The offensive and defensive alliance established by the MP3 brand is amazingly efficient at the critical moment, and a letter of termination is like snowflakes, and the two foundry companies have been isolated by the entire industry when Mango-Me has not yet been listed, and the industry's requirements are very simple and clear, that is, to require the two foundry companies to immediately stop cooperating with Mango. Pen "Fun" Pavilion www.biquge.info

As for the agreement between the two companies and mango on deposits and liquidated damages, the advice given by these MP3 brands is to delay, first apply to the court for the annulment of this agreement, freeze the agreement in the court first, and then slowly pull off, take advantage of the window period of the court trial, first stop the production of mango, as long as the product production can not keep up, you don't have to worry about what waves Mango will make.

But there is obviously a huge loophole in this suggestion, not to mention that the contract itself is signed in black and white, the court is impossible to support the invalidation of the agreement, take 10,000 steps back and say, even if the court accepts the claims of the foundry enterprises, their claims will definitely be rejected in the end, if the court has not given a clear judgment, the foundry enterprises will directly stop working, then mango directly according to the contract counterclaim, the foundry enterprises will definitely lose the lawsuit, at that time, the enterprise will face a huge amount of cash compensation, if it cannot come up with compensation, mango can ask the court to enforce it, and then the enterprise will be finished。

However, if they continue to produce for mango, the company will face an embarrassing situation, they will lose most of their orders after a month, and their lives will hang by a thread.

At present, the MP3 industry in addition to the severe sanctions on mango's foundry enterprises, mango this spoiler also has its own views, they have been in the industry for many years, very well understand the cost of MP3 products, mango-me368 yuan is absolutely impossible to make a profit, counting the channel and other expenses, not only do not make money, the loss of money is greater.

In their estimates, the OEM cost of mango-me should be around 320 yuan, and the remaining 48 yuan, if you count the tax, there is basically nothing left, and at this price, the average estimate is that the loss of each unit will be about 100 yuan.

In their eyes, no one will be stupid enough to make a money-losing business, the reason why mango does this, the purpose can only be one: want to rely on the huge influence of Yiting.com in the music lover group, with this kind of low-price marketing to fight for the position, the biggest possibility in the follow-up is that mango actually only takes out a small amount of me to lose money to sell, and then wait for the brand awareness to start, and then raise the price to officially sell.

According to their understanding,Mango can get the first batch of goods will not exceed 100,000 units at most,Although Mango claims that there are 100,000 machines will be sold at a price of 368 yuan,But the industry expects that Mango will really sell MP3 at the price of 368 It is impossible to reach the number of 100,000 units,Even the actual number can reach 20,000 units is already very remarkable,The rest will definitely be sold at a price of more than 468 or even 500 yuan,This is in line with the law of the market。

No matter how Mango started to engage in gimmicks to attract attention, the MP3 industry has decided that the ultimate goal of Mango must be profitable, as long as it wants to make a profit, then it will definitely increase the price of the product, and at that time, its competitiveness against other brands will only be Mango-me's excellent design, the design is an egg, even if there is a patent in hand, you can find a way to avoid safe plagiarism.

So at present, in addition to putting huge pressure on MANGO at the OEM level, we have also formulated a coping strategy.

First of all, all brands have to jointly plan a discount activity, but this activity will be launched after Mango-Me is launched, the reason is very simple, Mango-Me's publicity battle is so big, and it is impossible to really take out 100,000 units to lose money and make money, so the real 368 yuan machine will definitely be in short supply, no matter how much the final price will be set by Mango in the later stage, once Mango begins to raise the price, other brands will immediately launch their own discount activities, you can attract those users who failed to buy Mango-Me, Mango can not digest the users, they will digest in advance。

Secondly, according to the design of Mango-Me, several similar products are quickly copied to increase the competitiveness of their own products and at the same time distract Mango-Me attention in the market.

It's just that they did a lot of calculations, but they didn't expect that they made a major mistake in the first link, Li Mu from the beginning, he was not ready to let mango-me make a penny, and he didn't have the channel cost that other peers thought, 368 yuan, this is a price that does not lose money, in order to accelerate the development of Taobao, in order to promote the popularization of MP3 terminals, promote the rapid take-off of MP3 industry and Yiting.com, he can always use this price to do.

Just when the brand enterprises in the entire MP3 industry thought that they had erected the majesty of the industry through this blocking method, the front-end business of Mango was ordered by Li Mu to rush directly to the two foundry companies, bringing a life-saving good news to the desperate foundry companies.

Mango is willing to take the first batch of Mango-ME and the OEM contract signed by the two companies as the basis for the additional order quantity under exactly the same conditions, no matter how much spare capacity of the two foundries will be accepted.

That is to say, how did the first batch of 100,000 units sign the contract, and how to sign it now, mango will never take advantage of the fire to rob, take advantage of the predicament of the two companies to lower the price or raise the requirements, and the two companies no longer have to worry about the termination of the contract by other companies, because mango will take all the production capacity of the two of them, even if all the production capacity of the two companies is vacated for mango, mango can also eat.

This news cannot be said to be a lifesaver for the two OEM companies at all, but a life-saving helicopter, which directly saved them from the predicament they are facing in front of them.

They don't feel that all this is mango set for them at the moment, but they feel that other mp3 brands are too dirty, in order to achieve their goals, they actually use this way to coerce themselves, it is simply to put themselves to death, before they threatened themselves with the cessation of cooperation, and now all their production capacity has been signed to mango, so stop cooperating immediately.

