Chapter 229: The General Agent of the United States

Peter told Edward about the food trade, such as transit freight, wastage, and then to customers.

The product is very good, which is undoubtedly worth the high price.

If you want to find high-priced customers, you can definitely find them - but he is a businessman, and he is the first priority, and he does not pursue the extreme.

One point higher in price means that there are fewer customers, and fewer customers will have less relative profits, which is the truth of marketization.

In the final analysis, only market-oriented things can maximize profits.

He purchased at the price quoted by Zhou Heng, and he would definitely have sales performance, but relatively speaking, it was too costly, and the quantity might not go up.

And if the quantity is small, the total profit value will also be small, and he wonders if it is worth it to sail across the ocean to Haiti so much.

But he said in his heart that this was the best chicken in the world.

In business, even if you encounter good goods, it is normal to think about it, and it is impossible to talk about cooperation with a pat on the head.

Zhou Heng heard what he meant, and suggested to him: "Then why don't you wait for the second-generation chicken to come when it is older? The second-generation chicken will be cheaper, seven percent off." ”

He also understands this truth, high prices do not mean that they must make more money, just like the business strategy of many international first-line brands, a small number of high-priced models are limited to pull up the forced price of products, and the real profit is still those relatively cheap models.

This is also the reason why his second- and third-generation chickens pursue quantity.

The generation of chickens and the future of the special chickens, take the high-end route and become famous, but the real profit is still behind.

When Peter heard it, the second generation of chickens was seven folds?

Seven percent off is a lot down, the price is down, and the quantity can go up. The quantity goes up, the cost is evenly shared, and the profit goes up.

You can do it.

Although the second-generation chicken will be a little worse than the first-generation chicken, there are more people who can accept this price.

Moreover, he can also take a small amount of chickens in the first generation and a large amount of chickens in the second generation, so that the cross-management is done! This enriches the product line.

Zhou Heng told him that he participated in a high-end farmers' trade fair last year, and he received a lot of orders for second-generation chickens at that time - those customers will come to him to visit after a while, and they will be busy receiving them at that time.

Peter's eyes rolled - it goes without saying that the products here are good, someone has already placed an order in advance, so the matter of his agent must also be talked about in advance.

Such a good product, if he can't get a regional agent and can't operate exclusively, then he might as well find a pillar to kill himself.

Exclusivity is king!

Otherwise, how can he control the price exclusively?

After seeing a product, after thinking about it, and the price is right, you have to strike hard - late will change.

After tasting this meal of chicken, he can predict that this is a good product, and other businessmen will not be stupid than him. Just like Edward, who doesn't run the food industry, is optimistic about him and lobbying him in various ways.

Opportunities are on both sides, such opportunities will not come every day, there are too many rich people in the world, but good products are hard to find.

Zhou Heng thought at first that he wanted to make a state agent, but he knew that this guy proposed the general agent of the United States, and his heart was really big!

He himself knows that if the product is good, it is only a matter of time before he goes abroad to earn dollars.

Going abroad is nothing more than two kinds, opening up the market by yourself and finding someone to act as an agent, both of which have their own advantages and disadvantages.

Open up the market by yourself, the price and profit are in your own hands, but you can't think too good about everything, and when you have nothing, you will always encounter various difficulties when you go to a foreign country to make other people's money.

Not to mention anything else, he just contracted a mountain land to raise sheep in another village, and he also had a good relationship with the local villagers, and he also talked about a little human relationship. Zoom into a strange country, and there will only be more troubles and difficulties.

And to find someone to agent, all these troubles are borne by the agent himself, they have a mature market, stable contacts, these do not care, but the profit is not as good as their own market freedom.

With Zhou Heng's current state, of course, it is best to find an agent.

However, Peter wants to have a general agent in the United States at one time, so the agency fee cannot be cheap.

After some haggling, the agreement was negotiated for a $5 million agency fee, with a term of 10 years.

It is impossible to pay a single fee and be a permanent general agent. Ten years is the longest period given by Zhou Heng. And no matter how short it is, after Peter takes the goods back, he also needs to promote the operation.

If the time is too short, he has just gained popularity and began to produce market effects, but as a result, the agency deadline has arrived, and he is unwilling to do it.

As for ten years later, whether Zhou Heng will do it himself, or whether they will renegotiate the agency price, or find an agent again, then we will talk about it then.

Anyway, the condition is such a condition, it doesn't matter if Peter doesn't agree, Zhou Heng can find customers by himself, and the business is not benevolent.

Peter reluctantly said, "When you say, 'It's not good to buy,' I know that it means you don't care about the customer." ”

Zhou Heng thought in his heart, this guy is still clear, and he has a deep understanding of Chinese culture, but he said in his mouth: "No, I cherish you as a customer very much, after all, Edward is my friend, and you are his friend." ”

In the end, the agency matter is settled, and Peter and Edward will share the agency costs. Of course, this is their private matter, and it has nothing to do with Zhou Heng, anyway, it was Peter's food trading company that signed the contract.

