The convoy arrived at the Forbidden City, and the staff of the Forbidden City and CCTV had already made all the preparations.

At the main entrance of the Taihe Palace, a number of several have been erected, and two oil-driven unmanned aerial photography helicopters are also ready.

After the ceremony officially began, William and the person in charge of the Forbidden City held a grand handover ceremony, Li Mu did not participate in the handover ceremony of cultural relics, he took out his middleman from it, and left this opportunity to win the favor of the people to William.

After the handover ceremony, William and the person in charge of the Forbidden City respectively delivered speeches on the stage, both sides of the speech were more personal, William represented the Windsor family, the person in charge of the Forbidden City represented the Palace Museum, both sides did not give themselves a higher and greater background and significance behind their own blessings, only the donation, defined as an ordinary donation ceremony from a private person to a museum.

The ceremony is very simple, but there is no lack of solemnity, from the moment the ceremony began, CCTV news, YY portal, Weibo Titter official three official certification Weibo, began to live broadcast on Weibo Titter.

This donation ceremony was not announced to the public in advance, nor did it invite any other media except CCTV, so netizens and ordinary people did not hear any rumors, and suddenly saw the three official Weibo live broadcasts of the donation ceremony, and they immediately flocked to pay attention to it.

William has recently had a high degree of topic in China, and has been very concerned and liked by the public, and now he has donated cultural relics that originally belonged to China to the Palace Museum, which has won him the favor of the Chinese people, and Li Mu, who just sold a dog's Weibo ad for 26 million US dollars yesterday, also participated in the donation ceremony, which made more people pay special attention to the donation ceremony.

At the donation ceremony at this time, after both sides spoke, the two parties invited Li Mu, the person who was in the middle, to come to the stage to say a few words.

Li Mu tidied up his suit, walked to the stage, and said with a smile: "It is a great honor to be invited by the Palace Museum to participate in this activity of donating cultural relics to the Palace Museum by the Windsor family, and I am also very grateful to William and the friends of the Windsor family for being able to donate such precious cultural relics to the Palace Museum for free in recent years, especially the origin of these cultural relics is very special, they are all cultural relics in Chinese history, but all of them are in different periods and under different circumstances in the last two centuries Flowing out of the country through different means. ”

Speaking of this, Li Mu paused deliberately, and said: "In fact, in addition to my honor and gratitude, I am also deeply touched in my heart, due to well-known historical reasons, there are many precious cultural relics of our Chinese nation that are still lost overseas, and even William and friends of the Windsor family can donate the cultural relics lost in China a hundred years ago to the Palace Museum free of charge. Let these cultural relics that have been wandering for eight years go home, then we, as Chinese sons and daughters, actually have such responsibilities and obligations to help our Chinese nation recover those lost memories overseas, those lost overseas cultures and origins. ”

There were not many audiences in the audience, except for a few reporters, most of them were the management, employees and experts of the Palace Museum, and after they heard Li Mu's words, they applauded one after another, and the applause of dozens of people could even reach the point of deafening.

For those of them who have been dealing with cultural relics for half their lives, the loss of cultural relics overseas has always been a piece of their heart, a deep thought that can never be given up, every time they see a Chinese cultural relics being auctioned overseas, they are deeply heartbroken, and whenever there is a cultural relics lost overseas can return to China through various channels, even if it is only back to the hands of some private individuals in China, It would also be very gratifying for them to be in their private collection, because it would mean that the source that we had lost was found by our compatriots again, and it was enough to return home.

The applause gradually stopped, and Li Mu said: "Helping the Chinese cultural relics lost overseas to return to China should be an obligation that every Chinese son and daughter should keep in mind and try their best to complete. Taobao Technology Co., Ltd. has invested US$10 million to co-establish the fund, and this fund will be committed to bringing home those Chinese treasures that have been lost overseas, and recovering as many lost cultural relics as possible. ”

"However, it is far from enough for me to rely on myself, or the two companies of Makino Technology and Taobao Technology, so I hope that every Chinese son and daughter can do their part for this public welfare undertaking and help our nation find more cultural origins and inheritance. ”

At the same time as Li Mu just finished speaking, the official Titter of several media immediately released Li Mu's original words, which immediately set off a storm on the Internet.

Li Mu has done a lot of public welfare and charity projects, but these projects are basically related to people, this time he launched a project specifically for overseas cultural relics, the entry point he chose is very novel, and now he directly took out 50 million US dollars to do start-up capital, this courage and handwriting, it is indeed amazing.

Moreover, out of 50 million US dollars, 30 million was paid by Li Mu himself, which is almost 250 million yuan!

