Chapter 516: Senior Brother Liu's Logistics Obsession

This time it was Liu Qidong's turn to take the lead in applauding, what he admired most about Li Mu was this, he never did only one thing, always did one thing, and mobilized many other things, and also took many possible factors into account, and prevented emergencies in various aspects, which is Li Mu's ability, and it is also the direction in which he wants to learn to catch up. Pen Γ— fun Γ— Pavilion www. biquge。 ο½‰ο½Žο½†ο½

For Li Mu, Senior Brother Liu is now a hundred admirers, and he is now a hundred happy to cooperate with Li Mu.

After the applause, Liu Qidong said: "I am now full of confidence in the future of Taobao, but the only worry is our future distribution links, EMS's throughput capacity is too weak, and their timeliness is not very ideal, state-owned enterprises do things to grind foreign workers, Yanjing to Shanghai three or five days can not arrive is a common thing, if the future of our Taobao sellers continue to join, the number of users continues to increase, The daily order volume continues to increase, and the carrying capacity of domestic logistics will reach a saturated state, and if the timeliness is too weak, it will definitely limit the development of Taobao. ”

Li Mu said: "EMS is just the object we must choose at the moment, but in the future, once e-commerce begins to popularize, there will be private express companies to see the development prospects and accelerate development, and even express companies are blooming, so I believe that logistics distribution is not a big problem." ”

Liu Qiaodong nodded: "Private enterprises are naturally the most profit-seeking smell, but what I want to say is, can we do our own logistics system? If we can build a logistics of our own, specifically for Taobao's store services, then the profit margin can definitely be guaranteed, and if we grasp the logistics link ourselves, we can let users have a better online shopping experience." ”

Li Mu asked him: "Do you want to make your own logistics system?"

"Yes!" Liu Qidong said categorically: "I think it is very necessary to do my own logistics system, if the logistics link is handed over to a third party other than the buyer and the seller to do, it is bound to face several serious problems: first, the timeliness can not be guaranteed, second, the safety can not be guaranteed, and third, the service standard can not be guaranteed." ”

"Timeliness is a key part of logistics distribution, if the user uses online shopping, then he is looking forward to getting the goods from the moment he places an order to pay, but he needs to wait, waiting for the seller to deliver the goods, Wait for the courier company to pick up the goods, and then wait for the courier company to turnover, and finally arrive in the customer's city, but also to arrange one level at a time, it may be a week to start, this timeliness is too slow, if the user needs to buy something to be used within a week, he will carefully consider the timeliness of the online shopping flow, and it is likely that it can only be purchased in the physical store in the end. ”

"Safety is the core problem in the logistics process, third-party express delivery, even the postal service will often occur the phenomenon of damage to the goods, their employees in the logistics link is difficult to do their due diligence on the goods, the express company does not have the intention to solve this problem, and each express company has a bully clause for the damage of the goods, so they simply do not have the heart to solve this problem, if the future of online shopping develops, the logistics companies operate at high load, the proportion of damaged items in the logistics process will be greatly increased. ”

"Service standards involve user experience, only our own employees, we can carry out unified requirements and training for their appearance, speech, home delivery, smile service, polite greetings are difficult for third-party couriers to do. ”

Li Mu was surprised to hear it, from what Senior Brother Liu said, it can be clearly heard that he now has a very detailed understanding of the logistics system, Li Mu also thought that he was later made Jingdong this B2C platform, before he began to be interested in his own logistics system, but he didn't expect Senior Brother Liu to be very persistent at this time.

In fact, having your own logistics system, is definitely a very important part, when Boss Ma engaged in Taobao before, there is no energy and financial resources to take care of the matter of self-built logistics, and later although he said that he has little interest in doing logistics, but in fact, his obsession with logistics is not weaker than the later Liu Qidong, he admires SF Wang Wei incomparably, but unfortunately Wang Wei did not buy his account, and later he prepared to build a rookie logistics move, which is enough to see his mentality towards logistics.

Senior Brother Liu is so obsessed with his own logistics system, which makes Li Mu feel a lot in his heart.

Li Mu knows very well that having his own logistics system is definitely a very important part of e-commerce.

JD's way to win in the B2C field is its own logistics system, JD Logistics is fast, good service, low damage rate, the reason is that Brother Liu has a strong control over its own logistics system, and JD Logistics has also solved the problems that Brother Liu just raised.

Jingdong's logistics not only solves the speed, service and security, more importantly, Jingdong based on its own logistics system on the development of cash on delivery business, which was really one of the core points of Jingdong's invincibility back then, if it is not its own logistics system, it is impossible to do cash on delivery in the early stage, especially the express company collection and criticism of security and settlement period problems.

