Lucy nodded affirmatively, smiled and said, "Yes, subverted." All we have to do is disrupt. ”

Although he guessed correctly, Xu Xincheng was still very surprised, in the high-tech industry, it is really difficult to achieve "subversion".

The previous Hongfei AI Division, of course, also has a market strategy, and of course it also pursues innovation, but if you dig deeper, in fact, its core market strategy is to "follow", which is closely followed by the other four major AI companies in China. General Manager Li has set a goal for the company to become and secure the position of the fifth largest AI company, and then try to develop further.

The reason why the company has determined such a market strategy has a lot to do with the relatively small personal pattern of General Manager Li, but when a company formulates a market strategy, it still needs to seek truth from facts, and it still needs to look at its own family background first. In the past, Hongfei AI Division started late, had a thin background, and the funds that could be invested in product research and development every year were very limited, and the company's high-end technical strength and high-end technical talents in AI were insufficient, so it was reasonable for the company to determine the market strategy as "following".

Of course, that was before, but now the situation is completely different, and it is time for companies to change their marketing strategy.

However, the current problem, from "following", to "innovation" and "innovation" in one step, has directly become "subversion", such a leap is too big. Such a leap is too big for Hongfei's AI Division, can the company really leapfrog it?

As if talking about something very ordinary, Lucy continued to say lightly: "Our company's market strategy is to disrupt. Our company wants to develop and launch a series of disruptive products, and the smart phone is the first disruptive product to be developed and launched by our company, we want to develop and launch a mobile phone that is enough to subvert the entire mobile phone industry, a real smart phone. ”

Xu Xincheng's eyes widened in surprise, Lucy actually said that "we want to develop and launch a series of disruptive products", Lucy's goal is not just one or two disruptive products, but a series, which ......

Not to mention other products, "a mobile phone that can disrupt the entire mobile phone industry" is enough to shock him. The last time it disrupted the entire mobile phone industry was Company A, and since then, the whole world has changed dramatically.

From the very beginning, Lucy set a market strategy to disrupt the entire mobile phone industry, which is too difficult and too difficult, how can this be done?

Thinking of this, Xu Xincheng couldn't help frowning slightly and looked at Lucy.

Lucy smiled faintly and said, "You're trying to ask, can we really do it, right?"

Xu Xincheng felt embarrassed when Lucy saw his doubts and unfirmness, but he could only admit that he nodded honestly.

Lucy said in a very firm tone, "First, we have to do it. Second, we can do it. ”

Lucy paused, her face darkening, and she added, "Let's start with the first point. Steve, remember our company's eight-year goal and our mission?"

Xu Xincheng immediately nodded firmly to Lucy, and said in an equally firm tone: "Remember." Of course, he remembers that the company's eight-year goal is to "become a standard-setter in the global AI industry within three years, an absolute leader in the global AI market within five years, and account for more than 80% of the global AI market share within eight years." As for the company's mission, the company's true mission, Lucy's mission, her true mission, her ultimate mission, he always kept it in mind.

"For the sake of our company's eight-year goal, for the sake of our mission, we must do it. Eight years is actually a short time, in order to achieve the company's goals and our mission in just eight years, our market strategy can only be 'disruptive', it must be 'disruptive', and it must be 'disruptive' again and again. ”

As he spoke, Lucy's beautiful eyes flashed with resolute light, and the light shone into Xu Xincheng's heart, illuminating his determination, and his determination became extremely firm in an instant, and he said loudly: "Yes, we must do it." ”

Lucy looked at him approvingly and said, "To achieve the company's goals, to achieve our mission, the first thing we need is this 'must do' determination." The second thing needed is the confidence to 'do it'. ”

Speaking of confidence, Xu Xincheng's heart couldn't help but be a little shaken again.

When a person is faced with a difficult goal, determination is easy to establish, while confidence is difficult to establish, because determination is emotional and it is based on personal emotions, whereas confidence is rational and it must be based on rational analysis. Just now, his brain quickly turned more than a dozen times, and he always felt rationally that it was too difficult to subvert and develop a mobile phone that was enough to subvert the entire mobile phone market.

He has a certain understanding of the research and development of smartphones. The sixth-generation smart phone developed by Hongfei AI Division is one of the company's key projects, and General Manager Li attaches great importance to the project. The project lasted seven months, and at first, Xu Xincheng was completely a layman, and after seven months, when the sixth generation of smartphones was successfully developed, he was already half an expert.

It is precisely because of his understanding of smartphone research and development that he knows how difficult it is to develop a mobile phone that can subvert the entire mobile phone market, and how much cutting-edge technology is needed.

At the same time, in those 7 months, in order to work better, he did a lot of research and research on the mobile phone market and gained a certain understanding. The more he understood, the more he found that the water in the mobile phone industry is really too deep, and the competition in the domestic mobile phone market has already reached a white-hot stage.

The company's sixth-generation smartphone, named H6, has two sizes, two versions, high and ultra-high, with five colors, and they are close to the competitors of domestic mobile phone companies at the same price in terms of performance. Two months ago, the H6 went on sale. In the past two months, the company has invested extremely huge manpower, material and financial resources, but the sales situation is very unsatisfactory. The company produced a total of 500,000 units, but in two months, only about 110,000 units were sold.

For this, General Manager Li had no headaches. Regarding the sales of H6, he explained in detail in his weekly work report, and in last week's work report, he also made a profound review of this matter to Chairman Lu and Chairman Lucy, and promised to raise sales.

In short, after rational analysis, and with the R&D and sales of H6 by Hongfei AI Division as a lesson from the past, Xu Xincheng always felt that his confidence was a little lacking.

Xu Xincheng looked at Lucy, his eyes flickering, and his gaze was asking, "Can we really do it?"