Thinking of Li Mugang's sky-high price of $26 million yesterday when Li Mugang sold Li Gouzi's Weibo promotion resources, netizens immediately understood Li Mu's good intentions.

And those black fans who took the opportunity to hack Li Mu on the Internet, as well as interest groups with ulterior motives, were also completely slapped in the face by Li Mu's move, Li Mu made a lot of money with Li Gouzi's Weibo, but he didn't keep any of this money in his hands, and he took it out for public welfare without covering it, and he also made up an additional four million US dollars.

Not only that, Li Mu himself is also a major shareholder of Makino Technology and Taobao Technology, and the two companies jointly donated 20 million US dollars, most of which should be Li Mu's property.

In this calculation, out of the 50 million US dollars this time, Li Mu himself paid at least more than 40 million.

For a while, all the rumors on the Internet were instantly broken, and those groups who deliberately hacked Li Mu and added fuel to the fire were immediately counterattacked by ordinary netizens, and all rumors and slanders were immediately self-defeating.

At the same time, Li Mu also officially announced that he will jointly operate this public welfare fund in the Palace Museum, and on the issue of overseas cultural relics repurchase, to solicit opinions from the expert team of the Palace Museum, not only that, but this public welfare fund will also be in the near future, officially disclose its account information, and at the same time accept donations from all people across the country, as well as enterprises and units, to ensure that every donation is clear and transparent.

At that time, Alipay will also open an online donation channel, individuals and enterprises, can directly donate to the public welfare fund through Alipay, Alipay as a payment channel, will not charge any handling fees, to ensure that all donations will be transferred to the foundation.

Li Mu has always been this kind of completely open way to do charity, the account information and the use of every penny will ensure clear and transparent, and openly accept the supervision of the whole society, only in this way can he fully show his pure intentions for charity and public welfare, which is also the root of the people's trust in his charity projects.

As for corporate donations, Li Mu issued a statement: "In the future, the foundation will recruit 20 strategic cooperative enterprises for the whole society, and Muye Technology will use actual promotion and publicity resources to thank those enterprises that have generously donated." ”

In addition, Li Mu also announced on the spot: "Makino Technology has obtained the image authorization of the Palace Museum, and soon, Makino Technology will launch the Forbidden City-themed cartoon backgrounds, costumes and other virtual props in the YY show and YY space, and open to users to buy, all the proceeds of user purchases, Makino Technology will be donated to the charity foundation." ”

"Taobao will also launch the Palace Museum, well-known cultural relics peripheral products, we also asked the experts of the Palace Museum, we have selected 54 of the most important, the most valuable and the most representative lost cultural relics, in the near future, Taobao will print them on the playing cards, all the future sales of this set of playing cards, will also be donated to the charity foundation. ”

Li Mu is very clear that any charity project cannot purely rely on the public welfare of the society, and must have a healthy business model. The spontaneous donations of the people, there is also a very important source of funds, is the realization of their own investment in the publicity resources, many companies want to get Li Mu into the veteran immortal project in the publicity resources, so they are willing to buy from him in the form of donations, so that not only can get substantial returns, but also leave a good reputation, killing two birds with one stone.

Now, the same is true for the project of returning overseas cultural relics, Li Mu and CCTV have reached an agreement that the two sides will work together to give this charity project enough exposure to ensure that every enterprise that donates in this project can get a certain amount of exposure and attention, so that the enthusiasm of corporate donations will be greatly enhanced.

This kind of cooperation, it seems that Li Mu and CCTV will suffer in the end, as if they are using their own publicity resources to make blood for the whole project, but in fact, Muye Technology itself is an Internet media platform, and CCTV is a traditional TV media platform, both sides have a huge demand for news reporting, a huge number of users are placed here, and the reading needs of users are also amazing.

For the big portal platform, the biggest trouble is where to find so many users like to see the news materials? The huge demand for news reports, after all, is to find the material and the exit to land, if there is no good news to write, then the pigs in a certain village lost such news, it is possible to fill the website, in order to meet the huge reading demand.

Li Mu remembers that after the rise of various headline APPs in later generations, in order to accumulate enough information, the major platforms piled up all kinds of garbage content, and even formed a special industry, some rural women who did not graduate from primary school can also rely on the mass production of new media information and earn more than 10,000 yuan a month, Li Mu did not look down on rural women, but simply from this kind of thing, captured the huge demand for information on media platforms.

Anyway, everything is reported, and using it to report on this charity project can not only find a high-quality information topic, but also help the charity project itself to attract more enterprises to participate, so why not?