This was the result of two or three days of negotiations, and in these three days, all kinds of Chinese-cooked chickens made Peter so happy that he almost wanted to cry.

Although the agency fee is more expensive, this is also a normal process, and when he purchases the rest of the goods, he encounters a worthwhile product, and does the same.

From then on, the high-end chicken market in the United States will be their world.

In order to quickly return to the cost, he must increase the purchase volume and start marketing as soon as possible - the purchase volume in the first year, he set at 100,000.

The agency fee must be paid now, as long as he doesn't pay it for a day, Zhou Heng can go to find an agent by himself, so this money can't be delayed.

For the purchase of 100,000 orders, you only need to pay a 10% deposit in advance, after all, you haven't even seen the second generation of chicks.

As Peter drafted the contract, he muttered, "This is the most ridiculous contract I've ever handled, and if I don't see anything, I'll have to pay a lot of money, and if I don't, I'll feel like I'm at a loss." What kind of world is this? ”

The contract must be signed securely, in order to protect the interests of both parties.

And five million US dollars is a huge amount of money, even if he calls the money, Zhou Heng still has to take the contract to the bank to verify it in person before he can receive the money, and it is impossible to sit at home and receive the account in seconds.

After the contract came out, both parties carefully read the various terms, and after no objection, they signed and sealed, and the cooperation was reached.

Edward looked at the number of zeros to be paid on the contract, calculated in his heart how much money he had to pay, and then frowned, and said: "I also plan to buy a small yacht this year, alas, I have to wait for next year." ”

Well, the life of a rich person is so unpretentious and boring, Zhou Heng Buddha.

Anyway, he found a general agent in the United States, got a large amount of agency fees, and then received an order for 100,000 second-generation chickens.

That's what he's been doing for the past three days.

When the money arrives, he seems to be a rich man!

When Peter and Edward left, he ordered a hundred existing chickens of the first generation and took them back directly, he had to warm up the market first, and he took all the border crossing procedures into account.

And these 100 chickens, of course, are settled in cash.

After sending the two away, Zhou Heng went home honestly and waited for the money to arrive.

The amount of five million dollars is not small, plus cross-border, it will take a week for Peter to arrive after the transfer.

While the exchange rate is okay now, you can still exchange some more money.

On the way back, Jiang Xiaoxuan looked at the corners of his mouth that kept rising, and couldn't help but smile: "Boss Zhou is really a big step closer to the 500 million club!"

To be honest, when Zhou Heng and Peter were talking about each other, she really thought he was so handsome.

The ordinary posture of talking about big business, but as if the two sides are just talking about buying a dress or a car, the kind of negotiation that is neither humble nor arrogant, neither in a hurry, nor condescending, is really charming.

Seeing the world as idle, not in a hurry, as if the victory is in hand, especially lightweight, convincing.

However, she didn't start to look at him today, because she thought so in the first place, and she had already seen his character.

That's how she looks!

Zhou Heng smiled: "Oh, no, it's almost blowing you up, I'm already inflated." ”

He is indeed happy that he has finally achieved phased achievements after working hard in dry farming.

Thanks to the fact that he had negotiated a contract with a client for this amount before, when he talked to Peter, he really stabilized and did not panic, and he thought that the negotiation was not bad and he was relatively satisfied.

He knows that when his "Zhou's Breeding" brand really becomes famous, the 5 million US dollars of the general agent in the United States will definitely be less, but it hasn't been loud yet.

Let Peter help find the way first, and it will be good for him. If you want to make money, you don't want to pay, that's impossible, it's the same for everyone.

Besides, he must also need capital to operate his brand awareness, and it also takes time to brew, and a brand cannot be launched overnight.

Ten years from now, let's talk about it then.

Jiang Xiaoxuan looked at him happily and said, "Then you float, float, I'll drag you, anyway, I'm getting fat now, I can hold it." ”

Zhou Heng smiled and rubbed her head, this guy is so grudgeful, he accidentally said "get fat" that day, and he has been remembering it until now.

I don't know why, on the way to success, there is always someone by his side to accompany him, believe in himself, he feels a little happy.

Although he has not been developed, he thinks that when a man is developed, he is accompanied by beauty, and when he is not developed, he supports each other, and it definitely feels different.

Jiang Xiaoxuan took her mobile phone again and muttered to Zhou Heng: "Boss Zhou, your fans care about you so much, saying that you haven't updated your video for a few days, are you okay?"

This is about to talk about the year before, Zhou Heng started to build a bamboo pavilion on the side of the sheep farm, and now because of the New Year, it has become a state of stopping.

And he promised to post more rattan videos, but he hasn't updated them for a few days - aren't you busy dealing with Peter these days, how can you have time to do this?

This time, I haven't posted a substantive video for many days.

In the middle, Jiang Xiaoxuan posted some landscape videos or something, and the fans didn't follow the water injection operation.