Zhou Dedao said frustratedly: "I still understand what you just said. I'm bothered by that!"

"Alas!" he sighed, took another sip of wine, and continued: "I heard my father say that when he started his business, he didn't really know anything, and at the beginning he just thought about making a career, just thinking about taking on more projects for his brothers, and making more money together." At that time, everyone really didn't think so much, everyone just did what they said, and at that time, as long as they were willing to work hard, as long as they were honest and honest, the probability of success of entrepreneurship was still relatively large. ”

"China's business society has long passed the era of barbaric development, and it is no longer the era when it is possible to get a career done with enthusiasm, courage, and enthusiasm with a few people.

At that time, everyone did not know how to manage and operate, many entrepreneurial projects did not need too much technology and too large scale, market competition was not large, and there were no super-large enterprises in the market that could crush small enterprises in the same industry, so in that era, small projects, small businesses, and small enterprises still had great opportunities.

However, the current situation is completely different, and now it has entered the era of orderly development, and now it is a comprehensive resource such as capital, technology, model, management, experience, creativity, and scale.

In recent years, we have gradually entered the era of regular army against regular army, and even army against army army, in such an era, it is difficult for small enterprises with small scale, weak technology and few resources to survive, and it is even more difficult to develop. ”

Zhou Dedao frowned, grimaced, and said in a low voice: "Then you mean that our generation will not have a chance?"

Xu Xincheng said firmly: "Of course not. We still have a chance, but we have to be well prepared, have all the resources ready, and think more than the vast majority of people.

My advice is to work for a year or two, and then start a business when you have enough experience and resources. Of course, you can set a general direction and strategy from the beginning to prepare for future entrepreneurship. ”

"Yes, be thoughtful. Be thoughtful, think and do things thoughtfully. Zhou Dedao thought for a while and said with a smile: "I want to add the phrase 'thinking and doing things thoughtfully' to my motto." As he spoke, he raised his glass, clinked glasses with him, and took a big sip.

Xu Xincheng also took a sip.

Putting down the cup, Zhou Dedao asked: "However, then again, I still don't have a specific direction, and I don't know what to do." Do you have any specific suggestions?"

"I personally believe that starting a business now, in addition to what I just said, to make the most adequate preparations, the first important thing is to see the social trend clearly, and never do those industries that are about to be eliminated by the tide of social development, but to engage in those industries with great development potential and prospects. The second important thing is that the project you start a business should be something you like and are familiar with. ”

"Yes. ”

"What's your favorite thing to do?" Xu Xincheng certainly knew the answer, but he asked the question anyway.

"Read novels, watch anime, TV series, movies. There is also the ability to play games. ”

"These are all in the culture and entertainment industry, China and the whole world has entered an era of unprecedented prosperity in culture and entertainment, and this is just the beginning, I personally think that the culture and entertainment industry is a direction worth considering. ”

Zhou Dedao nodded and said, "Yes." ”

Xu Xincheng thought for a while, organized the language, and said: "The culture and entertainment industry is an industry that conforms to the general trend of social development, and it is a very promising industry. Some people say that now is an era of 'cultural and creative people, entertainment to death'.

First, as long as they want, everyone can create, it can be jokes, small videos, articles, novels, etc., and upload the content they create to the Internet to share with everyone, and if they do well, they can get paid for it.

Second, entertainment has become as important as food for the vast majority of people today, and entertainment has become as readily available as food.

Third, if possible, most people want to be happy every minute of the moment, which was difficult to achieve before. But now, the popularity of smartphones has made it possible for everyone to be entertained anytime and anywhere, and everyone can watch small videos, read novels, watch anime, TV series, movies, play games, watch live broadcasts, and so on. ”

Zhou Dedao asked a little excitedly: "Then what is your suggestion?"

"I'll start with an analogy, which isn't particularly appropriate, but it can tell the story to a certain extent.

All kinds of small videos, small jokes, all kinds of gossip news, celebrity anecdotes such as snacks, such as a dazzling array of snacks in convenience stores, snacks are cheap, there are many choices, and the amount is small, and it is very convenient to eat.

Playing online games and mobile games is like making an appointment with three or five friends to eat supper in a food stall, the small fried food stalls are cheap and delicious, the atmosphere is relaxed and happy, and it is easy for people to enjoy it. ”

"You mean, do online games or mobile games?"

"Those can also be done and considered, but the threshold for these industries is very high, and it is difficult to get started without tens of millions or even one or two hundred million funds. After getting started, you have to keep burning money, which is a bottomless pit. It is not advisable to do it straight from the start. ”

"That ......"

"You can consider doing related industries, such as focusing on developing content and IP, becoming a content service provider for game companies, or becoming an agent or distributor for large companies. The threshold for starting these companies is relatively low, and after entering the door, they will try to develop and grow. ”

"It can really be considered. Is there a better alternative?"

"I think you have a higher level of choice. ”

"What choice?"

"Your biggest hobby is reading novels, anime, TV series, and movies, and you should have the same experience as me.

That is, when we watch excellent novels, anime, TV series and movies, it is like enjoying a delicious meal prepared for us by a skilled chef, compared to cheap snacks and stir-fried food stalls, which is a real haute cau de l'oeuvre.

If you can engage in this kind of career, it is ideal. ”

"Yes. ”

"Of course, the bar for these industries is also very high. It will be difficult to do it directly, and the investment required is also very large, so you should consider becoming a content service provider, or agent, distributor of a large company, start small, and then try to have greater development. ”

"Well, yes, yes, there is really no industry that is easy now. ”

"Every industry has its own doorway, and you and I don't understand the doorway of these industries, and it is very dangerous and even stupid to venture into a business without knowing the doorway. Therefore, I still recommend that you should work in these industries, accumulate some experience, and wait until you understand and master the door before starting a business. Moreover, when starting a business, you should start small and then try to grow and grow. ”

Zhou Dedao nodded deeply and said loudly: "Yes, yes! I listen to you." I first look for a job in a related industry, work part-time first, understand first, and ponder while working. ”

He clenched his fists, the gloom on his face was swept away, and his eyes, which had been full of confusion, flashed with light, and he laughed happily, he raised his glass and added, "Yes! ”

Xu Xincheng was naturally very happy to see that his mood had improved by 180 degrees, and he happily clinked glasses with him and drank the remaining wine in the cup.

Zhou Dedao put down the cup and said gratefully: "Xincheng, my good brother, thank you! It is really better to listen to your words than to read a book for three and a half years, and it is better than thinking about it all day." I am now finally seeing the general direction of my future path. ”

"That's good. However, although the general direction has been decided, it is still necessary to gradually think clearly about the specific strategies and plans. ”

"Do you have a specific idea?"

"We don't have a specific idea yet, we can't rush it, we can think about it slowly. ”

"Yes. ”

"In this era of fierce competition, in order to succeed in entrepreneurship, in addition to entering the industry that suits you and conforming to the tide of social development, first, you must have a good business model, second, you must have a good entrepreneurial core team, and third, you must have enough good enough resources. ”

"That's right. ”

"I suggest that you can write a business plan from the beginning, and then, in the year or two of part-time work, you can continue to improve, polish, and adjust. ”

……