kind of shock and couldn't extricate himself, Li Mu's understanding of charity, let her realize what is the real advanced thinking and advanced thinking, the vast majority of people do charity, the logic is extremely simple: donate money yourself, or encourage others to donate money, and then take the money to help others.

To complicate matters a little bit, it is to raise a large amount of money for charity, which is used for investment, and then the investment proceeds are used for charity;

In addition to personal donations, he hopes that all corporate units will no longer be a single donor, but to create a complete commercialization system for them, so that they can take out some resources and funds to join this charity project, but Li Mu will not let them donate for free, but to operate a sufficient social influence brand, so that all donors can actually benefit from it, which is much more advanced than today's charity model.

Just when Liu Xin was shocked, Li Mu made a concluding speech: "I think that begging others to donate money, deceiving others to donate money, and forcing others to donate money are not a long-term charity model, and the most long-term charity model is what I want to do." The new model of commercial charity', in the final analysis, is to operate the charity project as a commercial project, so that every participant can get a return for their efforts, only in this way, can we ensure that everyone can have enough enthusiasm to continue to participate in it, so in the future in my product system, I can push the Slogan of many charity projects to the height of social hotspots, so that the Slogan has commercial value, and then go to business cooperation with enterprises, if' If the veteran is not dead, then we can do the same and do other charity projects, so that every charity project can achieve the greatest success!"