The two chatted until half past eleven before returning to the dormitory.

Since that night, Zhou Dedao seems to have changed as a person.

He has always been a man of action, once he finds the direction, once he finds the goal, once he has made up his mind, he immediately takes action.

The next day, he discussed with his parents the idea of working first and then starting a business, and his parents were very supportive, and said that they would help him find a good company through his network, but he said no, saying that he could do it himself.

He has known a lot of friends since he was a child, and his circle is very wide, and he also knows a lot of people in Guangzhou's cultural circle.

In the past year or so, as Xu Xincheng suggested, Zhou Dedao commuted to and from work on time and worked diligently, and at the same time, he carefully pondered the operation and management of this company and the various companies it cooperated, product design and research and development, brand promotion and marketing, etc., and also got to know the elites in the industry everywhere to prepare for the formation of the initial entrepreneurial core team.

He also often asks Xu Xincheng to come out to meet, discuss and polish his business plan with him, discuss the company's direction and market strategy together, and study the company's positioning and market positioning together.

Even the name of the company was decided after consulting Xu Xincheng's opinions and suggestions.

He originally wanted to choose a more foreign name like most cultural communication companies, but Xu Xincheng said that his own name is more valuable than any foreign name, has a story, and has communication power, so the word "Dedao" is the best choice.

Therefore, Zhou Dedao named the company as "Guangzhou Dedao Culture Communication Co., Ltd.", designed the LOGO, and made industrial and commercial registration and trademark registration for the name and LOGO.

///--

Xu Xincheng continued to walk up step by step, and when he came to the second floor, he could already faintly hear the sound of the piano and the laughter of people coming down from the third floor.

The reason why Zhou Dedao was able to successfully establish this company was also because he climbed up step by step, and because he worked hard little by little.

--\\\

Zhou Dedao finished the business plan in the 6th month after starting work, and then he showed the plan to his father, and his father immediately expressed his willingness to become his angel investor, investing 5 million, and said that if he needed more funds, he could make additional investments at any time.

That night, Zhou Dedao invited Xu Xincheng to have supper, and as soon as the two met, he excitedly told him the news, his face was full of joy, and his eyes were full of passion for preparing to do it immediately.

Xu Xincheng seemed very calm, he said: "This is not necessarily a good thing. ”

"Ah!" Zhou Dedao was taken aback, the originally excited expression on his face froze completely, and he asked hesitantly: "Is this...... What do you mean by that?"

Xu Xincheng considered the wording, for his good, he must pour a basin of cold water on him, but this basin of cold water can not be too cold, nor too big, it must be just right, he said: "As far as I know, the vast majority of rich second-generation entrepreneurs are looking for their parents for money and resources, and the probability of success of the rich second-generation entrepreneurship is very low, I personally think that it has a great relationship with finding parents."

First, money comes too easily, and they won't cherish it.

Second, their parents are of the older generation, and they only have a half-understanding of the modern business society and the new business model, and they feel that the feasible business plan may not really work.

Third, of course, there are a few successful companies, but the vast majority of them rely heavily on their parents' companies and resources to survive and develop, they are like vines attached to a big tree, living by absorbing nutrients from the big tree every day, such a company is difficult to make a big difference, let alone one day become a towering tree in its own right.

Among them, some vines are even as poisonous as the big tree killer dodder dodder silk, once the dodder sticks to a tree, they can quickly hang the tree they are attached to, once the tree dies, the vines have no good end, and finally end up with a harmful ending to others and themselves. ”

Zhou Dedao listened, he was so excited that he couldn't even sit still, he finally calmed down, he nodded frequently, and said with a serious expression: "Well! Your analysis is very correct, but I didn't think about it." And what do you suggest?"

Xu Xincheng secretly breathed a sigh of relief, it seems that his basin of cold water, whether it is the water temperature or the amount of water, is more suitable, and when he just splashed it, whether it is the strength or the angle, he also has a good grasp of it. He said, "Let me ask you a question first, when do you think a business plan can be considered a sound and truly feasible business plan?"

"It's really hard to say. ”

"Personally, I think that's when you convince angel investors and get angel investment. Moreover, this angel investor cannot be your parents or relatives and friends, but a professional angel investor.

Only when you get investment from professional investors can you show that your business plan is truly feasible, and the business plan can be officially launched.

Therefore, I suggest that you take this business plan to talk to professional angel investors, and it is best to participate in some entrepreneurship competitions, through communication and exchanges with professional investors, through business roadshows, through PK with other entrepreneurs, etc.

I believe that in this process, you will be able to continuously improve your entrepreneurial ideas and polish your business plan. ”

"Well, that's a good idea. ”

"It's going to be a tough process, but it's definitely going to be a very rare opportunity to get a workout. Twenty or thirty years ago, when our fathers started their businesses, it was a bit like the sports meeting held in our university, even if the entrepreneur was just an ordinary person, as long as he was willing to sign up for the competition, as long as he worked hard, he could get a good ranking, but that was because there were too few people participating in the competition, and everyone was an amateur athlete.

And our generation started a business, and from the very beginning, we participated in a professional competition, and there were many professional players on the field. We have to train professionally and become a professional athlete to have a good place to get a good place.

In addition to professional training, it is best to participate in some small events first, first participate in some preliminaries, entrepreneurship competitions and other platforms are very good preliminaries, not only to exercise yourself, but also to meet some professional judges and prospective investors. Those judges and prospective investors are the best coaches, and those entrepreneurs who participate in the competition together are the best companions, and they can learn a lot from them. ”

Zhou Dedao nodded firmly and said, "Yes." That's it. ”