As a result, the in-house counsel of the two OEM companies began to respond to the termination letter very positively, and all the termination letters sent were immediately signed and sealed to produce legal effect, and then the signed and sealed contracts were sent back to all the cooperative companies that proposed to terminate the contract.

Now it was the turn of those cooperative companies to be dumbfounded, the real purpose of their unilateral termination letter was actually to force them to stand in line, but they never expected that the two OEM companies would agree so simply, and they were afraid that they would regret it, and immediately turned the unilateral termination letter into a contract document that was recognized and confirmed by both parties and had full legal effect.

The panicked major MP3 brands inquired everywhere, and finally figured out that Mango had found these two companies and signed all the MP3 production capacity released after they terminated the contract.

The major brands in the MP3 industry immediately held an emergency meeting again, this time, to discuss how to snipe Mango in the official market.

Until now, they still believe that mango will definitely increase the price of me, the price of 368 is the price of self-harm, all the companies here, including mango, can't afford to play, everyone does not participate in the grappling of 368 yuan, and when mango loses enough money and starts to make money, everyone loses some money together to kill him completely, if mango finally raises the price to about 500 yuan, these companies will join forces to lower the price of competing products to the level of 450 yuan, and after mango loses, everyone loses together, and joins forces to kill mango。

……

Su Yuehua has been a little annoyed recently.

There is a colleague in his unit, and he has been fighting in the unit for several years, and he has always been on the tip of the needle, and the two have amazing similarities in many places, such as both of them are graduates of famous universities, both of them are outsiders, and they were admitted to Yanjing's civil servants, found a local husband in Yanjing, both of them have a daughter and are about to take the university entrance examination, and even both are art students, the only difference is that Wang Xinran was admitted to the film school, and her daughter played well because of tennis, and this year she took the special enrollment of Yenching Sports University.

Because the two are too similar, and they are in the same department, they have always been very competitive, and the most terrible thing is that Su Yuehua's image and temperament are higher than the other party, so that the other party has always been angry, thinking that she has taken advantage of the coincidence of being beautiful in many places, so she regards Su Yuehua as the biggest competitor, and after years of competition, the two have begun to extend the competition from work to anything outside work.

For example, if Su Yuehua buys a brand-name dress, she will definitely buy one within three days, and it must be better than Su Yuehua;

Usually a little bit of food and clothing comparison, the most important thing in Su Yuehua's heart is that her daughter failed in the art exam, but her daughter was specially recruited by Yanjing Sports University, during that time, she was sarcastic and sarcastic in the unit, and felt that she had finally won herself in a certain link, and she was overjoyed, and later her daughter's art examination results were changed back because of Li Mu, which made Su Yuehua finally raise her eyebrows, but she didn't expect that she would argue with herself in the matter of buying a house.

Yenching Film Academy and Yenching Sports University are separated by a road, both of them have the intention to buy a house nearby in advance, so that it is convenient for children to go to school in the future, when Su Yuehua and her husband looked at the real estate together, the other party has been paying attention, as long as she heard that Su Yuehua went to see which community, what type of house, she will definitely go to see it, and she must go to see a better house, Su Yuehua looked at it all the way and did not match, and the other party guessed that her current purchasing power is a little high or low, so she has been saying all kinds of cool things around her, satirizing Su Yuehua's behavior of looking at houses everywhere but not buying them for a long time。

This afternoon, as soon as Wang Shaohua picked up Su Yuehua, he found that Su Yuehua was a little sullen, and couldn't help but ask her: "What's going on today? What unpleasant things happened?"

Su Yuehua said angrily: "It's not that Zhang Shuqin yet!"

As soon as Wang Shaohua heard the name Zhang Shuqin, he knew that this woman had been competing with his wife openly and secretly for several years, and he usually blocked his wife, so he immediately asked her: "What kind of demon moth is that Zhang Shuqin?"

Su Yuehua sighed: " In the past few years, no matter what kind of fart is a big thing, I have to show off, I want to show off when I buy a bracelet, saying that I asked someone to buy Hetian jade from Xinjiang Province; I have to say that I bought a bag from Hong Kong, and her daughter was specially recruited, and she didn't tease me in the unit during the time when our family happily fell off the list, and recently she took the irony of buying a house every day, and today it was even more excessive, and said in public that the two of us were about to collapse the real estate around the film academy, and I didn't see us really buy, saying that the sales lady of the nearby real estate couldn't hide when she saw us. ”

Wang Shaohua frowned, and said a little angrily: "This person's mouth is too broken, right? Whether we buy a house or not has something to do with her?"

Su Yuehua's expression was quite depressed, and she said: "She just bought a 130-square-meter three-bedroom apartment with her husband in Washington Mansion on the weekend, and she didn't know what her surname was.

After saying this, Su Yuehua couldn't be angry, and asked Wang Shaohua with red eyes: "You say, isn't it just to buy a house, what's the big deal?" Yes, we can't afford a house of more than one million, but she won't say those disgusting things in front of so many people at the same time, right? The house there is really good, the environment is good, the house type is good, it is said that there is a small apartment of 100 square meters, now I don't know if there is any more, let the two of us hurry up and see, it is best to buy a set of neighbors after everyone, and said that if the money is not enough, say hello to her, everyone has been colleagues for so many years, this little help should still be helped, you don't know how hateful her face was at that time......

"It's such a bully!" Wang Shaohua was angry when he heard his wife describe these words, and he could imagine how bad his wife's mood would be when she was so squeezed in front of her in the unit.

Annoyed, Wang Shaohua asked: "Where is she? I'll go to her for a theory!"

(To be continued.) )