On Saturday night, at 8:10 p.m., Xu Xincheng sent the day's work report to Lucy through the company's mailbox, and about 30 seconds later, he received a WeChat message from Lucy: "Steve, tomorrow afternoon, we will go to a place together." At three o'clock, wait for me at the gate downstairs of the company. ”

"Okay. See you tomorrow at three o'clock in the afternoon. Xu Xincheng likes this feeling very much, between him and Lucy, there is no need for any polite words, and there is no need for too much gossip, this kind of communication is simple and efficient, which makes people feel very comfortable, and the two are like good friends who have known each other for many years.

At 8:10 a.m. on Sunday, Xu Xincheng had already arrived at the company, and he had to work overtime today.

In the two years he has worked in Hongfei's AI division, although he often works overtime, he rarely works overtime on Sundays. However, he didn't care at all about working more than ten hours a day, seven days a week.

Every day, every hour, every moment, there is only one belief in his heart, that is, he must do this job well and share as much of the workload and work pressure as possible for Lucy.

At 14:50 in the afternoon, the mobile phone suddenly rang, and at first glance, it was a reminder alarm clock, which said "Meet Lucy at three o'clock".

It was a reminder alarm that had been set in the morning, and he knew that he might be working until he lost track of time. Setting a reminder alarm is a little habit for him, a little way to remind himself, and one of his little secrets that never sooner or later.

He saved the papers, closed the computer, cleaned up the desktop, and left the office.

At 14:57, Xu Xincheng came to the gate of the building.

At 2:59 p.m., the white Tesla Roadster pulled up in front of him, the door opened, and Lucy beckoned him in.

After getting into the car and sitting down, Xu Xincheng asked, "Lucy, where are we going today?"

"Steve, didn't you say before that you want to upgrade your clothes?"

That night, I went to Grandview Plaza and bought three polo shirts at once, this time the polo shirt was almost 300 yuan more expensive than the previous two, and I also bought a pair of trousers and a pair of leather shoes. You see, I'm still wearing them today. ”

Lucy looked at his clothes and leather shoes, and said, "The equipment you upgraded this time is not enough level, and when you encounter the big boss, it will not be enough." ”

"Uh...... What do you mean?"

"You're going to have to equip yourself as a big boss. Let me give you a big upgrade, just like the best computer and phone for you, and some of the best big-name clothes for you. ”

"Uh...... Is it really necessary?" Xu Xincheng said with some fussiness, in his imagination, he never associated himself with "big-brand clothes", let alone that he would be able to wear "big-brand clothes" one day.

"Steve, do you know why people like big names?"

"I think I like their style and the famous brand, right?"

"Yes, but we haven't talked about the key yet, the key is to empower, or rather, add points and add value. A person who doesn't know you or doesn't know you, a senior executive, a senior executive or a CEO of a company you work with for the first time, where does their first impression of you usually come from?

"Uh...... , through quality, ability, conversation, image, etc. ”

"Yes, but the problem is that qualities and abilities are all intrinsic, and these can only be understood by others after a long period of contact, and it takes a period of interaction to fully display them.

The simplest and most direct way is to look at your dress, or the image you just mentioned, the way you dress represents a person's image to a large extent, at least when you first meet. And the biggest function of big brands is to empower you, add points to your personal image, and increase your value. ”

Xu Xincheng agreed with Lucy, but he knew that in the Internet industry, there are many exceptions, so he said: "You are very right, but there are exceptions, such as Joe of Company A, Zuckerberg of Facebook, etc., they don't need to wear any big-name clothes." ”

"Joe, Zuckerberg and others, they themselves are already 'international first-line brands', their popularity and personal worth have even surpassed many first-line international clothing brands, and there is no need for international brands to add value to them, on the contrary, many international brands hope that they can wear their brand of clothing and accessories, and are even willing to spend a lot of money to ask them to wear them, because they can add value to the brand in turn.

In fact, it's not that they don't wear big-name or custom-made clothes, and they are not exempt from vulgarity on grand occasions such as attending important meetings or dinners.

They just deliberately wear ordinary clothes in most public places, and the media hype makes everyone think that they only wear ordinary clothes. They are actually very happy to see everyone think so, the reason is very simple, they themselves are the spokesperson of their company and brand, and their image is mainly for ordinary consumers, so when they wear some very ordinary clothes, their consumers will feel that they are very close to the people, feel that they are one of them, are one of them, so, in public, they wear ordinary clothes will give them more energy, more points, and greater value than wearing big-name clothes.

Unlike us, our partner companies are all big companies, our customers are also big companies, and their executives, executives and CEOs are wearing big brands, and the easiest way to make them feel that you are one of them is to wear big brands as well.

All in all, in order to do our job well, we still need to wrap ourselves in big-name clothing or custom clothing, whether it is a formal work or business setting, or an important meeting or dinner. ”

"Got it. Xu Xincheng nodded, although he has never liked extravagance and waste, he agrees with Lucy's opinion. In China, since ancient times, there has been a saying that "people rely on clothes and horses rely on saddles", and this principle is still common today.

After the reform and opening up, in addition to the whirlwind of economic development that has lasted for 40 years in the global economic market, China has also blown a whirlwind of consumption in the global consumer market.

Especially in the last ten or twenty years, this whirlwind of Chinese consumption has become stronger and stronger, they have swept the major shopping malls around the world, blown into the stores of major international brands, and everywhere the whirlwind went, the clothing and accessories of major international brands have been rolled up and blown away, leaving only empty shelves and clerks happily counting money and settling accounts to calculate their sales commissions.

The bosses of major international brand companies are not satisfied with waiting for the arrival of these super consumption whirlwinds in their original stores, they follow the path of the whirlwind, find their source, come to the Chinese market, and bloom all over the major shopping malls in China's major cities.

"Of course, in informal settings, we can be more casual, as I told you before, but my favorite thing is comfortable and simple clothes, as long as it's not formal, all I need is a casual tracksuit and a pair of casual sneakers," says Lucy. ”

Now is an informal occasion, Lucy's outfit is as she said, she is wearing a light gray casual sports suit, only a simple black hair tie to tie up a black thick hair, wearing a pair of light gray casual sneakers on her feet, the whole person looks demure and elegant, refreshing and neat, youthful and sunny.

Lucy asked, "Is it the credit card that was given to you on Tuesday night?"

"In. ”

"Later, no matter how much you spend, you can pay with that credit card. ”

"Oh! Okay. Xu Xincheng's heart was very uneasy, he thought to himself: "Lucy just said, 'No matter what the amount of consumption', this is ......"