Sunday morning, at 8:02, Xu Xincheng came to the office, last night he told Rose the truth, he needs to work overtime today, and he said that although he is very busy and intense every day, he feels very happy and fulfilling, and that is also the truth.

In the two years he worked in Hongfei's AI Division, he often worked overtime, but at that time, he just felt that only by working hard and hard work could he continue to improve himself, grow continuously, and win in the fierce competition. But at the end of the day, work was just work, and now, work is no longer just work, but a commitment, a responsibility, a responsibility, and a mission.

Now he works so hard and struggles every day because of the sense of mission in his heart, this sense of mission from the heart drives him to keep moving forward, drives him to work 20 hours a day, this sense of mission makes him feel that every day's work is valuable, and he feels that every day and every hour and every minute is meaningful.

At ten o'clock in the morning, the phone rang, and it was a special ringtone, a special edition of "New Beginning". Last Sunday, in Berlin, Germany, in the study of Prince Anderson's castle, when Lucy began to play "New Beginning", he immediately opened the recording app on his mobile phone and recorded the beautiful melody. Then, he listened to it more than 20 times, and the more he listened to it, the more it sounded, so he set it as the ringtone for the incoming call of Lucy's mobile number. This bell is unique in the world, and as soon as it rings, he knows it's Lucy's call.

Xu Xincheng answered the phone, and Lucy asked on the other end of the phone, "Steve, is it convenient for you to come to the company this afternoon?"

"Convenient. In fact...... I'm in the company right now. ”

"I have to work overtime on Sunday, it's really hard for you!"

"It should. I'm even starting to feel uncomfortable now that if I don't work overtime. Xu Xincheng said very seriously that he was not joking with Lucy or asking for credit, he was serious.

"Then please come to my office at three o'clock in the afternoon, I have something important to discuss with you. ”

"Okay. ”

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Xu Xincheng worked in the office until 14:58 in the afternoon, when he turned off the computer, took out his notebook and pen, went out, and walked to Lucy's office.

It was 14:59 when he arrived at the door, Xu Xincheng knocked twice on the door of Lucy's office, waited for three seconds, and pushed the door in.

Xu Xincheng saw Lucy at a glance, she was sitting in the oval conference room waiting for him, Lucy saw him, nodded and smiled at him slightly.

Xu Xincheng also smiled in return. He liked the feeling very much, and there was already a great understanding between him and Lucy, that he could convey a lot of information without any words but just a smile.

Xu Xincheng walked quickly into the conference room and sat down in the first seat on the right, today, Lucy still did not sit in her chair seat, but still sat in the seat opposite him. Such a small gesture was enough to show Lucy's attitude towards him, an equal attitude, which made Xu Xincheng feel both comfortable and grateful.

After he sat down, he saw that Lucy's face had become a somewhat solemn expression, and Xu Xincheng immediately realized that this would be an important meeting. He immediately picked up the tablet on the conference table and pressed a few keys on it, turning the transparent glass wall of the conference room to light blue, blocking off all signals.

Lucy got straight to the point and said, "Steve, today, I want to talk to you about our company's market strategy and products. ”

Xu Xincheng's heart was very happy, it seemed that the relationship between him and Lucy had taken another step, and there was no need to start with greetings, he immediately entered the work state, and while opening the notebook to start recording, he said solemnly: "Okay!"

"During this time, from the information you handed over to me in the first two or three weeks, I looked at all the technologies and products developed by Hongfei AI Division in the past two years, some of which have a certain degree of creativity and innovation, and some can also be said to have a certain degree of originality. However, there is a big problem, that is, although we have developed many categories of products at the same time, and we are working on the smart products that the other four major AI companies are developing, our company has not had a particularly good fist product, no core product that can represent the company, and no revolutionary product that can shake the market.

As you know, during this time, my technical team in the United States and I have given a lot of suggestions and guidance to General Manager Li and the company's R&D team, most of the products have been or are achieving breakthroughs and optimizations in technology, but those products, such as smart cleaning machines, smart refrigerators, smart cooking machines, smart drones, etc., are niche products, so even if we make these products the first place in the market in their fields, they cannot become revolutionary products that shake the entire market.

My question is, if we need to make a choice now, we need to pick out a product, and use it as the first fist product to be launched to the market after the opening of Sino-American Xinfei, the first revolutionary product that is enough to shake the entire market, which product do you think we should choose, and why?"

Xu Xincheng said without thinking: "Of course it's a smartphone." Today, smartphones have become the most popular and important product in the world. Almost everyone, whenever and wherever they are, has one thing they must bring, and that is their mobile phone. ”

"Yes, smartphones. Lucy nodded and said, "Before we talk about smartphones in detail, we need to discuss and clarify our market strategy." Only after clarifying the market strategy, can we further determine the research and development direction, technical points, market positioning and marketing plan of the product. As for the marketing strategy, it aims to achieve the company's goals. What I want to ask now is, what kind of marketing strategy do we need to have in order to achieve our company's eight-year goal?

Xu Xincheng pondered for a moment, and said with some uncertainty: "Innovation?"

"If it's just 'innovation', it's still not enough, it's far from enough. ”

"That'...... Xu Xincheng thought about it very seriously, and said with a little certainty: "Innovation?"

"'Innovation' goes one step further than 'innovation'. However, if it is only 'innovation', it is not enough. ”

Xu Xincheng secretly took a deep breath and ordered his brain to run at high speed, if "innovation" was not enough, then what could go further than it? Suddenly, a word broke into his mind, yes, it should be. However, to achieve that level, the difficulty and challenge are extraordinary, and it can even be said that it is as difficult as the sky, so he is not very sure.

Xu Xincheng took another deep breath, settled his mind, and said half-tentatively and half-surely: "Subversion?!"