Selling combs to monks is a well-known marketing case, and in Lu Heng's memory, the training teacher once raised this question in a training class. And let the group of sales elites who participated in the training start a discussion, so Lu Heng still remembers it vividly.

The specific source of this question Lu Heng is not clear, but basically ordinary people don't know, even in 2015, when he asked this question, he could knock down many people.

At present, Lu Heng believes that people who don't pay attention to this aspect will never know, but in fact, there are many answers to this question. If you really have a talent for this, you can come up with some answers for the first time.

Lu Heng took this question to test the interviewer named Mengsha, just to see how much talent this confident fresh college student has in sales. Knowing the autumn in a leaf, peeping at the leopard in the tube, more or less Lu Heng can pass this question, and he has a little bottom in his heart.

Monsa frowned, pondering the question.

It's not a matter of simply selling products, combs are used to comb hair, and monks don't have hair, this is selling a useless thing to others. From the perspective of demand analysis in marketing, this first step is already wrong.

Most of the things taught in school are related to automotive knowledge, and even marketing classes are more about explaining the marketing process. For example, the rigid six-way circumambulation introduction, or reception, delivery process and so on.

For example, there are also vivid case explanations, but this case of selling combs to monks has never been heard.

The four employees of Hengcheng on the side also heard this question, except for Mo Xinwei, who was smiling just now, the other three were thinking about Lu Heng's question.

Lu Heng glanced at Mo Xinwei, and Mo Xinwei said embarrassedly: "I'm sorry, I didn't hold back just now, I just think that selling a comb to a monk without hair is just like selling ** to a boy, it's just a bit funny." ”

Lu Heng shook his head and said, "Manager Mo." You're not in sales, so you're not in this role. You can also take on the role of a salesman and think about how to sell the comb to the monk. Moreover, it is not impossible to sell ** (bra) to boys, in the hands of real salespeople, there is nothing that cannot be sold, only oneself that cannot be sold. ”

Mo Xinwei lowered her head and stuck out her tongue, but she also began to think about this problem seriously.

Among the people present, except for Meng Sha, a college student who has not yet started, and Mo Xinwei, the marketing manager, they are basically leaders in the sales industry. Maybe Mao Xiaole is not qualified enough, but her performance in April still proves that she has that potential.

In just a minute or two, Zhao Gen showed a knowing smile on his face, nodded at Lu Heng who came over, and then fell on Meng Sha.

If nothing else, if Monza passes the test, he will most likely be one of his men. Now is a good time to examine his on-the-spot response to unexpected problems.

Five minutes later, Wang Guoqiang also nodded fiercely and clenched his fists.

Mao Xiaole followed, and her sad expression also bloomed like a flower. When I opened my mouth to speak, I remembered that I was interviewing students for the exam, so I couldn't help it. It's just that when I found out that Manager Zhao and Wang Guoqiang were already in the same chest. It also extinguished a little bit of pride. I'm still a little behind, and the two seniors came up with it faster than me, so I must be humble.

Monza takes off his glasses. Wiping it unconsciously with his hand, the posture that was sitting upright was also slightly tilted, and he had already noticed that several people who had heard the question with him had already come up with the answer. This also made him even more irritable, it seems that at this moment, these employees who should have been Hengcheng have also become competitors who applied with him, they came up with it first, and they fell behind.

However, the clarity in his heart let him know that he still has plenty of time to think, so don't worry. Don't try to think about the merits of the comb, but think about it from a different angle, in the position of a monk.

When there were still five minutes left before Lu Heng's final half-hour time, Meng Sha finally breathed a sigh of relief, put on his glasses again, propped his eyebrows, and said with a calm and slightly excited face: "I have already figured out the answer, and if it is really implemented, it can be operated." ”

Lu Heng shook his hands and spread his hands.

"Let's hear it, as long as it's not in a sympathetic way, I'll be able to accept other answers. ”

Lu Heng's sympathetic method is very simple, that is, in the sales process, many salespeople will complain to customers and arouse customers' sympathy to buy low-priced products. Lu Heng doesn't need that kind of customer, and he definitely doesn't need that kind of salesperson.

Meng Sha calmed his thoughts and said slowly: "Most of the monks are in the temple, and I can persuade the monks to buy combs on the pretext of cleaning up the appearance of the pilgrims who come to worship the Buddha." The resistance to this is not great, worshipping the Buddha requires sincere respect, and many people have to fast and bathe before worshipping the Buddha. Those dusty guests may not have this condition, but it is always okay to comb their hair and tidy up their clothes, and for this reason, it is believed that the monk will buy a comb. ”

Lu Heng's eyelids drooped and nodded, "Yes, I thought of the idea, and using this method is not just to sell one, but to sell more." It wasn't the best choice, but you did answer my question. ”

Monza raised his glasses, "Isn't it optimal?"

Lu Heng chuckled: "It's really not optimal, since you have thought of this point, give you the opportunity, you will definitely be able to come up with other ways, and draw inferences from others." Manager Zhao, you were the first to think of the answer, can you tell us what you think?"

Zhao Gen waved his hand, smiled in everyone's eyes and said: "This thing is not difficult, just like when we order a lighter printed with the logo of our Hengcheng company." An alternative company such as a temple can order a batch of combs engraved with words such as "Accumulation of Virtue", "Virtue", "Peace", "Health", etc., and then explain to the pilgrims that they are the combs that have been consecrated by the master. As long as you donate some incense, you can get this gift for free. I am sure that the monks in the temple will not refuse my proposal. ”

As soon as these words came out, Meng Sha was shocked, and then looked at Zhao Gen with a look of adoration.

Wang Guoqiang and Mao Xiaole on the side also looked at Zhao Gen with an approving look.

"What about you?" Lu Heng asked as he looked at Wang Guoqiang and Mao Xiaole.

The two said in unison: "It's similar to Manager Zhao's." ”

Then Wang Guoqiang explained: "The content is basically the same, but in real terms, we are still a step behind." After all, Manager Zhao was the first to think of it, in terms of sales, this is the on-the-spot reaction, and we still need to learn more. ”

"Modesty!"

Lu Heng praised Wang Guoqiang, and then said to Meng Sha: "Congratulations, you have passed my interview, and someone will inform you of the specific matters in the future, and this is all for today." ”

"Thank you, thank you!" Meng Sha stood up and said excitedly, bowing to Lu Heng and them before leaving excitedly.

Lu Heng looked at Meng Sha's departing back and asked Zhao Gen.

"What do you think?"

"Mr. Lu thinks it's okay. ”

"What do you say, this will be your soldiers in the future, say something. ”

Zhao Gen flicked his sleeves and said: "It's okay on the whole, this kid is quite confident, and he is neither humble nor arrogant in the face of us." In terms of overall response, he was calm and unhurried, without the kind of crampedness that his peers had, and it was obvious that he had this kind of experience. The last question, although the answer is very limited, is probably related to his lack of contact. Many ordinary people probably won't even think about coming up with an answer, and when they finally leave, they show enough politeness. Overall, I'm satisfied. ”

Lu Heng smiled, and then motioned to Wang Guoqiang to take out a few resumes and put them in front of Zhao Gen one by one.

"These are the candidates I liked in the previous interview, but they didn't settle on the spot, but said that they would go back and wait for the notice. You see, who do you like, and if you think it's okay, then we'll choose two more. (To be continued.) )