When Boss Ma was engaged in Taobao before, he didn't have the energy and financial resources to take care of the matter of self-built logistics, and later although he stated that he was not interested in doing logistics, Li Mu felt that his remarks were completely sour grapes psychology, a little hypocritical, just like he said that the thing he regretted the most was the creation of Ali, not his true words.

In fact, his obsession with logistics is not weaker than that of Liu Qidong later, he has great respect for SF Wang Wei, but it is a pity that Wang Wei did not buy his account, and later his move to build rookie logistics is enough to see his mentality towards logistics.

Li Mu believes that Senior Brother Liu can build his own logistics system like Wang Wei of SF Express, and as long as he is given enough resources, he will definitely be able to build the logistics system, just like he prepared for Jingdong Logistics in his previous life.

However, the logistics company is not an online product, for Li Mu, he can't find a shortcut to quick success, and based on Taobao to do logistics, and based on Jingdong to do logistics is very different, Liu Qidong when Jingdong did Jingdong, Jingdong logistics is more like a local O2O product, at the beginning so people, then point the car, the main service scope is Yanjing Zhongguancun, and then develop little by little, to cover the whole Yanjing, and then build a North China warehouse, and then radiate a larger area.

For B2C, start from the point of standing, how much can withstand the spread of the area, while walking, a little bit of spreading, one day spread throughout the playground, which is more gradual and easy to achieve, at least the starting cost is low;

But if you want to do logistics based on the C2C system, then you must radiate the whole country, even if you don't cover the whole country at the beginning, you have to include the first and second-tier cities, which is much more difficult, and it is a very asset-heavy project to hire a bunch of people to scatter a piece of land in different places first.

Li Mu is not afraid of heavy assets, and now all kinds of income are very healthy, and there is no problem with raising a logistics system, but the key is that it is too slow, people have to recruit one by one, cars have to be bought one by one, and business halls have to be built one by one, which is too slow.

Li Mu asked Liu Qidong: "If you really want to make your own logistics system, how are you going to start?"

Liu Qidong said: "I tend to buy a company, if the road to acquisition does not work, we will start from the first-tier cities, Yanjing, Shanghai, Yangcheng, Shenzhen, in these four cities to build four points, the main logistics between the four cities." ”

Speaking, Liu Qidong paused, and said: "Yanjing to Shanghai, the truck travel time is about 17 or 8 hours, Shanghai to Shenzhen is about this time, Yangcheng and Shenzhen are very close, in this way, we can basically ensure that the goods from Yanjing to Shanghai solve the logistics and transportation problems within 30 hours, and solve the whole process from receipt to delivery within 48 hours. The same is true for Shenzhen, the whole process can be solved within 24 hours from Yangcheng to Shenzhen, and from Yanjing to Yangcheng and Shenzhen, it will take no more than 72 hours. ”

Li Mu said: " This sounds relatively simple, but it is still a bit idealized, if our order volume is small, our trucks in order to ensure timeliness, can not be fully loaded, payload will even cause more than half of the waste, this cost is too high, if we want to reduce costs, our car must reach a full load or close to full load before departure, in that case, the timeliness will be greatly affected, and, if it is from Yanjing to Yangcheng this more than 2,000 kilometers of transportation distance, we must give priority to air transportation, followed by land transportation。 ”

If you want to do express delivery, especially to do SF Express's top express, logistics resources are particularly important, SF Express started from air parts, but he also developed for several years before he finally had the money to rent his own cargo plane, and finally from leasing to buying, forming his own fleet.

In the early days of SF's start, the belly cargo warehouse of domestic civil aviation passenger aircraft has become the core resource of SF's rapid turnover, Li Mu guessed that the current civil aviation belly cargo warehouse resources should not have been divided, if Liu Qidong really wants to start logistics, then the first thing he suggested he did was to take down as many domestic airlines' belly cargo warehouse as possible.

Liu Qidong smacked his lips at this time, looked at Li Mudao: "You are right, I haven't had time to think carefully about many details in self-built logistics, and I take it for granted." ”

Li Mu comforted: "It doesn't matter, this itself is a huge system, there are many details in it that need to be carefully pondered, and repeatedly scrutinized, let anyone ponder, I'm afraid I won't be able to figure it out for a while." ”

Said, Li Mu said: "If you are really interested in logistics, we can take a look at the existing express logistics companies on the market, it is best to pack and receive one, if you can't receive it, we will do it ourselves, according to what you said, first do it between big cities, take big cities as a point, spread to the surface little by little, and eventually spread across the country." ”

Liu Qidong nodded and said, "Let's wait for our Taobao online to go live, and then we will think about it according to the situation." ”

(To be continued.) )